Transnational Segmentation - the Way Forward - Essay Example
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Extract of sample Transnational Segmentation - the Way Forward
There can be shifts within the industry which alter the marketing strategies. These, in turn, would alter the segmentation process, the targeting of the market and the product positioning. There are various strategies being used by firms wanting to expand overseas. A global strategy treats the world as a single market whereas localized approach takes into account the local opportunities in forming the strategy. Base on the various literature available, it would be determined that transnational segmentation is not the way forward for firms wanting to expand overseas. A standardized approach can be adopted but each market segment would need a standardized strategy and cater to different market segments there can be several global strategies. Besides, the same standardized approach cannot be applicable for all types of goods and in all types of markets. The optimal marketing strategy would be to take into account targeting and positioning across international boundaries.
To derive benefits, firms have been showing interest in global marketing which implies an integrated and global marketing approach (Guerini, 2006). To survive in the face of price wars, competition, and high-quality product/services, they are looking for something radical that could transform the way business could be done. Marketers have been debating whether to pursue a global versus a localized approach to international marketing. Traditional orientations of marketing are being replaced by transnational market similarities. This paper builds on the view that firms are trying to segment the countries according to similar characteristics but marketers realize that to be successful in international market local adaptation is necessary.
This paper "Transnational Segmentation - the Way Forward?" builds on the view that firms are trying to segment the countries according to similar characteristics but marketers realize that to be successful in international market local adaptation is necessary…
This dissertation aims at dissecting the pertinent topic on the ethical way in procurement of organs. Organ procurement has been a consummately chief practice in the medical industry since it profoundly aids in saving lives of numerous scores of people who have defective organs that are vital for survival.
The dissertation succinctly expounds on the key aspects of the entire study about the ethics in organ procurement to be taken into consideration for the purpose of preparation of the actual study in the subsequent chapters. This paper mainly describes the main topic for the reader to comprehend and understand since the next chapters will get into deeper details of the study about the ethics in organ procurement.
Thus, the concept of organ donation has evolved from an act of charity to a commercially lucrative business. Hence, it raises several ethical and legal questions with regard to the donation of an individual’s body part or tissues for saving the life or another person.
Once money laundering is successful in the first stage of the three- step process, the money goes on its way to becoming clean and ready for use by the syndicates that will perpetuate their criminal activities. Although monetary authorities are fully aware of the magnitude and dangers of unchecked money laundering, the present banking technologies as used by global authorities are clearly insufficient.
One of the strategies through which effective marketing has been realized is through segmentation. Market segmentation is the dividing of a market into customer brackets which binding factors are their identical needs. Each bracket in the division would be the market’s base target attainable through a unique marketing outfit.
The conclusion states that the Ford experience proved that an effective marketing strategy can enable a company overcomes a crisis. Ford’s decision to refocus on the emerging market, creating a universal brand and segmenting the market was so potent that it even posted a positive growth during the crisis while everybody in the auto industry was experiencing decline or bankruptcy.
This shipping customers segment can further be subdivided into clients who are in need of a packaging service, and clients whose packages are ready for shipment. The conventional customer that requires shipment of a package is one who cannot access
1 pages (250 words)Essay
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