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Mobile Service Providers: What Is Important for You? - Research Paper Example

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Ph.D.
Research Paper
Marketing
Pages 25 (6275 words)

Summary

Mobile Service Providers: What is Important for You? Determinants of mobile phone service provider selection by international students in Australia By Submitted to (May 2011) Contents List of Figures 5 List of Tables 6 Photo Credit 6 Chapter 4: Finding, Analysis and Discussion 1 4.1 Findings 1 4.1.1 Major findings 1 4.1.2 The other findings 2 4.2 Analysis 5 4.2.1 Demographics 9 4.2.2 Consumer behaviour survey 10 4.2.3 Consumer attitude survey 18 4.2.4 Statistical analysis of research objectives 34 4.3 Discussion 39 References 1 Appendix 1 2 Questionnaire 2 Appendix 2 6 Regression Statistics 6 Appendix 3 8 Covariance of Attitude Factors 8 List of Figures Figure 1: Variables captured by the sur…

Extract of sample
Mobile Service Providers: What Is Important for You?

attitude survey 24 Figure 11: GPA scorecard of attitude survey of international students studying in Australia 27 Figure 12: Correlation between various determinants of consumer attitudes 33 Figure 13: Price as a determinant of choosing mobile phone service providers for international students studying in Australia 36 Figure 14: Convenience as a determinant 37 Figure 15: Service quality as a determinant 38 List of Tables Table 1: Variables for consumer attitude survey 6 Table 2: Matrix of respondents' choice on means of communication 14 Table 3: Descriptive statistics of data pertaining to ...
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