Integrated Marketing Communications -- Communication Plan of a company

Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Contents Executive summary 2 External analysis – PESTEL 2 Competition analysis 3 Gaining a Competitive Advantage 4 Product analysis 4 Threats 7 Marketing objectives and Marketing Strategy 7 Recommendations/ Conclusion 9 Bibliography 10 Executive summary Company Nokia is flourishing at a great rate…

Introduction

External analysis – PESTEL Political – As markets are not regulated, both the manufactures and the operators are having no obligation to act without the intervention of the government. It is not true for all countries. When it comes to the Country like India, Partial regulations does interfere into the governing of the business. It means that in a country like India, we cannot expect free working of the companies. Economic – with the rise in the income of the people, and people have more disposable income, which makes consumers to be more specific in making choice of their mobile phones. If we look at the other factors rather than fulfilling the most basic of user needs (text messaging and phone calls) and price being such a key factor. Social – There is a big impact of the type of the society on the type of products created for the consumers by the Nokia. The rise in the information society has made the telecommunications more important to the customers. It is useful both in terms of the leisure and the importance in terms of the work. Now days the users are more knowledgeable of their choices and more advance features which make their choices (Grunewalder, 2008). Technological – The main reason of the change in the techonology also play an important role in the use of the handsets. ...
Download paper
Not exactly what you need?

Related papers

Integrated Marketing Communications
Various methods of communication such as billboard advertising and radio advertising and messages are linked together in a systematic and integrated manner. All promotional tools are harmonized together in the advertising chosen by a particular company. (Fill, 2009, p.5). Promotion tools include methods of advertising, personal selling, customer care relations, database marketing, consumer and…
Integrated Marketing Communications
Marketing Mix and its elements are said to be the initiator in the process of marketing the product. Promotion is amongst one of the key elements which form marketing mix. Different promotional activities include sales promotion, advertising, direct marketing, and personal selling. Apart from these sponsorship marketing, database marketing, interactive marketing and public relation also forms a…
Moet & Chandon - Integrated marketing communications plan
Over the years, the company has used brand ambassadors to popularize their champagne, with the current ambassador being the tennis icon, Roger Federer. However, the company has not realized its sales growth potential due to myriad factors including financial crises and growing competition. At times, there have been changes in the market that have presented the company with an opportunity to push…
Integrated Marketing Communications Plan
Besides food, gift items are also sold by the business to the customers for their special occasions. It is essential for every business to market their products in order to boost sales. Marketing is vital for creating customer awareness and to pull the customers towards the commodity (Armstrong & Kotler 2005, pp.10). Strategies and Tactics Market Segmentation The primary target audiences of…
Market Communication - Integrated Marketing Communication Plan
The marketing communication includes communication activities like selling, advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a…
Integrated Marketing Communications Plan
As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. In a period of only five years that TOMS Shoes has been in the market; the company has managed to sell over a million pairs of shoes. The company has not only sold out all those pairs of shoes but also it has given away freely almost an equal figure of shoes as part of the companies model of buy one get one…
Integrated Marketing Communications Strategy
Purpose of this paper This paper is a report to be submitted to Isla Driver, the North American Marketing VP of Zamda motors, a Japanese auto company, about the Integrated marketing communication project for the company to market its new variant of car the ‘2.2’ ‘two seated’ new small car in the Eastern Canada sales region. This report describes the marketing perspectives of IMC and…