Marketing - Essay Example

Only on StudentShare

Extract of sample
Marketing

This paper stresses that Amazon.com and AOL may belong to different industries, they similarly thrive via online business which has its own rules of determining which would likely succeed in business. The expansion and diversification strategy adopted by Amazon.com coupled with strong customer relation management has kept the company growing while that of the AOL joining Time Warner might have confused its name with another industry, that of Time Warner. In a deeper sense however, downfall of AOL appeared to have been caused by not responding to need of customers very quickly as that what had been done by its competitors. AOL decision only decided to make free-email account lately while its competitors, Google and Yahoo have already done much earlier. This means that the online business is a game of innovation and if you don’t innovate, you will be left behind.
This report makes a conclusion that CRM has allowed Amazon.com to gather information about their customers, allowing it to design advertisements and promotions to appeal to said customers individually thereby cutting on advertising cost and thereby increasing profits. AOL committed a grave mistake in not responding to cancellation requested by customers. In trying to retain customers, it did the wrong way by even delaying or denying request for cancellation and said company practice was brought to public by CNBC to their disappointment and defeat because as the company believed, it will really lose a lot of its customers because of said errors. ...
Download paper

Summary

This paper talks that Amazon.com began as an online bookstore and with its founder Bezos having seen the potential of World Wide Web in making the company big, it did prove right in its expansion and diversification. Amazon.com quickly began expanding, branching off into retail sales of music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, and lawn and garden items. …
Author : schulistdeontae

Related Essays

Marketing
At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the objectives inside defined product markets. Planning at this stage must consider and be regular with decisions prepared at the corporate level. However, single business unit organizations, corporate and...
4 pages (1004 words) Essay
Marketing
Along with glamour and excitement, event planning requires hard work and dynamism. Even this marketing type requires creativity, professionalism and distinction and differs to some extent from marketing of conventional products. XYZ Company, that is analyzed in this essay has been asked to handle the launch of a new brand of PDAs later this year. This essay focuses on highlighting the marketing plan for the events and evaluates and analyzes the marketing mix for the launch. Traditionally event marketing was associated with sponsoring a sports event or an industry conference. The concept of...
10 pages (2510 words) Essay
Marketing
Price – Despite the presence of various beer brands in the international market, Budweiser has maintained its respectable share in the global market due to its distinct product identity and deep satisfaction of customers towards its product. Hence no matter what the price of the product, Budweiser has been able to maintain its loyal customers.
...
2 pages (502 words) Case Study
Marketing
The author performed content analysis of the number of websites operated by leading fashion retailers along with three large supermarkets in UK. The author, while selecting the sample, focused only on choosing retail stores along with super store chains however there was no appropriate method was adapted.
...
2 pages (502 words) Essay
marketing
The company operates through segmented markets on all five continents.
Wireless technology is not developed to the same extent as in the US or even among other developed countries. In addition there are difference in legislation on how these devices can be used in some
1 pages (251 words) Coursework
marketing
This is sensitive because different countries have different customers hence the product they get a profit or a massive loss, which will lead to closing down of the company.
Non profit & Government market – This are low purchasing power since the physical markets that were being used a while ago are have been eliminated since markets have started marketing their products online hence one can buy a product online and give a complain when the product is not as
3 pages (753 words) Essay
Marketing
As noted by Masterson and Pickton, it is important in distinguishing a business function (23). Indeed, marketing is a major success factor for any business entity.
...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!