How Marketing has changed because of the development of technology - Essay Example

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How Marketing has changed because of the development of technology

The author of the essay "Change of Marketing due to Technological Advances" assumes that in the present situation of ever advancing technology, a focus on marketing is needed. The identification of best plans to acquire market share and defeating competitors also should be included in marketing strategy. The creation of essential components of the product and market strategy is needed. Making a product nearer to the customer is also a compulsion in the competitive market. After the advent of information technology, the marketing took new turn and the clients are being contacted through internet or the network of the companies. The marketing strategy inherent in the internet or web based services is making the customer’s work easy to contact the vendor, manufacturer or service provider. This makes the producer or the service provider’s work easy of searching a customer. For example, Cisco Systems and Bay networks turned into a billion dollar networks or companies within a short span of time. Similarly Sony company has shipped ten million CD players in sever years before 1992 and after that they have shipped same number in 7 months by the advent of internet or web services in marketing. This induced speed in the marketing strategies, by establishing a contact between customer and the manufacturer or the service provider. In this paper the author analyses internet marketing, and in the end of the essay gives an action plan and time table that requires three years period. ...Show more

Summary

The researcher of this essay focuses on the change of marketing due to technological advances. He assumes that the advances in technology are offering the wireless and internet marketing technologies and discusses what is the feasibility of these techniques being adopted in marketing strategies…
Author : kingwoodrow
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