This research aims to evaluate and present the concept of branding that is a popular technique used by the marketing professionals across various industries. The presence of the brand value to a product helps in providing a good competition on the market and the perception of the consumers towards the product changes leading to an overall rise in performance of the organizations. The concept of brand equity deals with the results of the marketing effects of the branding and the comparison of the results of the marketing effort of the same product without the presence of the brand value. Product equity or the value associated with a product is a significant factor in the marketing of the products. The products performance and the reviews from the existing customer’s guides increase the product equity. In today’s business environment it is extremely important for any product in the market to have considerable high value attached with the product equity so that it may sustain in the market. Other than the age old product performance and the price factor constituting the product equity, another parameter which has been in extensively popular in the recent times is that of the concept of branding. The brand value of a product increases the overall product valuation and contributes significantly to the product equity. Branding has been more popular in recent times as organizations have found out that other than providing a value in the marketing aspect it has became one of the significant intangible assets. The role of the brands has been significant in creating a competitive edge over the rival and in fetching substantial financial values for the organization. Brand equity provides the leverage option for the organizations which helps in the overall improvement of the performance. The major constituents of the brand equity are the awareness regarding the brand name, the level of brand loyally existing among the customers, the quality associated with the brand and the various brand associations. The concept of brand equity is largely product oriented but at the same time it helps in the value creation among the customers regarding the products they associate with. In order to measure the performance of the brand equity various categories have been devised. The awareness of a product due to the attachment of brand value is a significant measure of the brand equ
The paper presents a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. The paper discusses the brand factor associated with the success of the business and various other aspects of the branding and its outcome. …
The paper tells that Avon Company, Inc. was founded on the idea that being a woman should not limit the potential for success. The idea of the ‘Avon Lady’ now represents ties to generations of women who were not empowered and were limited by the opportunities that were gender specific and defined by an inability to enter other types of careers.
That is, consumers will always go for and respect companies, which have a strong and longstanding brand image. Branding is the major issue in planning a product strategy. So, to develop a particular brand with a strong image and standing, organizations should have long term investment strategies, inbuilt with thorough planning.
Education motivates entrepreneurs, and gives them the ability to manage human capital. Entrepreneurial education exists in a variety of stages, the primary level, the secondary level, the tertiary level, up through the graduate programs (Gohdes, 2012). Education provides new economic opportunities, and it makes an entrepreneur to develop and focus on the objectives of his businesses.
There three brands, Mini, Rolls-Royce and BMW have also been able to set individual records. Over 100,000 people purchased BMW in the year 2011. The report seeks to provide an insight into the analysis, over and above, the recommendations provided to the company.
Brand is linked with the product by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a brand. This means that the attributes associated with the product in terms of the characteristics of the product gives rise to brand.
Moreover, it influences other elements of marketing mix like features of products, decisions channels and brand promotion. The discussion will outline how to determine pricing strategy, what drives the strategy and how pricing strategy influence product equity Discussion While there is no chosen criterion of determining pricing strategy, some sequence steps are commonly used in new products pricing strategy.
Using the PESTLE framework, the five forces framework, and Keller customer-based brand equity model, Easy jet was diagnosed to know the present challenges and position of the brand. Value drivers, core competences and competitive advantage were identified.
A wide array of definitions has been illustrated in order to elaborate the significance of ethics and the extent to which it is followed in the contemporary companies. Data for the cause and effect relationship
Over 100,000 people purchased BMW in the year 2011. The report seeks to provide an insight into the analysis, over and above, the recommendations provided to the company. The introduction provides a brief profile of the company. The report will also provide the
It was the first computer which did not give us the boring office feel with black or grey noisy, heated monitors. For the mp3 market, iPod became a fashion accessory and its further product line extension strategies left
8 pages (2000 words)Research Paper
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