Mobile Service Providers: What Is Important for You?

Mobile Service Providers: What Is Important for You? Research Paper example
Ph.D.
Research Paper
Marketing
Pages 25 (6275 words)
Download 0
Mobile Service Providers: What is Important for You? Determinants of mobile phone service provider selection by international students in Australia By Submitted to (May 2011) Contents List of Figures 5 List of Tables 6 Photo Credit 6 Chapter 4: Finding, Analysis and Discussion 1 4.1 Findings 1 4.1.1 Major findings 1 4.1.2 The other findings 2 4.2 Analysis 5 4.2.1 Demographics 9 4.2.2 Consumer behaviour survey 10 4.2.3 Consumer attitude survey 18 4.2.4 Statistical analysis of research objectives 34 4.3 Discussion 39 References 1 Appendix 1 2 Questionnaire 2 Appendix 2 6 Regression Statistics 6 Appendix 3 8 Covariance of Attitude Factors 8 List of Figures Figure 1: Variables captured by the sur…

Introduction

attitude survey 24 Figure 11: GPA scorecard of attitude survey of international students studying in Australia 27 Figure 12: Correlation between various determinants of consumer attitudes 33 Figure 13: Price as a determinant of choosing mobile phone service providers for international students studying in Australia 36 Figure 14: Convenience as a determinant 37 Figure 15: Service quality as a determinant 38 List of Tables Table 1: Variables for consumer attitude survey 6 Table 2: Matrix of respondents' choice on means of communication 14 Table 3: Descriptive statistics of data pertaining to ...
Download paper
Not exactly what you need?

Related papers

Service Industry in Context - T-Mobile
As of the recent times, the company has generated revenue of around 14.8 billion by the process of handling its operations with an employee strength of over 34,500 employees (Deutsche Telecom, 2012, p. 18). The company’s planning and strategy based operations are initiated from the US based headquarters which is located in the Bellevue area in Washington. Talking in terms of customer statistics,…
service marketing
Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Case Encounter 1: Travel & Tourism Industry 4 Case Encounter 2: Telecommunications Ltd 7 Case Encounter 3: Movie Rental 9 Case Encounter 4: Online Book Ordering 11 Case Encounter 5: Airline Ticket Booking 12 Conclusion 14 Journal Template 15 Introduction Services are intangible products offered to customers and are usually a…
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
One of the key players is Vodafone, which has embraced innovative marketing strategies with the objective of increasing its market share. Another key mobile service provider is Orange, which still depends highly on traditional forms of advertising to maintain the market leadership. This paper compares some of the marketing strategies that the two companies have been using. The company further…
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
. 4. Critical analysis and discussion. 5. Conclusion and recommendations. References EXECUTIVE SUMMARY Vodafone and T-Mobile are two very large multinational telecommunications companies that utilise a variety of consistent and cohesive messages as part of IMC strategy which differentiate their brands and provide consumers with a sense of self-expansion. Rather than focusing on price and product,…
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Two major players, Vodafone and Virgin mobile have been selected for competitive strategy analysis. The major marketing strategy followed by Virgin mobile is cross-selling of mobile services to the existing base of customers. Vodafone, on the other hand, is engaged in luring new customers through various innovative campaigns, strategies and initiatives, apart from maintaining its current base of…
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
4.1 Vodafone………………………………………………………………………… 4.2 “3”………………………………………………………………………………… 4.3 Discussion………………………………………………………………………… 5.0 Conclusion and recommendations……………………………………………………….…
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
In order to increase its profitability, Vodafone entered into the Indian market, where it initiated the ‘pug’ campaign and thereafter, the ‘zoozoo’ campaign. While Vodafone has embraced creative and viral advertising, O2 has focused on maintaining long-term relationships with the customers. To improve its popularity and brand awareness, O2 should too consider embracing creative…