psychology

psychology Essay example
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Marketing
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Healthcare Debate and Scare Tactics Name of the Student Subject Name of the Concerned Professor May 24, 2011 Healthcare Debate and Scare Tactics Introduction Irrespective of the fact that the 21st century is known to be the age of Information Revolution, there is no denying the fact that each and every fact and information conveyed by the media to the public has an unavoidable emotional and psychological issue tagged to it…

Introduction

In that context the recent usage of scare tactics by some sections of the corporate world, media and politicians is an apt example of the usage of psychology knowledge and knowhow to influence public opinion and approach. The Health Debate It is a known fact that the healthcare is an issue of debate in the current American politics. The Obama administration wants to reform the healthcare system. However, there do exist people in the American political and corporate life who do not want these reforms to succeed. These people want the American people to oppose the healthcare reforms. These people are using the psychological weapon of scare tactics to make the people afraid of reforms and thereby oppose them (NPR, 2009). They are spreading the word that the reforms will make the healthcare system like the way it was during the Great Depression, when only the rich afforded medical care (NPR, 2009). In fact the opponents of health reforms are going as far as to claim that the system that these reforms will create will be somewhat like the health system existing in the communist countries. Some of them have gone as far as to say that the proposed reforms intend to convert the American democracy into a communist system. ...
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