Non Profit Organizations - Research Paper Example

?Non Profit Organizations Questions After a long career as a Marketing Manager for Coca Cola, a friend of yours is thinking about taking a seniormarketing position in a not for profit organization. What are some of the major differences she should expect to encounter? The friend should expect a great deal of difference as per her working domains. For starters, she must understand that this is a wholly differential undertaking and it would mean that she will have to undergo work which is haphazard and without any due incentives coming to her fore. She will have to comprehend how as being the Marketing Manager at Coca Cola will she replicate the same within her realms at the not for profit organization. There is evidence in the form of understanding that the not for profit organizations do not bring in that many incentives and bonuses which Coca Cola might promise at any given times. This is suggested by the company policies of the two institutions – the not for profit organization and Coca Cola. Since Coca Cola is a thriving business which is based upon the premise of raking in a profit on all counts, the not for profit organization does not exist as such1. There is reason enough to believe that the not for profit organization would bank solely on getting the job done and would not warrant any benefits for its employees in the long run. Therefore, one must understand that the giant corporate enterprise (Coca Cola) would be better placed to give her a better career opportunity than the one which has been promised by this not for profit organization. I opine that there is reason enough to believe such a dictum because the not for profit organization is banking on donations and has a hard time making both ends meet. This is not the case with Coca Cola because it gives its employees their due, come what may. Some of the major differences that she should expect are in terms of her compensation, the way she is given out tasks, the number of subordinates under her fold, the amount of time she is given towards the completion of each task, the allocation of resources, the understanding of the greater organizational philosophy, and so on and so forth. Also she should expect work to get slow within the not for profit organization because processes take time to come about. This is not the case within her role at Coca Cola where she worked as the Marketing Manager. She should expect to see that people are more laidback in their nature whilst working for the not for profit organization as they do not receive any benefits as such. This would mean that there are anomalies of different kinds and shapes within the reins of the organization2. Also what is important here is an understanding that Coca Cola believes in catering to different audiences all over the world and its scope is more broad which is not the case with the not for profit organization where their limitations are many and their incentives are minimal to state the least. In essence, these are some of the most important issues that could be drawn up within the realms of the comparison that is done for this friend whilst choosing the not for profit organization over her present day Marketing Manager role at Coca Cola. 2. You are the Marketing Director of a non profit organization focused on promoting healthy eating habits of young school aged children. How would you do this? As the Marketing Director of a non profit organization which basically believes in inculcating healthy habits within kids to eat good food, I would first and foremost ask the publics to engage with my organization in an able capacity. Since I am the one who would have to oversee the reins of the non profit organization, my role becomes magnanimous all this while. I would have to find ways and means through which my company can move forward with distinction and a sense of ease and empathy coming from the realms of the different players that are present within the non profit industry as well as the general public for whom my organization is in operation. Therefore, my role becomes important because it brings forward quite a few tangents, all of which remain imperative for not only my understanding but also the organization for which I am working for. The non profit organization will therefore have to bear the brunt of a number of initiatives that are taking place within its fore and which essentially hurt the cause of the young school going kids. They must not eat anything which is bought off the road (through carts) yet consume tinned food that is allowed by their parents at all times3. I would also have to undertake plans to make sure that the proper ideology of how to stop young ones from consuming foods which are unhealthy for them. This would mean that their eating habits need to be pinpointed and thus worked upon to achieve a greater balance which is indeed required at the end of the day. This would also mean that I am head-on with the belief that I need to do more than just hearsay and conduct research on my own. The non profit organization usually brings in efforts to make sure that the children remain healthy and fit at all times. For this, all out efforts are needed on the part of the management in the long run as this will mean that the non profit organization is doing something worthwhile for the society at large. The spread of healthy eating habits comes about with a vision to set things right for the sake of the young ones as well as the entire society because this means that the future generations would be brought up in a better manner than these are being done at the present4. These are significant undertakings that need to be properly addressed because the people look up to these non profit organizations for bringing in benefits and good aspects in the long range scheme of things. Hence what remains to be seen is how well the non profit organization goes about dictating its philosophy to the general public and what enactments, measures and steps it is ready to have within its folds. This will set the ball rolling from a strategic perspective that the non profit organization has in mind and since I am in an authoritative role, the undertakings become even more quintessential at the end of the day. 3. How would you use the Internet to recruit volunteers to your not for profit organization? Recruiting volunteers for a not for profit organization is a Herculean task. This is because it is difficult to amalgamate them at a single place. In this day and age, it is quintessential that the Internet is used as a medium which could ask for the recruitment of volunteers, an effort that will pay rich dividend for the not for profit organizations in the long run. I would use the Internet to best effect by understanding that recruiting volunteers is needed and hence getting them on a common platform is the need of the hour. Because these volunteers have exceptional talents and energies within their grasps, it is only natural to think of these avenues as such. What this means is the fact that like-minded individuals could be brought to a singular platform, which is indeed the Internet and then onwards new ways and means are found out which will ask of them to work hand in hand for the long term success of the not for profit organizations. The Internet is such a powerful medium that it can bring people from different segments of life on a common agenda5. This is because it has the strength to tie in their skills and abilities in the long run scheme of things. I believe that the Internet could be used to best effect if I have the willpower to make sure that its incorporation is done the right way, and that there are no hiccups within its incorporation in the first place. This is required because I need to move on with the working realms of the not for profit organization as it tries its best to find out new ways and means to reach out to its stakeholders and the people who are being looked after well through its varied undertakings and efforts. I can go on to different social networking websites to make sure that the right people are engaged to do the job and thus get hired for the not for profit organization. This would mean that there would not be any wastage as such and the allocation of resources would be done in an adequate manner6. If the different websites are made use of, then I can expect that the potential volunteers would come on to these websites and get themselves registered which would mean that I need to get in touch with them personally and thus ask for interviews. I would gauge how motivated they are and what kind of zeal and enthusiasm they can bring to the fore as far as the not for profit organizations are concerned. This will also mean that their work domains would be understood and the manner under which success can be envisaged under the aegis of the not for profit organizations. Indeed, it is a mandatory requirement that the up and coming volunteers are given a silent hearing before they are thought of as being the potential ones or completely discarded off the particular tangent. Much success will come about if proper efforts are made to recruit them properly. Bibliography Boyer, Kenneth. Internet ticketing in a not-for-profit, service organization: Building customer loyalty. International Journal of Operations & Production Management, 25(1), 2005 Islam, M.M. Leadership, climate, psychological capital, commitment, and wellbeing in a non-profit organization. Leadership & Organization Development Journal, 31(5), 2010 Kletz, Pierre. The non-profit turn and its challenges for business schools: Foundations for a new vision in third sector management training. Journal of Management Development, 30(5), 2011 Rathi, Dinesh. Finding KM solutions for a volunteer-based non-profit organization. VINE, 41(1), 2011 Rogers, Katrina. Leading Sustainability. Advances in Global Leadership, 6, 2011 Santos, Fernando. Problems associated with voluntary work in a small not-for-profit organization: A case from Brazil. Management Research News, 32(10), 2009 Read More