Kudler Fine Foods. Factors For Marketing Communication Plan.

Ph.D.
Essay
Marketing
Pages 2 (502 words)
Download 0
Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line.The company has to decide which marketing channels are going to be used to get the message out…

Introduction

The company has to decide which marketing channels are going to be used to get the message out. The firm is starting its penetration of the Canadian marketplace. Getting a big impact would a good way of starting a marketing communication campaign. Even though it is the most expensive channel I recommend the company use a local Canadian television station to send their message to the customers. The firm has to create a 15 second commercial. The commercial would be aired for a span of two to four weeks. The duration of the marketing ad depends on the negotiated price with the television station. The marketing message to let the Canadian people know about the company emphasizing the Too Fresh to Go brand. In the air commercial at the bottom of the ad the address of corporate website will be shown. The internet will be the primary tool the company will utilize to develop a communication plan. The website will have of information about the products, its nutritional content, and places where customers can go to buy the products. It will also serve the purpose of connecting with the customers in order to obtain valuable feedback that can be used to make product improvements. Advertising and promotional programs The firm will use the initial television ad as a way to get the word out about the existence of the company. ...
Download paper
Not exactly what you need?

Related papers

Kudler Fine Foods “Too Fresh to Go” Product Launch
Kudler Fine Foods is an establishment that offers a variety of fresh food products. The grocer is a specialty food store that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. The company offers a variety of food products which are used in the context of gourmet cooking. There is a need for the company…
Marketing Research on Kudler Fine Foods
The company offers extensive selection of food ingredients and freshest products at affordable prices. Kathy’s concept rapidly became a success as she could effectively combine convenience and affordability with the product and services (Kudler Fine Foods). In addition to the in-store events, Kathy wishes to enter catering service field as part of business expansion. Mrs. Kudler has plans to add…
Marketing Communication Plan
Viejas Outlet Center is one of the America’s earliest outlet centers situated directly opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which attract a number of people towards the outlet. Some of the most attractiv features of Viejas Outlet Center include open-air stage arenas, a number of stores, various on-site leisure…
Marketing Research Paper on Kudler Fine Foods Virtual Organization
It was during her trips after a corporate life that she took the risk of developing the first Kudler Fine Foods following discovery of an opportunity that she could exploit. This opportunity was sired following a discover that she could not get all her cooking ingredients in one store and this decided to open a gourmet store that would meet the niche needs of the consumers. This therefore…
Kudler Fine Foods
This provides opportunity for the company to concentrate on the segments and provide the products and services which were not adequately provided. Marketing research will also give the company a vision to identify the groups in need of their products and services. These demographic groups can be recognized by age, gender and locations, which will have made it easy for the serving company to…
Marketing Communication Plan
Introduction 1.1 Background of People Tree People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade, which implies creating innovative…
Kudler Fine Foods
Marketing Research is required to provide sound information in today’s competitive marketing environment. These decisions are not based on intuition, pure judgment or gut feeling. An incorrect management decision may be made if sound information is not available. It is important for Kudler Fine Foods to work on the new trends of the market through having proper knowledge of the market. In the…