Adding value through marketing - Essay Example

Only on StudentShare

Extract of sample
Adding value through marketing

In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention. The result is an increasing confusion and indifference on the part of the buying publicEvaluate the extent to which a sustainable and green approach to marketing can add positively to the bottom line in an age of consumer confusion and possible indifference. In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention. The result is an increasing confusion and indifference on the part of the buying public. This can breed consumer discontent that, in itself, is becoming increasingly difficult to address. According to Kaptan (2003), if this confusion, indifference and discontent are not dealt with successfully, any relief created will be transitory and that later on new symptomatic issues and complaints would arise. (p. 45) There is, hence, a need to introduce products and services and build brands that aim to rise above the rest. This objective is best served by adopting sustainable and green approach to marketing. The Concepts Essentially, green marketing is the holistic marketing concept wherein production, marketing consumption and disposal of products and services happen in a manner that is less detrimental to the environment, especially with growing awareness and consideration to prominent environmental issues like global warming, non-biodegradable solid waste, harmful impact of pollutants, and so forth ...Show more

Summary

In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention. The result is an increasing confusion and indifference on the part of the buying public…
Author : slind
Adding value through marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Adding value through marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Delivering Customer Value Through
on of the most important underlying themes related to rapid technological advancements as well as the effects of globalization. The widespread diffusion of the internet technology as well as high speed networking and communication technology devices in various parts of the world have led to the process of speedy diffusion of the process of globalization.
24 pages (6000 words) Essay
Real Estate .Adding to and appraising the value of property
7 million, then after two years, a direct sale would need to yield a total amount of ?7,595.000. This report will assess the market and potential for income existing in the real estate commercial property market in order to assess whether Northern Pension fund can consider offering the stipulated market price for the property Sulis House located at Valpy street in reading.
4 pages (1000 words) Essay
Adding value through marketing:the cases of LOreal and P&G
The best informal definition, however, of a brand perhaps could be that it is a real estate - that a firm, a product or a service, buys in the minds of its customer.This is not bought overnight, but earned over the years by persistent and consistent efforts through such measures as creating awareness, increasing the perceived quality,
7 pages (1750 words) Essay
Adding Customer Value to Your Financial Prganisation for Competitive Advantage
Purpose The overall purpose of this paper is to inform the Board about adding customer value to our bank in order to achieve the competitive advantage. Through this Board Paper, worthy members of Commonwealth Bank’s Board will contemplate upon the creation of competitive advantage for the bank by adding customer value.
5 pages (1250 words) Essay
Adding customer value to your financial organisation for competitive advantage
ADDING CUSTOMER VALUE FOR COMPETITIVE ADVANTAGE Introduction Every company, no matter how competitive, minor or large, mainly relies on its reputation for success, existence and customer value. Clients, workforce, suppliers, investors, communication networks and regulators may have a fundamental effect; they all have crucial views concerning the companies they interact with every day.
6 pages (1500 words) Essay
Marketing
In marketing, processes like segmentation, targeting, positioning, and differentiation have become key components of target marketing. These concepts have
2 pages (500 words) Essay
Adding value through marketing
According to Kaptan (2003), if this confusion, indifference and discontent are not dealt with successfully, any relief created will be transitory and that later on new symptomatic issues and complaints would arise.
6 pages (1500 words) Essay
Individual Purpose and Value of Integrated Marketing Paper
and through its various channels to its various audiences which includes its market, supplier, retailer, employees, stakeholders, interest groups, government regaling agency and media. It unifies all those channels in communicating to its various audiences that includes
3 pages (750 words) Essay
Adding customer value to your financial organisation for competitive advantage
These perceptions extensively influence their decisions on their interests to purchase from, work with, and market or support these companies. In the present competitive market and unpredictable economic environment, customer value
6 pages (1500 words) Essay
SLP - 1 ADDING VALUE TO THE ORGANIZATION
Wegmans Food Market, Inc. is one of the corporations in the United States that was acknowledged as one of the best environment for people to work (CNN Money, 2011). The organization’s HRM is buried deep in its
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT