We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Service Marketing - Essay Example

Comments (0) Cite this document
Summary
This essay discusses marketing of services which is quite a distinct process from marketing of tangible goods due to peculiar characteristics of services. The Classification of industries or businesses facilitate some generalizations about appropriate marketing strategies for each classified group. …
Download paper
GRAB THE BEST PAPER

Extract of sample
Service Marketing

From the report it is clear that a service is an activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. In the goods continuum the distinction between products and services is far from clear as one traverses from tangibility to intangibility. The lack of distinction is particularly prominent mid way through this continuum where tangibility and intangibility may gel indistinguishably. However the fact remains that the tangibility dimension of the offering is a critical distinction and can identify a service offering. For instance, in a hotel stay once the stay has been completed nothing tangible is left with customer for preservation except experience, hence hotel stay is a typical person processing service offering.
This study stresses that services are not physical. They can neither be possessed nor seen or felt. The tangible indicators of service are few, if any, and they are not good enough indicators to reduce consumer uncertainty. This increases the work of service marketers who must diligently determine how to effectively communicate the service process and the final outcome the consumer will receive -most importantly the quality. The production of the services can't be separated from its consumption. For instance, the production and consumption of a medical examination happen together. One can not store services for future use. ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Service Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1”, n.d.)
Retrieved from https://studentshare.net/marketing/329277-discuss-the-following-proposition-and-its-implications-for-international-services-marketing-marketing-management-must-recognize-the-extent-to-which-operations
(Service Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 1)
https://studentshare.net/marketing/329277-discuss-the-following-proposition-and-its-implications-for-international-services-marketing-marketing-management-must-recognize-the-extent-to-which-operations.
“Service Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 1”, n.d. https://studentshare.net/marketing/329277-discuss-the-following-proposition-and-its-implications-for-international-services-marketing-marketing-management-must-recognize-the-extent-to-which-operations.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Services marketing
The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
11 Pages(2750 words)Essay
Assume that you have been newly Appointed as a Services Marketing Consultant
motion but would also tend to focus on other marketing mixes on its process of operations, the internal people and physical evidences from the consumer’s viewpoint. Product McDonald’s continuously endeavours to standardise the set of products manufactured with a view to suit the local custom of a particular region.
8 Pages(2000 words)Essay
Service Marketing: A Case Study the MTN Company
Different customers have diverse perception on different products produced into the market. On the other hand, different customers have different customers’ beliefs and perceptions. It is therefore the responsibility of the company management to comprehend different perception held by the company’s customers.
8 Pages(2000 words)Essay
Why was the original marketing mix extended for the service sector
Why was the original marketing mix extended for the service sector? Table of Contents Table of Contents 2 Introduction 3 Discussion 4 A Definition and importance of service marketing 4 What is service marketing? 4 The importance of 4p’s 4 B the service marketing Triangle 5 The extended P’s for the services marketing 6 Effectiveness of Expanding Traditional Marketing Mix to Service Organization 6 Effectiveness of the elements of service sector 9 Findings 9 Conclusion and recommendations 10 References 11 Introduction In this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an
7 Pages(1750 words)Essay
The report : service marketing of thai restaurant in UK
With the known information about service marketing, the Nahm’s service marketing was examined. This was done by both qualitative and quantitative ways such as the survey, usual means when case studies are used. It was
12 Pages(3000 words)Essay
Marketing debate
Service marketing within any organization or industry has attained the highest level of significance in the world of present times. People factor has been at the core essence of any organization mainly due to the
3 Pages(750 words)Essay
MARKETING DEBATEIs Service Marketing Different From Product Marketing
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. (Fox, 2004) On this token, people
3 Pages(750 words)Essay
Assume that you have been newly appointed as a services marketing consultant for an organisation of choice, prepare a 2000-word report for your client, outlining the five most important aspects in designing successful service strategies
McDonald’s continuously endeavours to standardise the set of products manufactured with a view to suit the local custom of a particular region. Thus, the fast food restaurant is found to
8 Pages(2000 words)Essay
International services marketing
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
2 Pages(500 words)Essay
Seven elements of service marketing
Elements of the marketing mix support each other and considerations have to accommodate them all or else the process will not be successful. The banking insight regarding the market has significantly
3 Pages(750 words)Essay
Let us find you another Essay on topic Service Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us