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Essay example - Feasibility Study for Salfordia’s Entry to Chinese Construction Market

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Ph.D.
Essay
Marketing
Pages 26 (6526 words)
This paper will explore the Chinese construction market with insight about their organisational and cultural practises as well as issues. It will analyse and propose strategic actions how Salfordia could expand in the Chinese construction Market…

Extract of sample

The research defines the culture as “an embodiment of traditions as well as a repository of values and normative assumptions developed among members in a group, collectively and society”. It includes the daily practices of managers and employees at the work place and business environment based on their beliefs and values inculcated on them by their own society. Hofstede presented four dimensions of culture as power distance, individualism against collectivism, masculinity against femininity, and uncertainty avoidance. This has been seen in the IBM global work culture in 53 national subsidiaries. Long-tern against short-term dimension was included as fifth. Chinese culture was seen to be distinct from US and UK culture in power distance, individual vs collectivism, and long/short term orientation. Chinese culture is considered as one of the most resilient in the world. One of the more widely known characteristic of Chinese culture is its Confucian values and teachings which are also as carried outside national boundaries. This Confucian trait is seen as shared amongst other Asians to merit academic attention. The Chinese heritage embodies imperative trust and respect which Chao proposed to make the work organisation tenable and efficacious. Trust and productivity are partners in the work process with the willingness as a sacrifice to future compensation. Trust, however, has also its unique meaning in this context as described by Chao as engendering an altruistic tendency as collectivist commitment, non-specific and entails implicit or diffused obligations embedded in the notion “subtlety”. ...
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