We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing Intermediaries - Essay Example

Free
Companies that are able to increase their network of customer realize that achievement by increasing their customer retention. The customer retention rate of a company is a very important marketing metric due to the fact that based on the 80/20 rule 80% of a firm’s sales are achieved by 20% of their customers. Logistics refers to the physical distribution of the goods sold by a company. A firm that has gained a competitive advantage due to its superior logistics is the retail giant Wal-Mart. The production of a company is divided into smaller shipments to be distributed among the different clients of a company. On many occasions the logistics of a company involve storing the goods of the firm in a warehouse facility which serves the purpose of a distribution center. “The facility function includes financially supporting the marketing chain by investing in storage facilities” (Sharma, 2011). One of the advantages of using intermediaries is that it expands the market reach of a company. Sharma, A. (2011). Why Use Intermediaries in Marketing? Retrieved May 18, 2011 from http://www.marketingcrossing.com/article/220071/Why-Use-Intermediaries-in-Marketing/ 2. The article Getting the Most out of Retail Loyalty Programs starts the discussion by stating that customers are disloyal by nature (Johnson, 2005). I believe this is very true because as soon as a customer is given a better buying option that provides greater value and utility the customer will switch brands. A way for companies to differentiate

Check these samples - they also fit your topic

Marketing
Just like any other companies, Apple simply tries to stimulate demands for its products and meeting customers’ needs on a timely basis (Apple Incorporated, 2011). This is a customer-centric approach of looking at how Apple was able to genuinely surpass competition.
8 pages (2000 words)Essay
International Logestic & Management (Channel & Market)
They assist the producer and sellers to interact and transact. The transactions that are done through marketing intermediaries are also known as indirect transaction but they carry great value for both producers and sellers. As a result, the trend of using marketing intermediaries is increasing and we see great number of companies using marketing intermediaries.
7 pages (1750 words)Essay
Marketing
Segmentation criteria Vii. Targeting strategy Viii. Problem faced by Tesco Ix. How to rectify the problem X. New Tesco positioning in U.S Xi. Conclusion Marketing refers to all inclusive functions that relate the company to customers’ needs and wants, with a core purpose of getting the right product to the right place at the right time.
8 pages (2000 words)Essay
An essay that analyses the marketing environment of Microsoft
The micro-environmental factors are in direct relationship with the company where the organisation is capable of exerting a certain degree of influence in modifying the conditions. Macro-environment on the other hand, impacts on the company but related indirectly and
6 pages (1500 words)Essay
Marketing-A Hotel Perspective
Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price.
6 pages (1500 words)Essay
MARKETING
In everywhere in the world industry establish depends up to the market. Beside land phone the needs of mobile telecommunication is very high in Bangladesh. There fore the mobile phone and network providing industry takes place in Bangladesh. This report discuss about the
8 pages (2000 words)Essay
Marketing Management
It is one of the most popular Airline companies in the world and has a broad clientele. The paper starts off by discussing the benefits of customer analysis for the company. In today’s changing environment, customer’s needs are constantly changing. It is extremely
8 pages (2000 words)Essay
Marketing
This is a customer-centric approach of looking at how Apple was able to genuinely surpass competition. However, this is not the only concern that will eventually give out the whole picture of Apple’s marketing
8 pages (2000 words)Essay
Marketing
The method by which the business promotes its products determines the level of integration. JCPenney maintains promotional literature in-store to find out more about the various clothing manufacturers
1 pages (250 words)Essay
Marketing Environment
From a marketer’s viewpoint, management of the process of exchange between customers and a firm is of highest priority; however, business cannot neglect the varying influence of external and internal factors surrounding the
7 pages (1750 words)Essay
themselves in order to achieve higher customer retention is by offering better customer service. Many customers are willing to visit different stores in the same category goods or services. For example people that eat at Burger King are usually McDonald’s customers as well. I believe that companies can drive purchases without offering price incentives. Price is not the only variable that affects the purchasing decision of customers. People can become loyal to a brand due to the superior quality that the company offers. An example of company in the auto industry that differentiates itself based on superior quality and performance is BMW. Another variable that can help a company attract customers is by offering greater value. An example of greater value could be a fast food company offering unlimited soft drinks with the purchase of a combo of food. Taco Bell is a fast food firm that offers unlimited drinks in the majority of their establishments. Rewards programs that offer purchasing incentives is a great way to achieve greater customer loyalty. Burger King offers a loyalty program called BK incentives that give the customers a 5% credit towards the purchase of food items. Johnson, C. (2005). Getting the Most Out of Retail Loyalty Programs. Forrester Research. 3. A good way to ensure that intermediaries comply with the standards and protocols of an organization is by auditing them on a regular basis. It is important for companies to document the work of intermediaries. If an intermediary does not comply with the quality, timeliness, and ethical standards of your firm these business partners must be removed and their services must be terminated at once. Take for example the case of Nike Corporation and the sweatshop scandal the company was involved in. The matrix company could have prevented the formation of sweetshops if they had properly audited their supply chain network. 4. I agree with you that companies that do not a have a solid network of intermediaries are at a competitive disadvantage because intermediaries allow products to reach more customers in numerous marketplaces. Companies that have operations internationally depend a lot on the ability of the intermediaries located in foreign locations to
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Intermediaries Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/34326-week
(Marketing Intermediaries Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.net/marketing/34326-week.
“Marketing Intermediaries Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/marketing/34326-week.
  • Cited: 0 times

Summary

The three basic functions performed by marketing intermediaries are transactional, logistical, and facilitating. The transactional function involves adding value to the distribution channel by bringing in the intermediary resources to establish market linkages and customer contacts …
Author : wmccullough
Download 0
Marketing Intermediaries
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing Intermediaries for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us