Harrods - Essay Example

Only on StudentShare

Extract of sample
Harrods

There is no denying the fact that every person is supposed to visit Harrods when in London. Harrods is an integral part of the essentially British culture and taste and has an image for luxury, which would take nothing less than an act passed by parliament or a civil war to change or alter. However, aligning Harrods with tradition and heritage does not mean that the brand is old fashioned in its approach towards business. For Harrods it is all about retaining its traditional associations with luxury, while continually redefining the image in consonance with the latest, the best and the most coveted in fashion and design. It would not be wrong to say that Harrods do qualifies to be labelled as one of the world’s most prestigious luxury store and the store is well aware of the fact that it takes a continual dedication to and cognizance of the needs and aspirations of its high end customers to retain this status. Harrods offers a massive range of brands and designers to its fashion savvy customers. Thus Harrods is the right place for anyone who is passionate about fashion, who wants everything under one roof and who is not willing to compromise when it comes to comfort and luxury. Harrods places emphasis on the ability of its personnel to get to know the choices and aspirations of its customers. . ...
Download paper

Summary

Harrods is a store that in no way intends to be modest about accepting the fact that it is a premier luxury brand and hence its customers do expect it to provide them with products that come with a difference…
Author : layla68

Related Essays

Marketing communication: Effective Promotion and Sale in Face of Globalization Today
12 pages (3012 words) Essay
Situation Analysis Report: Marks and Spencer Plc.
12 pages (3012 words) Essay
Services Marketing (encounter experiences)
12 pages (3012 words) Essay
Modern Mums International Marketing Plan
12 pages (3012 words) Essay
Information Systems supporting Business Processes
7 pages (1757 words) Research Paper
The Essentials of Marketing Mix
8 pages (2008 words) Essay
Retail Marketing - John Lewis Company in the UK
6 pages (1506 words) Essay
Harvard Business Review Case : How to analyse a case study
8 pages (2008 words) Essay
Marketing plan (Harrods)
3 pages (753 words) Research Paper
Building the Research
5 pages (1255 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!