This report focuses mainly on ways and techniques for social marketing. Social marketing is a source of creating awareness regarding any essential issue in a society and works for social benefits by means of various campaigns which are usually non-profit seeking. It is a way to change behavior of individuals in a society and strive for their good. These issues could be health related or may be associated with behavioral changes needed by a society. Social marketing must not be puzzled or mingled with “societal marketing “or “social media marketing” as these are entirely separate marketing techniques.(Kotler, Roberto, Lee, 2002)
Social marketing may include various significant campaigns like stop smoking, and it should be avoided in public places and where kids are present in a family places like restaurants. Awareness regarding syringes to be disposed immediately after the use, to avoid HIV transmission. Here it also involves educating people to observe the laboratory technician or hospital staff whether they dispose the syringe in front of you in the trash can or not. Another health issue is the use same shaving razor in saloons that may lead to catch jaundice or hepatitis infections and skin diseases. (Ewing, 2001)
Hence the aim of social marketing is to use commercial techniques for the betterment of society and common people regardless of considering the financial profit.