In recent times – fortunately or unfortunately we don’t know whether to call it a boon or a bane, there has been a sudden splurge of new private music companies which have given the existing scenario a total make-over by branding themselves on a different plane altogether. Besides the four major recording companies –i.e. Warner, Universal, Sony BMG and EMI, there are what are called “Indie” labels. The most common or widely used description of “independent” labels is that they are not connected with any major or corporate label. Such labels give more freedom and control, than what is allowed by major labels. They also extend support on the business aspect of music, though not on a very large scale. Independent labels face a downside in the fact that they lack the finance needed to make an artist or album popular. They are not capable of good advertisements or promotions for artists or albums. Most of these small labels are run by musicians from their home or garage. If it becomes a success, eventually it is taken over by a major label. The current scenario is pretty clear, both consumers and artists have spectacular opportunities from digital download technologies, as long as the artists are fairly compensated and major labels don’t interfere with it. Obviously, technology is changing the face of the Music industry. ...
Cite this document
(“Independent Music Labels and Their impact on theMusic Industry Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/325558-independent-music-labels-and-their-impact-on-themusic-industry
(Independent Music Labels and Their Impact on TheMusic Industry Essay)
“Independent Music Labels and Their Impact on TheMusic Industry Essay”, n.d. https://studentshare.net/marketing/325558-independent-music-labels-and-their-impact-on-themusic-industry.
Today, Jamaican music is very popular outside Jamaica and as such, its artists are famous in many countries all over the world. While music industries in other countries are usually sidelined as insignificant to their economies, the Jamaican government safeguards its music industry as it is a major player in the country’s economy.
Music has been in existence since time immemorial. The influence that music has over people is undoubtedly unimaginable. However, what entails music marketing is an intricate structure which involves recording labels. Record labels are primarily involved in the process of music promotion.
These impressive figures underline the fact that a challenging environment of the modern music industry sets the pace of a competitive development in this field. This is a complicated background for future performance of the Company internationally. Moreover, divestments experienced by the Company can lead it to huge losses.
This went well in conjunction with the rise of the disco or dancing as recreational activities by the younger generations, making electronica and other music genre that descended from it as staples of the electronic dance music revolution (Keith, 2012).
While during the late 1990’s the popularity of electronica waned due to various factors such as it being over-hyped by some in the music industry, it did not disappear entirely as it became a famous genre for other areas such as in the advertising industry (Dunn 2; Taylor 236).
This has created both threats and opportunities to those in the music industry. Artists, labels, retailers, and consumers are all taking a closer look at the roles they will play. Although it is widely believed that consumers will be slow to adopt digital downloads over physical media such as compact discs, musicians, retailers, and independent record labels can position themselves to benefit from this emerging new business model.
It is apparent that most artists began their music careers as independent labels before advancing to a major label after gaining much fame and publicity. Consequently, almost all artists begin their career as independent performers unless they got sponsorship and support from other quarters in the industry.
6 Pages(1500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Independent Music Labels and Their impact on theMusic Industry for FREE!