The concept of sky credit card - Essay Example

Only on StudentShare

Extract of sample
The concept of sky credit card

From the research it can be comprehended that aggressive marketing and easy availability of credit cards has resulted in credit cards being used to finance consumer purchases as a way of life. Research suggests that socialization as a consumer begins in infancy with children making their first purchase at the average age of eight years. There has been a change in attitude towards credit card which implies that consumers are more willing to use credit to finance their consumption. The widespread us of credit cards reflects the consumer preference for using credit cards and technological advancements have made it possible for the creditors to offer revolving credit. The credit card has allowed for convenience in purchasing but still one needs to go to the shops and cash machines to use the credit card. For the first time, Sky TV and Barclays have joined hands to introduce an interactive credit card known as Sky Credit Card which offers the convenience to make purchases right from the comfort of the living room through the television. The users will be able to place the SkyCard in the second slot of their set-top boxes and through the remote control they can manage their accounts and make purchases. The attitude-behavior relationship in consumer finance differs from that in social settings. The consumers may have favorable attitudes towards borrowing but having low incomes poor credit history may impose constraints on the level of credit that they would like to enjoy. ...
Download paper


This research aims to investigate the acceptance and satisfaction of concept of sky credit card in UK; to study whether the concept of interactive credit card would be accepted in the USA; to understand the attitudes & perception towards switching from existing credit card to interactive credit card…
Author : millie28

Related Essays

Dinner is the Sky: Launch in Pakistan
This study tells, as quoted by Industry Reports 2009, that more than thousands of restaurants organized in a professional manner form the organized restaurant industry in Pakistan. These are spread throughout all major metropolitan cities of Pakistan, namely Karachi, Lahore, Islamabad, Faisalabad, Peshawar, Quetta etc. With Karachi, the business hub of the country, the city carries headquarters of many international businesses besides housing international brands of food chains, clothing, electronic items etc. The restaurant industry is categorized in eateries according to the type of cuisine...
9 pages (2259 words) Essay
Case Study of the Credit Card Processing Industry
The credit card processing industry has been in the forefront in adopting new technology. Credit card processing is mainly done through electronic processing. The credit card associations and companies have laid down policies and procedures for credit card processing. The system of processing credit cards is very complex as it involves processing transactions hypothetically throughout the payment process system. Usual credit card transaction in involve the following participants: the customer, merchants, payment gateway, acquiring banks processor, credit card interchange, customer’s credit...
3 pages (753 words) Term Paper
The Most Effective Methods for Improving Employee Motivation
Literature Review
11 pages (2761 words) Dissertation
International Management program(dissertation proposal )
Market is in perfect equilibrium; it is tax-free and asset and capital markets are perfect. This framework of consumer behaviour requires some changes in the neo-classical consumer theory to include some characteristics of property market like consumer tastes, viewpoints, choices that create the scenario for an imperfect, not-competitive theory of property market.
2 pages (502 words) Essay
PHD dissertation proposal
Present day applications of information and communications technologies in healthcare have posted the domain to such a level that the physicians seem to be possessing supernatural powers. Telemedicine is one such tested, reliable and a dependable application of information and communications technologies in healthcare.
6 pages (1506 words) Essay
Master dissertation proposal
According to Henry Sweet, the real intrinsic difficulty in learning English as a foreign language lies in having to master its vocabulary. (p. 66) Indeed, the value of vocabulary for foreign learners of English is out of all proportion to its size, because, once it is mastered, it would inevitably lead to flexibility and acceptable standards in the productive use of English.
4 pages (1004 words) Essay
Master Dissertation Proposal
(Jablonski, 1991)
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!