Integrated Marketing Communications -- Communication Plan of a company

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Contents Executive summary 2 External analysis – PESTEL 2 Competition analysis 3 Gaining a Competitive Advantage 4 Product analysis 4 Threats 7 Marketing objectives and Marketing Strategy 7 Recommendations/ Conclusion 9 Bibliography 10 Executive summary Company Nokia is flourishing at a great rate.


External analysis – PESTEL Political – As markets are not regulated, both the manufactures and the operators are having no obligation to act without the intervention of the government. It is not true for all countries. When it comes to the Country like India, Partial regulations does interfere into the governing of the business. It means that in a country like India, we cannot expect free working of the companies. Economic – with the rise in the income of the people, and people have more disposable income, which makes consumers to be more specific in making choice of their mobile phones. If we look at the other factors rather than fulfilling the most basic of user needs (text messaging and phone calls) and price being such a key factor. Social – There is a big impact of the type of the society on the type of products created for the consumers by the Nokia. The rise in the information society has made the telecommunications more important to the customers. It is useful both in terms of the leisure and the importance in terms of the work. Now days the users are more knowledgeable of their choices and more advance features which make their choices (Grunewalder, 2008). Technological – The main reason of the change in the techonology also play an important role in the use of the handsets. ...
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