Dissertation sample - a study in which greenwash commercials influence buying behaviour.

a study in which greenwash commercials influence buying behaviour. Dissertation example
Pages 11 (2761 words)
Download 0
Marketing DissertationResearch Proposal Academic Year 2010/11 Name: …………………………………………………………………. Student Number: …………………… Supervisor:………………………………………………………………


105). Many organizations are adopting the practise of Greenwash commercials to draw consumers’ attention towards their products, to derive maximum results. Most reputed organizations have started showing more concerns over the environment in recent times. Consumers also have their focus on using eco-friendly products. Much debate have been raised regarding the use of Green marketing as some organizations have adopted the use of the Green marketing without any real change in the product configuration or in their practise. The changing environmental and social aspects are creating challenges towards the product configurations, involving huge costs for the organizations. Hence, they are sometimes getting forced to make false claims that these products are completely environmentally adjusted. Such practices bring the ethics of the organization into question. This dissertation focuses on the clear understanding of the Green marketing and practices involving it and on the customer impact of the use of the Greenwash commercials. The dissertation also focuses on the false claim some organizations made through the Greenwash commercials discussing mainly the luxury car industry to study the impact of the Greenwash commercials on buying behaviours of the these consumers (Gillespie, 2008, p. 79). ...
Download paper
Not exactly what you need?

Related papers

The influence of advertising on consumer behaviour
Advertising is a way of communication by a company to individual or group of consumers. It is through this channel that the companies are able to attract consumers to their goods and services. In addition, advertising can manipulate the consumers buying behaviour hence increasing the company’s sale revenue (Vitez, Para 1, 2010). Therefore, it is evident that advertising is an enveloping way of…
14 pages (3514 words)
An Analysis of the Impact of Internet on Consumer Buying Behaviour
The consumer buying process is a complex process and one of the important areas of investigation for researchers. A number of studies have been conducted to study the consumer buying behaviour. The increasing complexity of consumer buying behaviour is also brought by the online shopping. All theoretical models describing the behaviour of traditional consumers have gone outdated. Marketers have…
7 pages (1757 words)
Consumer Buying Behaviour
Therefore, this assumption challenges the thought of an international consumer culture with homogenised consumer sectors as well as customs, by declaring that those expenditure practices are shaped by the local outlines within which they take place (Bond et al, 2004, p. 33). Youth forms one of the biggest markets around the globe for cell phones, with more than 201 million subscribers between 18…
12 pages (3012 words)
Study of Consumer Buying Behavior towards cars
Internal environment analysis through SWOT method 5. External environment analysis through PESTLE Method 6. Research and Methodology 7. Data Collection and Sampling 8. Analysis and interpretation of the report 9. Suggestions and Recommendations Executive Summary The automobile business today is among the most lucrative industry. Because of the increase in disposable earnings in both rural and…
58 pages (14558 words)
Consumer Behaviour Case Study
These decisions need to be made on the basis of an understanding of consumer behaviour. This understanding will inform of the appropriate action for improving sales or withdrawing the product altogether, depending on what firms’ know about or learn about consumer behaviour, perceptions, attitudes and desires. If management decides to respond by improving or changing the brand or product, once…
8 pages (2008 words)
How do Consumer Characteristics Influence Buying Behavior?
On the contrary, previously marketers and organizations were able to comprehend the consumers buying behaviors and patterns through their experiences of selling the products to the consumers. However, firms and marketing decision makers lost direct contact with the customers with the augmentation of the market and organizations. Therefore, consumer-buying behavior is one of the most significant…
7 pages (1757 words)
Consumer Psychology and Buying Behaviour
On the other hand, the marketers need to incorporate their understanding in the involvement principle into the marketing campaigns in order to assist the consumer in their buying decision behavior. The marketing model that is most used by marketers has two distinctive parts. The first part entails a description of a population of ‘consumers’ who individual choose to buy various competing…
9 pages (2259 words)