External analysis – PESTEL Political – As markets are not regulated, both the manufactures and the operators are having no obligation to act without the intervention of the government. It is not true for all countries. When it comes to the Country like India, Partial regulations does interfere into the governing of the business. It means that in a country like India, we cannot expect free working of the companies. Economic – with the rise in the income of the people, and people have more disposable income, which makes consumers to be more specific in making choice of their mobile phones. If we look at the other factors rather than fulfilling the most basic of user needs (text messaging and phone calls) and price being such a key factor. Social – There is a big impact of the type of the society on the type of products created for the consumers by the Nokia. The rise in the information society has made the telecommunications more important to the customers. It is useful both in terms of the leisure and the importance in terms of the work. Now days the users are more knowledgeable of their choices and more advance features which make their choices (Grunewalder, 2008). Technological – The main reason of the change in the techonology also play an important role in the use of the handsets. These technologies make the user more specific about their choices.There have been many global advancements in technology such as MMS, Bluetooth, WAP, GSM, GPRS, cameras etc. It Is seen that the markets of the Asia are more advance in terms of the technology as compared to the countries in Europe. For example in 2002, just 4% of phones had cameras, whereas in Asia 90% did (Prasenjit, 2011). Environmental – The use of mobile phones has made the concernment of the health of the users more important. The concern is that the health can get damaged like tumors being created in the mind due to the waves emitted by the mobiles. Also there is wastage of the mobiles not needed. This is due to the reason that the mobiles are non biodegradable. Legal – Difficult to patent mobile phone designs. Technology Infringement causes a lot of legal issues (Prasenjit, 2011). Competition analysis If we look at the competition of the present NOKIA we will find that it is on the number sixth position as per the information of the competitor analysis of 2005-2006. I am highlighting the position in terms of the competition of the Nokia with the outside world:- Name of the Company Competition Value change( 2005-2006) Coca Cola -1% Microsoft -5% IBM +5% General electronics +4% Intel -9% NOKIA +14% Toyota +12% Disney +5% Mc Donald +6% Mercedes- Benz +9% It is clear from this report that NOKIA is on number sixth position when it comes to the competition (Kumar et al., 2010). Gaining a Competitive Advantage With the effectiveness of the mobile and its technologies, the company has become more affective. There is a improvement in the performance of the overall organization due to the reason that now the workers are able to carry out the routine business processes remotely. The managing of the business gave rise to the overall development of the Nokia. It is also put an affect to operate the Company in the best manner and the company is more quick in responding to any kind of change in the market. This kind of change in the Company made the increase in the sales and the service which actually means greater customer satisfaction and more loyalty
Contents Executive summary 2 External analysis – PESTEL 2 Competition analysis 3 Gaining a Competitive Advantage 4 Product analysis 4 Threats 7 Marketing objectives and Marketing Strategy 7 Recommendations/ Conclusion 9 Bibliography 10 Executive summary Company Nokia is flourishing at a great rate…
The customer relations that will be maintained by the organization through integrated marketing communication will lead to value increase in the organization products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca Cola applied communications method to attract and retain customers through its website and CSR.
At the moment, it has over a thousand hectares of vineyards, and has an annual production of about 26 million bottles of champagne. The company’s main products are Imperial, Rose Imperial, Nectar Imperial and Grand Vintage (Moet & Chandon). These are sold all over the world through company retail outlets, franchises and establishments in the hospitality, entertainment and sports industries.
Today’s business environment is highly dynamic as products offerings of most of the companies in a particular industry are similar in design, price, features, performance and core benefits, and therefore it is highly important for a marketer to differentiate them through benefits augmentation to attract targeted customers.
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
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According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
Travelodge have a reputation for innovation in 'affordable, quality' hotel accommodation. Their Sleep Director's research programme has resulted in the company trailing e.g. doggy beds, recyclable hotel, a-room-a-therapy scented sheets and high tech Dermasilk pyjamas.
are many conflicting messages which comes from different sources or form different approaches which tends to confuse the company or the image of the brand. Moreover web alone cannot build the brand. Therefore, it is better to tie the knot between the traditional branding efforts