Promotional Campaign Olympenergy the energy drink - Research Proposal Example

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Promotional Campaign Olympenergy the energy drink

Unilever markets its products in all markets including the developed and the developing countries. Standardization means that the same marketing strategy is applied in all markets without considering the local factors. Standardization means identical product lines at identical prices through identical distribution systems with identical promotional programmes. Standardization can bring about significant benefits but this can be feasible if the markets and the consumer behavior are homogenous. Markets are supposed to be homogenized because of advanced technology in communication and information systems but heterogeneous cultures, political systems and economic conditions across borders makes this task difficult. Standardization is a product-oriented approach and not a customer-oriented approach to marketing. Product focus can blind the company to the consumer needs and wants. Standardization ignores the customer needs and the focus is on reducing the product variables. Cultural differences and competitor strategy are also important factors in devising the marketing strategy of such products. Thus, local adaptation becomes essential in devising the market plans. ...
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London 2012 Olympics is expected to bring about phenomenal changes and overall development for London. Both big businesses and small entrepreneurs are striving to make gains during the event. There is expected to be a great demand for consumer goods in general and for the tourism sector as well. …
Author : bayercharlie

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