Markets, marketing and strategy - Essay Example

Only on StudentShare

Extract of sample
Markets, marketing and strategy

A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social and Technological factors of the external macro-environment. Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. Speaking about the political factors of the merger to take place, the principal ones to consider are trade regulations and tariffs, as BHI performs business in the three different locations all over the world, as well as such merger may be taken as the striving of both company for creating a monopoly. Taxation should also be taken into account; however, as BHI itself used to successfully run all three businesses, and the European Commission has approved on the merger, these factors are not threats here, though should be kept under control. Economic factors are also present here, as the merger presupposes intervention into business in other countries; however, as far as the businesses perform successfully, there is no threat of getting into worse infrastructure quality or facing difficulties with employment; Reckitt Benckniser has to closely consider the skill level of workforce, especially in business unit operated by BHI in Thailand, which may appear an opportunity for quality improvements. Social and technological factors here don’t represent any significance, as the businesses have been performing for a certain period of time and have both acquired stable position on the market. ...Show more

Summary

The present analysis of the strategies and marketing tools of the merger between the two companies, based on their press releases, will be designed through the use of the two exact tools – PEST analysis of the general strategy and brands analysis…
Author : webercristal
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Markets, marketing and strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Markets and Marketing
Therefore, it is difficult to analyse the sustainability of Tiny Tees in the market. In this situation, the STEP analysis would help Tom to assess the overall potential of Tiny Tees. Firstly, the analysis of socio-cultural factors would assist Tom to evaluate how the UK society and the country’s market culture may contribute to the Tiny Tees’ future operations.
12 pages (3000 words) Essay
Marketing strategy
The industry is witnessing increased growth even amidst the economic slowdown. To study the dynamics and factors affecting the Industry PEST (Political, Economic, Social and Technological) and Porter’s five forces analysis will be conducted in the study.
12 pages (3000 words) Essay
SOCIAL MEDIA MARKETING STRATEGY
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
4 pages (1000 words) Essay
Marketing Strategy
When the demand is created, the hotel now needs to handle this demand as well as its capability to deliver to customer satisfaction (Kim and Oh, 2004:65-71). This paper covers the marketing strategies that the hotel can put into place to gain a competitive edge and attract a sustainable market while offering and delivering services to the customer expectation and satisfaction.
7 pages (1750 words) Essay
Marketing strategy
Pizza Hut has introduced itself as a uniquely different food restaurant from other traditional Pizza restaurants all around the world. Pizza Hut offers a long list of different pizzas with a variety of other food items
1 pages (250 words) Essay
Marketing Strategy
In this case, marketing plan uses some tools to evaluate the performance of marketing of Apple Inc. This paper presents a market audit of the Apple Inc. that assess weakness, strengths, threats and opportunities to the company along with its
15 pages (3750 words) Assignment
International Marketing: Global Markets
Similarly, the increasing number of world population and identification of new markets from developing countries had made many organizations spread their brands towards capturing market share. Because of this, many organizations
12 pages (3000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT