Greenpeace (paper about creatibity and innovation in the company)

Greenpeace (paper about creatibity and innovation in the company) Essay example
Undergraduate
Essay
Marketing
Pages 12 (3012 words)
Download 0
Creativity and Innovation at Greenpeace Introduction The process of globalization is progressively reshaping relationships all over the world. It has widely influenced the environment, culture, economic growth and policies, political systems, and societies globally…

Introduction

While implementing any sustainable strategy, an organization has to closely analyze its resources and capabilities such as culture, diversity, human capital, innovation and creativity, as if they are durable, transferable and replicable or not. Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”. Creativity is essentially a two way process in which people must interact with the field and the domain to achieve certain level of novel variation. The person with specific set of talents and experiences transmits the body of knowledge in context of the cultural system (domain). The social system (field) then evaluates innovation and retains the selected creativeness in context of the domain. For instance, there are people in the field of modern art who decide whether the new paintings deserve to be purchased, collected and added to the domain or not. Amabile (1998) suggests that “within every individual, creativity is a function of three components: expertise, creative-thinking skills, and motivation” illustrated in figure 01. ...
Download paper
Not exactly what you need?

Related papers

Company Analysis Research Paper
The company’s core and associated brands include Ford, Mercury, Land Rover, Lincoln, Aston Martin, Volvo and Mazda (Ford Motor Company, “About Ford Motor Company”). Vision and Mission Company’s mission statement is reminiscent of a reflection of its core principle, identity, and values. Ford Motor Company operates its business throughout the world and endows with ‘personal mobility’…
Toyota Company Research Paper
A marketing strategy consists on a well-designed plan that makes a marketing plan highly effective. Marketing strategies serve as a foundation to fill market needs.  Plans and goals are usually tested for results. Toyota’s mission statement of the company is to achieve a stable and long-term growth in the future. One way to ensure that is to test their vehicles again and again. Hence, testing…
Phil Company II Research Paper
This means that a company should create a brand after acknowledging the influence of economic forces on any given marketing environment. In the contemporary business environment characterized by economic forces created by free enterprise, a company’s brand has proven to play a substantial role in ensuring accomplishment of marketing objectives. Therefore, modern managers should develop reliable…
A paper about a survey on music
This survey can also be of help as research to industries and agents scouting for musical talent because it might help in providing them information regarding the genres that a particular group of people listen to or the target group that they should cater to for selling various kinds of music, and also to ensure the rise of the music genres that are at an all time low by understanding what music…
STP - Positioning - Case study about EADS Company
The company is renowned for manufacturing aircraft in different countries across the globe. Its main competitor according to its official website is Boeing (EADS, n.d). As such, this paper seeks to evaluate the marketing strategies used by EADS in its operations which have contributed to its success. The paper will specifically focus on the positioning strategy that is implemented by the company.…
annual report about apple company
In order to provide differentiated and unique products, the company engages in innovation each year providing their consumers with products that use groundbreaking technology whose introduction to the market is backed by an effective marketing and advertisement strategy. Consequently, a combination of these approaches ensures that Apple Inc’s products become synonymous with cult-brands.…
Best Buy Company Paper
Market study helps the company understand business opportunities or failures. Best Buy is a multinational company that carries consumer electronic devices, appliances, mobile phones, and services. It has been successfully operating in all the states and territories of the United States since 1986 but has only started international operations in 2002. Today, it operates in Europe, Mexico, Canada…