StudentShare solutions
Triangle menu

Marketing objective - Essay Example


Extract of sample
Marketing objective

As far as energy drink V is concerned, its marketing objectives are quite clear. The main objective behind all the marketing activities regarding V energy drink is to attract as much consumers as possible. Energy drink is one of the fastest growing consumer products across the world. Over the past few years it has been hugely in demand. It is needless to say that the main consumers of such a drink are young as well as middle aged people. V’s marketing activities are aimed at growing with the industry and increase the customer base significantly within the next financial year. A consistent increase in the size of customer base is likely to ensure the sustainable sales and business growth for the company. Another crucial marketing objective is to enhance the brand equity and take the brand image of V to a new height so that the present dominating position remains intact for a significant period. Over the years branding of ‘V’ has been one of the most important points of focus for Frucor. Several promotional strategies are adopted by the company to differentiate the brand from the rivals. The advertising campaigns that involve an energized fly, a revitalized lizard, cockroaches, beetles have been significantly successful to attract the target consumers. Most importantly, the branding activities are found to be successful in achieving the main objective i.e. strengthening the brand image of V. Marketing objectives of any organization can be measured by using the SMART model. SMART is the abbreviated

Related Essays

1. Product: It can be defined as the substantial product or insubstantial service which is produced or manufactured massively, usually to serve or fulfil commercial purposes. The product so developed should be in accordance with the market’s demand-supply mechanism.
6 pages (1500 words) Essay
A Marketing Plan for BW Leisure Trust
The charity aims to become a self-funded organization so that it does not need local tax payers’ money. Over the last two years, number of people who use the facilities of this trust has grown significantly. However, competition has also risen from the other leisure facility providing centres and private gyms.
4 pages (1000 words) Essay
Course Objective
3 essays about course objective Define information and explain the differences among varying theoretical concepts and philosophical views of information Information refers to transmission of data from one person to another or within the department. Through information, knowledge is passed and received1.
7 pages (1750 words) Essay
Marketing plan and objectives
Through the marketing strategy, the actual and expected performance of the firm is compared after a stipulated time. It allows the marketing manager and his team to examine and evaluate the marketing environment together with the inner operations of the company.
3 pages (750 words) Essay
Marketing Communications Proposal
In recent times, customers are opting for online banking transactions. Therefore, it is essential that the bank provides best and
2 pages (500 words) Essay
In order to meet the needs of other areas of marketing, recently, marketing mix has been transformed into ‘Extended Marketing Mix’ by the addition of newer elements. It now consists of three more elements, in addition to the traditional marketing mix. This has enabled the
6 pages (1500 words) Essay
BritFly,an established uk based airline, is planning its marketing strategy for the next 3 years in a very competitive market. one key objective is to grow the business. using a model,such as the Ansoff Matrix, identify and discuss the possible growth
The promising future potential of the Airline provides a clear strategic focus in order to sustain the foundation. The objective of the following analysis is proposal of marketing strategic growth plan for the next 3 years for British Airways, with
3 pages (750 words) Essay
Marketing Plan: Phase III
Hp Photosmart series is the portfolio of newly launched printers by Hewlett Packard (HP). HP Photosmart is of the product included in the portfolio. HP mainly focuses on the provision of its high quality products at a reasonable price. The main
1 pages (250 words) Essay
Marketing Plan
er electronics- Lifestyle electronics include light and more sophisticated items such as, mobile phones, DVD players, MP3 players, video games, massage chairs and other massage equipments, Ipad accessories and other fashion electronics items. The major marketability of these
5 pages (1250 words) Essay
Marketing Ogden
First we will look at the target market for each of these titles. The readers of Mother Earth News and Utne Reader are basically the ones living in rural areas who want to have a healthy lifestyle and have special
2 pages (500 words) Essay
form of ‘specific, measurable, attainable or achievable, realistic and time’ (Stone, 2001). It is very crucial to have ‘specific’ marketing objectives that are measurable, attainable, time bound and realistic. Keeping these aspects in mind, few marketing objectives can be recommended for V. Frucor’s main objective should be to increase the sales by at least 10% within the next quarter. Furthermore, the company should also aim at enhancing the brand image by 10-15% within the next financial year. References Botha, J. Strydom, J & Brink, A. 2005, Introduction to Marketing, Juta and Company Ltd Stone, P. 2001, Make marketing work for you: boost your profits with proven marketing techniques, How To Books


Marketing Objective Marketing Objective of V Energy Drink Marketing objective is certainly one of the most significant aspects in marketing. It is perhaps the most crucial component of the marketing plan of a particular organization. Any company needs to recognize its marketing objectives properly prior to decide on the marketing strategies…
Author : huelsjacques
Marketing objective essay example
Read Text Preview
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation