Marketing Plan of Wallmart entering Germany (Product being the store) - Term Paper Example

Only on StudentShare

Extract of sample
Marketing Plan of Wallmart entering Germany (Product being the store)

In the previous fiscal 2010, with sales of $405billion, the company employed 2.1 million associates worldwide. The Fortune Magazine 2010 has ranked Wal-Mart among the top 10 retailers in the world. Wal-Mart goal is to save the money of its customers and help them live better (Wal-Mart, n.d). Wal-mart has its retail stores across the country, thus this paper deals with the expansion strategy of Wal-Mart in Germany. The retail market in Germany has reported to fall unexpectedly by 2.33% in September 2010; but the German retail market has experienced a recovery from the crises in 2010 and generating revenue of 400billion EUR (PRLog, 2011). Thus Wal-Mart can take this opportunity as its competitive advantage lies in low cost pricing and thus expand itself in Germany. ...Show more

Summary

Marketing Plan of Wal-Mart entering Germany Contents Marketing Plan of Wal-Mart entering Germany 1 Contents 2 Introduction 5 Internationalization 5 Market screening and selection process 7 Target market (Germany) 7 Porters Five Force Model 8 Supplier Power 8 Buyer Power 9 Threat of substitute 9 Threat of new entrant 9 Rivalry 9 SWOT Analysis 10 Strength 10 Weakness 10 Opportunity 10 Threat 11 Target market 11 Consumer analysis 11 Cultural analysis 12 Segmentation targeting and positioning (demo and geographic) 12 Entry mode strategies 13 Target market strategies 14 Marketing mix 15 Product 15 Price 16 Place 16 Promotions 16 People 17 Process 17 Physical Evidence 18 Measures for monitoring pro…
Author : dwalter
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Marketing Plan of Wallmart entering Germany (Product being the store)"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Plan on owning a Pet Store.
Consumer analysis 8 Demographics 8 Psychographics 9 Behaviors 9 Geographical considerations 9 B. Industrial Analysis 10 Competitor analysis 10 Segmentation 10 Criteria 10 Target 11 Differentiation and Positioning 11 Product Life Cycle 12 Marketing Mix 13 Product 13 Price 14 Pricing strategy 14 Place 15 Channels of distribution 15 Product location availability 15 Physical distribution 15 Cost 15 Promotion 16 Personal selling 16 Advertising 17 Sales Promotion 18 Public relations 18 Website 18 Budget 19 Control/Monitor 21 Feedback mechanism to monitor progress 21 Evaluation process 21 Performance objective 21 Profit margin 21 Market share 21 Promotional effectiveness 22 Market penetration 22 Re
18 pages (4500 words) Research Paper
Marketing Plan - Product launch strategy
The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
9 pages (2250 words) Term Paper
Marketing Plan for Product Line
The product line of Company G is small electronic appliances. It is by creating a marketing plan for the mobile phone that Company G uses as a tool to securing itself a position to reach the profit potential for the small appliances. The target market will be the young adults, most of which will be engaged in various business operations or day to day communication with their relations.
5 pages (1250 words) Essay
New Product Marketing Plan Prepare
When introducing a new product into the market, it is advisable that you identify the needs of the people and ensure that the product meets these needs. The marketing mix, which is also referred to as the 7ps, refers to the choices that a business or organization requires making to ensure that a new product is received positively on being introduced into the market.
3 pages (750 words) Essay
Retail Store Marketing Plan
Retail Store Marketing Plan Table of Contents SECTION I 3 Apparel Retailing Industry: A Brief Overview 3 Description of the Business 3 SECTION II 4 Store Name and Store Image 4 Target Markets for the New Store 4 Competitive Advantage Offered by the New Store 5 SECTION III 5 The Store Layout 5 Store Atmosphere 6 Visual Merchandising and Sales Promotion 6 In-Store Customer Service 7 SECTION IV 8 Location Strategy 8 REFERENCES 9 SECTION I This report provides detailed information about the global retail industry and its growth rates in the recent past.
5 pages (1250 words) Assignment
Product Marketing
The selection of this product is attributable to the rapid growth of consumers’ preference for green products. It is imperative to note that purchase of green products and utilization of green marketing strategies is rapidly shifting from being a trendy marketing approach to becoming a cultural practice.
7 pages (1750 words) Assignment
DESIGN A MARKETING PLAN FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT
Many are times when the variables considered do not work for these companies and therefore new products are either dropped or they drag the company down the drain with them. Customers are divided along a cluster of variables and may not necessarily consider a product due to its quality or price.
8 pages (2000 words) Assignment
Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Dialogue
When organizations go through a business process reengineering, it is important to introduce programs like culture change to train employees on how to deal with difficult
2 pages (500 words) Assignment
Stovall home products case
We learned from the manufacture Sport Togs that the new Sportique was made of cotton-polyester and treated with resin-based, stain resistant finish and is not compatible with bleaches either
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT