Kano Model Analysis

Kano Model Analysis Research Paper example
Undergraduate
Research Paper
Marketing
Pages 10 (2510 words)
Download 0
Kano Model Analysis (Insert Name) 15 December 2011 Executive Summary Customer satisfaction is an increasing area of interest because of competition brought about by globalization. This paper relates to customer satisfaction in institutions of higher learning…

Introduction

Qualitative methods helped in the identification of variables while quantitative methods were useful in measuring the extent of the variables indentified. The key findings of the project were that students value lighting and space. In addition, they do not care about background music of sophisticated temperature controls. It is incumbent upon administrators to ensure that building designs take into account these issues. Table of Contents Executive Summary 2 Table of Contents 3 Aim of Research 4 Relevance of the Research Project 4 Structure of the Report 4 Chapter I - Theory 5 Chapter II - Research Method 8 The Benefits of the Research Method 8 Methodology 8 Possible Limitations 9 Significant Literature 10 Chapter III - Findings and Discussion 11 Key Findings 11 Discussion of Findings 12 Chapter IV - Conclusions 15 Recommendations 15 Limitations and Suggestions for Future Research 15 Bibliography 17 Appendix 18 The issue of consumer satisfaction is very crucial for the profitability of businesses. It is the subject of many research efforts because of the increasing need to offer competitive products and services to consumers. This paper presents the analysis of data obtained in an effort to determine the satisfaction of students by measuring the attributes of teaching facilities in higher education. ...
Download paper
Not exactly what you need?

Related papers

O2
59-71). The historical evidences reveal the fact that O2 is not a very old brand; rather it initiated its operations during the decade of 80s, and was a subsidiary of a joint venture of two leading organizations. However, O2 came to existence in the early years of twenty first century as an outcome of splitting of the joint venture of two organizations (European Telecom, 2003, pp. 18-20). Although…
Marketing of the islamic finance(we want to market the islAMIC FINANCE)
Hence the topic of this research proposal is “an assessment of service quality dimensions of Islamic and conventional banks and its impact on customer satisfaction: A case study in Jordan. The SERVQUAL model which addresses five dimensions of service quality would be utilised in the research study to help in assessing the gap between perceptions and expectations of the customers who are offered…
Model of Helping
It shall establish my view of helping and the relationship between the clinician and the participant. It shall also discuss the different techniques or approached to change with a coherent model chosen which is consistent and which manifests adequate understanding of the material presented, as well as reflects the ability to integrate and synthesize the course material. It shall also discuss the…
Case Study : EADS Business Analysis using the Marketing Process Model, by Robert J. Dolan Preferred Writer ID 2042
Marketing Mix: 4 Ps Marketing 17 6.1. Product 17 6.2. Price 17 6.3. Place 17 6.4. Promotion 18 7. Customer Acquisition and Customer Relationship Management 18 8. Marketing Strategies to Increase Profit 19 8.1. Profit Maximisation Strategies 19 8.2. Financial Key Figures on Accounting Profit 20 Key Figures 20 Present Structure 2008 to 2011 (Revenues per Division) 21 9. Conclusion 22 References 23…
Business Model Canvas REPORT
Google’s headquarters is in Mountain View, California, and the company has over 70 offices in 40 countries around the world (Google, 2013). Google’s mission is “to organize the world’s information and make it universally accessible and useful” (Google, 2013). The organization believes that having a successful corporation depends on successful team members, so the company has over 300,000…
CRM Model Assessment & Design
This was seen as a key driver to increase their business coverage. They also managed to be in partnership with Econocaribe Consolidators, Inc. and AmeriJet International, Inc. which is one of the largest freight forwarding carriers and they are based in the US in the United States while the latter is a leading cargo shipment company. Caribbean Cargo DC, LLC goals include providing services that…
Online Shopping Acceptance Model OSAM
The components of OSAM are generated from OSA components. The OSAM module is described as an entity offering a group of services that can be achieved from the background of service growth and service provision (Dede et al., 1997). This model presents an easy method of obtaining comprehensive information about the constituents managed automatically at the beginning of the structure and can…