Marketing - Research Paper Example

Only on StudentShare

Extract of sample
Marketing

9 Important similarities 9 Do you think SustainU should offer its products direct to consumer (i.e. online, have their own branded retail stores) or partner with retailers to sell their products on their behalf...or both? Why? If you choose to partner with existing retailers, name a few examples you would recommend they partner with and why. 11 Recommend a key message (tagline, campaign slogan or potential marketing theme for a campaign) SustainU should consistently integrate. Would you use one of their existing messages such as "Change Your Clothes. Change Your World" or "Wear a Better Story" or something else (200) 12 Key message 12 Come up with and describe a PR "stunt" to attract awareness towards SustainU's business and messages. 13 Public Relation Stunt 13 Focusing on SustainU's website, recommend the sales promotions you would use and why (contest? sweepstakes? coupon code? etc.) 14 Recommend sales promotion 14 Qualities important for sales people. What makes SustainU's approach different than a stereotypical sales pitch? 15 16 Reference 17 . ...
Download paper

Summary

Marketing paper Contents Marketing paper 1 Contents 2 SustainU Product Depth and Breadth 4 Make suggestions for added product lines and/or product categories 4 Evaluate SustainU's branding components 5 Recommend a new product for SustainU and explain your reasoning behind this recommendation 6 Recommendation 6 Suggestions do you have for SustainU in communicating with their customers and closing any gaps you discover in the realm of customer service 7 Suggestions 7 4…
Author : mmckenzie

Related Essays

Labatt Blue Marketing Paper
In order to increase the volume of sales in the market, there are various changes that are likely to be made in the within the marketing mix. Since Labatt Blue is the best-selling Canadian beer globally, it is essential that it Labatt Brewers introduce seasonal bear. According to a review period done in the period between 2009 and 2010, it became clear that the company was at par with the growth experienced between those two years due to recession (Jordan & Fredrix 2). Weather conditions in 2010 were atypical, but positive for beer industry. The growth experience can be linked to various...
3 pages (753 words) Research Paper
Strategic Issue Marketing Paper
More industries are now having a global perspective of foundries hence transformation is very easy. New models especially those in semiconductors field that have a great impact in our lives, are very crucial for one's success a field like these. Initially it has been in AMD manufacturing arm they have great assets in the leading technology and manufacturing capabilities. Foundries vision is to be a first truly world semi conductor foundry, to harness the resources of the world in order to deliver maximum value to its customers and unlock the potential for innovation. Its mission is to create a...
5 pages (1255 words) Term Paper
International Marketing Paper
This assignment aims at understating the varied demographic issues faced by a tube gel manufacturing and distributing organisation while entering the markets of Mexico, Chile, Argentina and Brazil. Thus, in order to cope up with the demographic challenges such as preferences, demands and tastes of the targeted customers, the team members had to undergo vivid researches and evaluate and analyse the scenario persisting within the economies which are likely to create a substantial impact over the penetration strategies adopted by the company. Moreover, the team members had to undertake extensive...
8 pages (2008 words) Essay
Mobile Marketing Paper
The behaviors of the mobile phone users have defined and outlined the reactions of the marketers. This means that the reactions or needs of the users have resulted to the growth of mobile marketing. Development of the target population in the study cannot go beyond the users of mobile phones. The research has not given the number of the sample target. It relies on the records given by different mobile phone providers and the outlets that the customers visited. Therefore, the target population is clearly defined as the total number of mobile phone users and has a social media application. The...
3 pages (753 words) Assignment
Marketing Paper
The marketing decides about what to produce and where to position and sell the product – which market segment to cater or how to differentiate the product from competition. Correct identification of all these tasks in proper direction is of paramount importance that eventually makes the organization thrive with ever increasing sales. It will be most appropriate to explore how the marketing function can turn the tides in company’s favor so that the company is put on high trajectory of growth with thumping profits. Smith (2011) argues that some airlines increase their costs by 25 percent...
3 pages (753 words) Research Paper
Marketing Paper
The products are procured from manufacturers at a discounted rate in comparison to price determined by manufacturers for offering those goods to local retailers. Contextually, it has been aimed to conduct a product launch in the emerging market of China with the motive of improving the international market exposure of made-in-America products and to enhance profitability of the club. The developing economy in China will assist the club in performing its business operations in an effective manner. The discussion will emphasize the recognition of media used for marketing American products in the...
7 pages (1757 words) Essay
Defining Marketing Paper
Marketing, when broadly defined, means the process of making a product sell by attracting customers. However, this definition would be incomplete. I define marketing as – Any activity that leads to the delivery of a product to the right people, which is done keeping market needs in mind. The aim is to be able to connect with consumers, to make a social impact and in turn, cultivate a long term association between a company and its consumers through the products, ultimately to make profits and run the business. Perreault, Cannon and McCarthy define marketing as – .the performance of...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!