The aims of this research are to determine the impact retail promotion strategies have had on customer behaviour in the food retail market in the UK, and also to determine if customers perceive these strategies as being successful. …
From this research it is clear that the food retail industry is very competitive in the UK with retailers adopting strategies to optimise store performance and increase loyalty. This level of competition is likely to accelerate with recent headlines expressing concern over Tesco’s dominance of the food retail market. This is not a new concern as prior to these reports, the regulating standards body prevented Tesco from acquiring Safeways over fears that the industry would not be competitive. The food retail industry is also one which is characterised by tight profit margins as customers in this industry are constantly on the lookout for value for money in terms of prices offered. This has resulted in food retailers adopting various promotion strategies in a bid to control customer behaviour, and the bulk of the promotion strategies seem to have focussed on loyalty. Other promotion strategies that have been used include blanket couponing and one-to-one marketing. These strategies have also relied on recording customer shopping behaviour, and the information collected is often used to ascertain what customers’ buy, the frequency with which they buy these products and when they buy it. This information is then used to give the customer coupons or vouchers that are specific to their frequent purchases. Some food retailers like Aldi’s and Lidl’s have not adopted any promotional strategies and instead they have gone for low pricing on the basis that it introduces stable pricing to customers. ...
Cite this document
(“Exploring the impact of retail promotion strategy on customer Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/328439-exploring-the-impact-of-retail-promotion-strategy-on-customer-behaviour
(Exploring the Impact of Retail Promotion Strategy on Customer Essay)
“Exploring the Impact of Retail Promotion Strategy on Customer Essay”, n.d. https://studentshare.net/marketing/328439-exploring-the-impact-of-retail-promotion-strategy-on-customer-behaviour.
This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
The purpose of the research project is to acquire sufficient insight so that suitable promotional programme aimed at parents and grandparents can be developed to market traditional wooden toys. This would necessitate clear understanding of the perspectives of parents and grandparents, which is critical for Playful Times Toys as the company was earlier in the business of electronic teddy bear and its relative lack of experience in wooden toys market.
95) 5 Figure 2 Approaches to Acquiring Customer Value (Raab 2008, p. 95) 7 Value: Modern Importance but not a Sole Priority Introduction Organizational emphases on aspects of business have changed as the development of consumer trends have changed the way in which products are presented.
Service provided to the customer gets assessed with the aim of improving service and ensuring customer satisfaction. There is a strong relationship between service quality and the behavior of customers in the retail banking sector. Service quality can get measured by identifying the between customers expectations and perceptions of the performance of service.
6 Segmentation of retail and one specific example (Industries do not go for segmentation, Companies within the Industry adopt STP strategy). 6 Targeting as above more about the industry overall targeting (Industries do not go for segmentation, Companies within the Industry adopt STP strategy).
There is no evidence that Zara or Peacocks is seeking, currently, the same celebrity endorsement opportunities of H&M, which is generally a very expensive financial investment. However, H&M has achieved much better co-branding status among competition by using actors and other famous figures that have similar values and characteristics favourable to the youth target markets.
The in-store retail environment would remain the highlight of this study. In addition, this paper would also tend to shed light upon the importance of such environment along with its impact of consumer behavior and brand image. The prominent concepts of consumer perception, buying behavior and loyalty would also be highlighted in this study.
Personal computers have become the norm in homes in the UK, so much so that prices have been driven down in the industry. The personal computer changed from being one associated with high profit margins, to one where computers are purchased on the basis of cost (Blackburn et al 1998, Brown 1998).
Retailing as an industry has grown over time, has changed, and restructured itself to cater to the modern society. In the E-jounal article
of John Dawson (2000, Ch. 3) he focuses on five major changes that would affect retailing in Scotland in the future (till 2015).
Then, the research managed to explore on the best retail marketing strategy based on the standard consumer buying behaviour model. The data consisted of a thorough review of the literature from credible authors and
15 Pages(3750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Exploring the impact of retail promotion strategy on customer behaviour for FREE!