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Greenpeace (paper about creatibity and innovation in the company)
Pages 12 (3012 words)
Creativity and Innovation at Greenpeace Introduction The process of globalization is progressively reshaping relationships all over the world. It has widely influenced the environment, culture, economic growth and policies, political systems, and societies globally.
While implementing any sustainable strategy, an organization has to closely analyze its resources and capabilities such as culture, diversity, human capital, innovation and creativity, as if they are durable, transferable and replicable or not. Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”. Creativity is essentially a two way process in which people must interact with the field and the domain to achieve certain level of novel variation. The person with specific set of talents and experiences transmits the body of knowledge in context of the cultural system (domain). The social system (field) then evaluates innovation and retains the selected creativeness in context of the domain. For instance, there are people in the field of modern art who decide whether the new paintings deserve to be purchased, collected and added to the domain or not. Amabile (1998) suggests that “within every individual, creativity is a function of three components: expertise, creative-thinking skills, and motivation” illustrated in figure 01. ...
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