The paper tells that the Business to Business marketing is rigidly structured in nature, i.e. it is less flexible in comparison to the Business to Consumer market. As the consumers, in this context, are business people having higher bargaining power, the company who is involved in this section needs to put more effort to attract the customers. To attract the customers, personal selling is more preferable rather than advertisement in this type of marketing, as the organizations rarely pay attention to the advertisement. The customers in this context are mostly organizations themselves and tend to know the very marketing trick which stands as one of the reasons to avoid advertisement. Here, the intermediates have no role to play as it mostly involve with direct selling or direct channels to its customers. It is worth mentioning here that relationship made with the customers is usually long lasting and very complex in nature which plays a significant role in the Business to Business marketing. Competition level experienced is high in this process due to which the organizations dealing with Business to Business operations attempt in establishing effective and interdependent relationship with its customers so as to secure its position in the market. Goods which are produced for Business to Business marketing are very different from those goods which are produced for general consumers in the market. This is because the need of the goods and the customers themselves are very different in both the cases, but the intention remains same i.e. selling the products and attaining significant customer satisfaction. Various ways are being followed for the purpose of classifying these types of goods (Brennan & et. al., 2010). They are as follows: Entering Goods In this context, finished goods of one organization tend to become raw material of other organization. For instance, aluminum can be used by the company, which is producing electronic products, as raw materials (Brennan & et. al., 2010). Here, finish goods of one company is the raw material of the other which are necessary as the resources used by the later organization to manufacture its product. Foundation Goods Foundation goods are those goods which are used by other organizations (customers) as a support for making their own goods. This includes goods which are installed or used as accessories by the other organization, such as car producing company uses tyre manufactured by other companies (Brennan & et. al., 2010). Here, tyre has not been used as the raw materials but the part of the finished goods as a much necessary substance. Facilitating Goods Goods which are purchased by the company with an intention to achieve its goals and objectives are known as facilitating goods. These goods are not used in manufacturing purpose by the purchasing company. For instance, BPO
From this research it is clear that Business to Business marketing needs to impress those customers who are determined and focused on their needs. The involvement of customers in B2B marketing is not for own needs, but is because of the organizational needs…
If we look at business model of Wal-Mart, we shall see that it operates on a principle of penetration and economy pricing. Therefore, by pricing its products at a lower price than others, the company tends to attract maximum customers. There is also minimum amount of investment on the experience of customization of the process that further changes the corporate model of delivery (Fishman, 2006).
At the preset, almost all the small and large size businesses use internet for the marketing of their products and services. In this scenario, the process of conducting this kind of business operations on internet is acknowledged as internet marketing. This paper presents some of the important aspects of e-marketing and web based promotional framework.
It also determines the manner in which money coming in and out of the entrepreneurship is handled and the manner of taxation. There exist basically four business forms of business. These are cooperatives, corporations, partnerships and sole proprietorships.
The author states that in relation to the business performance of the organisation, it can be witnessed that the European roots of EADS is quite stronger. However, the aerospace and defence industry based operations of EADS is one of the major considerations for the organisation which entails a range of products and services.
This business marketing process is highly risk associated comparing to the tradition consumer marketing process as the organizations have to focus a narrow target segment. In addition to this, effective business performance of the firms in the business marketing significantly depends upon the strong relationship between the organizations and their business clients.
market, the tremendous increase in demand for good coffee gave a strong business opportunity for Starbucks Coffee to expand its business domestically and internationally.
Strategic development for the international development of Starbucks coffee is a vital factor which may
o attracting and promoting business within Canada is positive across the provinces and therefore we cannot single out Vancouver as being more competitive. According to the KPMG (2010) report called Competitive Alternatives that examines business competitiveness in 112 cities
The difference lies in the type of problem typical to different sizes of businesses.
As per SBA guidelines, a small business is a concern that is organized for profit with independent ownership & operations and has a regional presence rather than a
According to Dahlstrom (2011), sustainable marketing is a method of promoting environmentally safe products at the retailing level and improving a firm’s commitment to sustainable practices for the public. Mostly, productive traditional
The objective of the organization is to become the leading coffee chain in the world. Currently, the company is on track to achieve its target, having already established over 2,800 stores in over 30 countries in the world. This report seeks to conduct an external audit analysis and analyze the market through the Porters Five Forces assessment tool.
10 pages (2500 words)Term Paper
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