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Integrated Marketing Communications -- Communication Plan of a company - Essay Example

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Contents Executive summary 2 External analysis – PESTEL 2 Competition analysis 3 Gaining a Competitive Advantage 4 Product analysis 4 Threats 7 Marketing objectives and Marketing Strategy 7 Recommendations/ Conclusion 9 Bibliography 10 Executive summary Company Nokia is flourishing at a great rate…
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Integrated Marketing Communications -- Communication Plan of a company
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Integrated Marketing Communications -- Communication Plan of a company

External analysis – PESTEL Political – As markets are not regulated, both the manufactures and the operators are having no obligation to act without the intervention of the government. It is not true for all countries. When it comes to the Country like India, Partial regulations does interfere into the governing of the business. It means that in a country like India, we cannot expect free working of the companies. Economic – with the rise in the income of the people, and people have more disposable income, which makes consumers to be more specific in making choice of their mobile phones. If we look at the other factors rather than fulfilling the most basic of user needs (text messaging and phone calls) and price being such a key factor. Social – There is a big impact of the type of the society on the type of products created for the consumers by the Nokia. The rise in the information society has made the telecommunications more important to the customers. It is useful both in terms of the leisure and the importance in terms of the work. Now days the users are more knowledgeable of their choices and more advance features which make their choices (Grunewalder, 2008). Technological – The main reason of the change in the techonology also play an important role in the use of the handsets. These technologies make the user more specific about their choices.There have been many global advancements in technology such as MMS, Bluetooth, WAP, GSM, GPRS, cameras etc. It Is seen that the markets of the Asia are more advance in terms of the technology as compared to the countries in Europe. For example in 2002, just 4% of phones had cameras, whereas in Asia 90% did (Prasenjit, 2011). Environmental – The use of mobile phones has made the concernment of the health of the users more important. The concern is that the health can get damaged like tumors being created in the mind due to the waves emitted by the mobiles. Also there is wastage of the mobiles not needed. This is due to the reason that the mobiles are non biodegradable. Legal – Difficult to patent mobile phone designs. Technology Infringement causes a lot of legal issues (Prasenjit, 2011). Competition analysis If we look at the competition of the present NOKIA we will find that it is on the number sixth position as per the information of the competitor analysis of 2005-2006. I am highlighting the position in terms of the competition of the Nokia with the outside world:- Name of the Company Competition Value change( 2005-2006) Coca Cola -1% Microsoft -5% IBM +5% General electronics +4% Intel -9% NOKIA +14% Toyota +12% Disney +5% Mc Donald +6% Mercedes- Benz +9% It is clear from this report that NOKIA is on number sixth position when it comes to the competition (Kumar et al., 2010). Gaining a Competitive Advantage With the effectiveness of the mobile and its technologies, the company has become more affective. There is a improvement in the performance of the overall organization due to the reason that now the workers are able to carry out the routine business processes remotely. The managing of the business gave rise to the overall development of the Nokia. It is also put an affect to operate the Company in the best manner and the company is more quick in responding to any kind of change in the market. This kind of change in the Company made the increase in the sales and the service which actually means greater customer satisfaction and more loyalty ... Read More
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