Success in Business: A Brand Equity Perspective

Success in Business: A Brand Equity Perspective Research Paper example
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Abstract: The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. Purpose: The report has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization Design/methodology/approach: The study has been conducted on the basis of secondary resources.


Findings: The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business. The positive impact of branding has also been highlighted over here Originality/value: This report represents an original piece of work based on the studies and researches conducted by different researchers made earlier and the information gathered have been analysed to reach to a conclusion as well as open opportunities for further studies and researches. Success in Business: A Brand Equity Perspective The concept of branding is a popular technique used by the marketing professionals across various industries. The presence of the brand value to a product helps in providing a good competition on the market and the perception of the consumers towards the product changes leading to an overall rise in performance of the organizations. ...
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