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marketing objective - Essay Example
Pages 3 (753 words)
Marketing Objective Marketing Objective of V Energy Drink Marketing objective is certainly one of the most significant aspects in marketing. It is perhaps the most crucial component of the marketing plan of a particular organization. Any company needs to recognize its marketing objectives properly prior to decide on the marketing strategies…
As far as energy drink V is concerned, its marketing objectives are quite clear. The main objective behind all the marketing activities regarding V energy drink is to attract as much consumers as possible. Energy drink is one of the fastest growing consumer products across the world. Over the past few years it has been hugely in demand. It is needless to say that the main consumers of such a drink are young as well as middle aged people. V’s marketing activities are aimed at growing with the industry and increase the customer base significantly within the next financial year. A consistent increase in the size of customer base is likely to ensure the sustainable sales and business growth for the company. Another crucial marketing objective is to enhance the brand equity and take the brand image of V to a new height so that the present dominating position remains intact for a significant period. Over the years branding of ‘V’ has been one of the most important points of focus for Frucor. Several promotional strategies are adopted by the company to differentiate the brand from the rivals. The advertising campaigns that involve an energized fly, a revitalized lizard, cockroaches, beetles have been significantly successful to attract the target consumers. ...
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