Success in Business: A Brand Equity Perspective - Research Paper Example

Only on StudentShare

Extract of sample
Success in Business: A Brand Equity Perspective

This research aims to evaluate and present the concept of branding that is a popular technique used by the marketing professionals across various industries. The presence of the brand value to a product helps in providing a good competition on the market and the perception of the consumers towards the product changes leading to an overall rise in performance of the organizations. The concept of brand equity deals with the results of the marketing effects of the branding and the comparison of the results of the marketing effort of the same product without the presence of the brand value. Product equity or the value associated with a product is a significant factor in the marketing of the products. The products performance and the reviews from the existing customer’s guides increase the product equity. In today’s business environment it is extremely important for any product in the market to have considerable high value attached with the product equity so that it may sustain in the market. Other than the age old product performance and the price factor constituting the product equity, another parameter which has been in extensively popular in the recent times is that of the concept of branding. The brand value of a product increases the overall product valuation and contributes significantly to the product equity. Branding has been more popular in recent times as organizations have found out that other than providing a value in the marketing aspect it has became one of the significant intangible assets. ...Show more

Summary

The paper presents a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. The paper discusses the brand factor associated with the success of the business and various other aspects of the branding and its outcome. …
Author : tamia26
Save Your Time for More Important Things
Let us write a custom research paper on your topic
"Success in Business: A Brand Equity Perspective"
with a personal 20% discount.
Find out more

Related Essays

Brand Management: Paxil
This report identifies the causes of this negative marketing from a historical lens and also suggestions on how to revitalize the fading brand and restore its recent lost brand equity. The essay will begin with the Historical Marketing Tactics of Paxil and continue then with its current State.
6 pages (1500 words) Case Study
Consumer-brand relationships
Since the competition has intensified in all industries and the environment has become highly competitive, it has become important for the companies to maintain relevance with their customers and avoid any kind of commoditization. It is believed by Belaid and Behi (2010) and Keller and Lehmann (2006) that in such kind of business environment, the only way to compete is to develop a strong brand that has a complete holistic view.
20 pages (5000 words) Essay
Product or brand success
Basically, product success can be defined as the capability of a specific product to meet the requirements of a consumer in the market. When defining product success, it is important to consider portfolio management.
14 pages (3500 words) Essay
Cornfolower Blue Assignment
The marketing apparatus of the firm is in a state of infancy. In order to stay relevant in the market; Cornflower has to adopt”NPD (New Product Development) policy”. The development of the products can take place by two fundamental methods. They are – The generation of the new ideas of the product by the stakeholders (as it is a family run firm in essence).
3 pages (750 words) Assignment
Brand Identification Plays In Brand Loyalty and Brand Promotion
Furthermore this chapter will also highlight the importance of a brand to the company as well as to the consumers. Finally the concepts will be related with the objectives of the study in order to achieve a strong conclusion. The chapter also proposes to review the studies accomplished earlier on this particular area of concern.
8 pages (2000 words) Essay
Retail Marketing
Retail marketing can be done in either one location like stores or by delivery. Retailing strategy involves how a business sells its products to its targeted customers. All retail business has to come up with decisions about all the details of their marketing mix (Berman, and Evans, 30-90).
4 pages (1000 words) Essay
Role of brand elements in developing brand equity.
Role of brand elements in developing brand equity. Brand can be defined as “A name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228).
12 pages (3000 words) Essay
Christian Dior's existing and recommended luxury brand strategies.
.... 3 1.1 Significance of the Project .................................................................... 3 1.2 Main Purpose and Research Objectives ............................................... 4 2. Literature Review ..................................
15 pages (3750 words) Assignment
Brand Marketing
According to the discussion brand identity in B2C is created through a process of repetition and imagery. Products are designed in such a way that they capture emotions of buyers in relation to their desires, status or price. Brand managers would focus on converting shoppers into buyers. The main goal of B2C involves creating customer loyalty to the brand.
9 pages (2250 words) Essay
Communications Plan _ Context Analysis _ Promotional Objectives _ Marketing Communications Strategies _ Promotional Mix
Correspondingly, the communication plan developed through the study will be assessed in this essay in a comprehensive manner. Communication Plan Communication plan is the scientific process as well as the art for reaching targeted customers by using different communication channels of public relationship, experience and advertising (Somers & Nelson, 2001).
8 pages (2000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT