Marketing Plan about Gu Puds on UK - Assignment Example

Only on StudentShare

Extract of sample
Marketing Plan about Gu Puds on UK

This report stresses that the company thrives on its brand image which was developed after lengthy and careful and analysis. It emphasizes greatly on its looks which was also developed after long and hard thoughts about what they aimed to stand for and what exactly keeps them going. The merging of the two brands resulted in rapid growth for the company. This was complimented with some of the tempting new packaging which featured their mysterious new characters The Gü Decadents and also a manifesto for having a more indulgent life.
The project considers development of the SMART objectives crucial and the foremost priority for the company as it helps to present the objectives in a well defined manner. SMART objectives are presented as the set of objectives which are specific, measurable, agreed upon, realistic and time/cost limited. Smart objectives help in the removal of all kinds of conflicts between the client and the internal stakeholders regarding the project. Gu Puds must ensure that all stakeholders of the company agree upon the projected objectives. This would especially applicable for the workers who are associated with the production unit of the company. Since the company seeks to enhance its sales by 10%, this would have to be agreed upon by the producers of the products who would be directly accountable for the increased production of the product. The increased sales must have adequate resources for complementing the strategy. ...
Download paper


This essay talks that Gu Puds is one of the top chocolate manufacturers based in London. It was launched in the year 2003 with three major products. Immediately it emerged as a tremendous success and was soon joined by its fruity sibling, Fru which was established two years later. …
Author : boylelaurel

Related Essays

The UK yoghurt market (marketing plan)
Yoghurt is used to supplement the main diet. Various developments have been registered in the production and marketing of this product in different markets across the globe. Different production companies have developed different brands of the product leading to an increased competition in the market. Besides, other related milk products give stiff competition to yoghurt in the market. The company that is to succeed in the market has to be sensitive and able to respond to the changing market trends. It has to develop a product brand that meets the changing needs of the clients. The...
13 pages (3263 words) Essay
Marketing plan for homecare organization Carewatch UK
The intention of this study is Carewatch UK. The company is a world leader in providing homecare services to elderly, or medically unfit people, it also provides a substitute to nursing and residential care and, and is the leading homecare service providers in UK. The company today offers practical, personal and complex care to more than 23,000 clients that also include people with behavioral problems, mental issues, and learning disabilities. The company provides personalized services based on individual needs of the client that deals mainly in personal care, home care and medical care. It...
10 pages (2510 words) Term Paper
Marketing Communications
The project makes a study of the external environment. The external environment looks favourable, especially because the world has been gradually moving out of the recession. The most favourable situation is the rapid technological advancement across countries. The use of internet has increased drastically over the years and thus has become the most popular medium of communication by most organisations. Also, there have been an increasing number of teenagers using the internet which makes the internet the most effective medium of marketing communication for brand development (Neuez, 2003,...
11 pages (2761 words) Assignment
Marketing Plan for Company G
This discussion stresses that consumers with comparatively higher income level are likely to purchase electronic appliances as they want to make their life more convenient, and they are ready to part with their money for that. Individual with higher income level are inclined towards trying new commodities and thus would be a prime source of company’s initial revenue from the newly launched product line. In addition to the income level, geography is another important factor. The company should focus its marketing activities in mostly the urban areas as compared to the rural. There are several...
10 pages (2510 words) Research Paper
Global marketing plan report
the retail industry of UK market. The company wants to enter in the market of Saudi Arabia. In this context, the market of Saudi Arabia will be analysed with respect to different parameters. The analysis of the market will help to bring out the potential and threats of the market for the international business operations. This report will assist to provide details about marketing opportunities and potentials for the global business environment. Background of Argos Ltd Argos Ltd is the UK based retail firm that operates as a multi-channel retailer recognised for delivering value, choice and...
11 pages (2761 words) Assignment
International Marketing Plan
Thus an ice-cream brand for high-income consumers seems apparently senseless. The other two variables left would be benefits sought and age group. The target market for this ice-cream is adults above 30 who have children. This means this market indirectly targets the bulk of the population as the thirty year olds are likely to pass on the ice-cream to their children and to adults in the house The kind of marketing segmentation strategy that will be used would be undifferentiated market segmentation strategy. Undifferentiated marketing strategy is one in which the company ignores all the...
3 pages (753 words) Research Paper
Marketing communication plan of MyBody
….13 Bibliography …15 Executive Summary Introduction MyBody is a growing force in high street premium beauty retail. With a network of 40 stores and growth plans over the next 18 months for a future of 20 more stores, this young and dynamic company is beginning to make its presence known. The purpose of this report is to provide a marketing communication plan for MyBody to show how it will continue to be sustainable in the future.
10 pages (2510 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!