How sex in advertising has negative effects on societies perception of beauty. - Term Paper Example

Only on StudentShare

Extract of sample
How sex in advertising has negative effects on societies perception of beauty.

Sex appeal is the “use of sexual themes that appeal to a person’s desire to be attractive,” according to the article “Advertising” in the 1999 World Book encyclopedia (Robertson, p.1)
Since advertising is a big business, advertisers may not keep any ethics or morality while producing or displaying advertisements in either electronic or print medias. They always try to incorporate or blend materials or themes which may catch the attention of the public as soon as the advertisement is displayed on certain channels or medias. When advertisers think about an eye catching theme, most of the times, they will give preferences to sex related themes.
Sex is associated with many of the current advertisements in different ways. Most of the beauty products currently available in the market are backed with advertisements which contain sexual themes. In most of the cases, advertisers exploit the female body, its shape, appearance and looks for exploiting the feelings of consumers. Advertisers know very well that sex is an unavoidable feeling of all the people irrespective of the differences in gender, age or culture. Even though advertisers have tasted lot of success in promoting their products and services with the help of ads with sexual contents, some of the recent studies have shown that it is adversely affecting society’s perception of beauty. ...Show more


How sex in advertising has negative effects on society’s perception of beauty?
It is practically inescapable to turn on the television, browse internet, page through a magazine, or drive past billboards without seeing some sort of sex appeal. …
Author : yvette19
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"How sex in advertising has negative effects on societies perception of beauty."
with a personal 20% discount.
Grab the best paper

Related Essays

The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom
The discussion will aim to investigate the impact of TV advertising, specifically upon those consumers above the age of 50 within the United Kingdom. This study would evaluate the extent to which TV advertising influences their purchasing behaviour. In this regard, as a means of successfully facilitating this aim, three objectives have been identified as a result.
60 pages (15000 words) Essay
Referral fashion promotion: Gucci
The brand targets the high end customer who is willing to spend on the product, fragrance. Despite of the economic slowdown the fragrance industry shows no signs of slowing down. Gucci fragrance sector has experienced huge growth and also sees opportunity to grow not only in the developed market but also in the emerging markets.
14 pages (3500 words) Essay
How does advertising treat convenience as necessity?
The problem is that most of the advertising messages kindle the consumers to consider the object advertised as an absolute necessity. The three main points covered in the essay are the enormous growth of the Arab media, the amount spend for advertising in the Middle East every year and the cultural influences of the ads on the citizens.
21 pages (5250 words) Research Paper
How Advertising has Changed the Perception of Women's Self-Esteem
The aggressive marketing campaigns promoting a certain image of women with near perfect physical attributes altered through the use of high-end cosmetic brands as well as altered through 'corrective' surgeries has significantly influenced the perception of beauty, as endorsed by contemporary society.
40 pages (10000 words) Essay
Ford Motor Group - Henry Ford
The report will discuss various strategies used by the company to obtain its goals. The paper will discuss concepts which include entrepreneurship, marketing, organizational culture as well as motivation and it will also attempt to analyse how they have been implemented at Ford Motor company.
6 pages (1500 words) Lab Report
Negative Effects of Advertising on American Youth
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
3 pages (750 words) Essay
How airlines company use Propaganda technique in Advertising
More modern theorists see propaganda as a legitimate tool of ethical advertising (Rutherford 184; Marlin, 336), differing only from other forms in that propaganda makes use of implicit as well as explicit messaging and creates strong images and cues to engage the target audience (Lopez & Thompson 38).
5 pages (1250 words) Research Paper
Effective Advertising
Moreover, business needs to interact positively with its customers. This is easily achieved by having positive advert delivering a message in a different form of business. This way, the business is able to establish its loyal customers to their product, and at the same time, this enhances profit making of the business.
8 pages (2000 words) Book Report/Review
How Advertising is influenced by Ethics?
Advertising plays an integral role in marketing healthcare products and services. The major point of concern is that ethics has a significant part in advertising healthcare products and services because this segment deals with the well-being of people.
13 pages (3250 words) Research Paper
SABIC was founded in 1976 and operates globally in more than 44 countries in the world. The company is estimated to have more than 33,000 employees all over the
4 pages (1000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email