Kudler Fine Foods. Factors For Marketing Communication Plan. - Essay Example


Extract of sample
Kudler Fine Foods. Factors For Marketing Communication Plan.

The company has to decide which marketing channels are going to be used to get the message out. The firm is starting its penetration of the Canadian marketplace. Getting a big impact would a good way of starting a marketing communication campaign. Even though it is the most expensive channel I recommend the company use a local Canadian television station to send their message to the customers. The firm has to create a 15 second commercial. The commercial would be aired for a span of two to four weeks. The duration of the marketing ad depends on the negotiated price with the television station. The marketing message to let the Canadian people know about the company emphasizing the Too Fresh to Go brand. In the air commercial at the bottom of the ad the address of corporate website will be shown. The internet will be the primary tool the company will utilize to develop a communication plan. The website will have of information about the products, its nutritional content, and places where customers can go to buy the products. It will also serve the purpose of connecting with the customers in order to obtain valuable feedback that can be used to make product improvements. Advertising and promotional programs The firm will use the initial television ad as a way to get the word out about the existence of the company. ...Show more


Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line.The company has to decide which marketing channels are going to be used to get the message out…
Author : walton38
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Kudler Fine Foods. Factors For Marketing Communication Plan."
with a personal 20% discount.
Grab the best paper

Related Essays

Kudler Fine Foods Too Fresh to Go Product Launch
The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.
9 pages (2250 words) Essay
Marketing Research on Kudler Fine Foods
This paper will critically analyze the significance of marketing research with regard to Kudler Fine Food’s marketing strategies and policies. It will also identify the firm’s other crucial areas where additional market research is required. Kudler Fine Food Virtual Organization The Kudler Fine Foods or generally Kudler is a gourmet food market which was founded by Kathy Kudler.
3 pages (750 words) Essay
Research methods in Psychology essay What is meant by a double-blind, randomized controlled trial? Explain why such trials are
The insight that is given by double blind studies has been particularly challenging for alternative medicine since these root from tradition and anecdote. They might seem to be good sources of information however this is a statement contradicted by double blind studies.
8 pages (2000 words) Essay
Marketing Communication Plan
SWOT Analysis 2 4. Target Audience 3 5. Goals and Objectives 3 6. Marketing Communication Plan & Tactics 4 Appendices (Available Budget Distribution) I References II Marketing Communication Plan 1. Introduction Before going to develop a marketing communication plan for Viejas Outlet Center, let us get a better understanding of what Viejas Outlet Center actually is.
5 pages (1250 words) Essay
"Retailing Lessons from Loyalty Programs Around the Globe"
The CVS, in the United States, is known as the largest loyalty- card program today, having been created in 2001. Through the development of loyalty program, CVS has the ability to identify the behavior of their customers when buying, and this enables them to create and develop marketing techniques (Eder 2005).
3 pages (750 words) Research Paper
Marketing Research Paper on Kudler Fine Foods Virtual Organization
These plans are later implemented into strategies and tactics and determine the ability of any organization to maintain a competitive edge in the global market. From the history that outlines the foundation of Kudler Fine Foods, the founder developed the first organization following need for change in the organization she worked for.
4 pages (1000 words) Research Paper
Kudler Fine Foods
This means that marketing research helps the company in making managerial decisions. Marking research goes beyond the competition in the market with other competitors because it helps the company understand areas where customers are not served well, and specifically, which market segments are left out (Pride and Ferrell 2012).
4 pages (1000 words) Research Paper
Kudler Fine Foods
It has set up three business locations with further prospects of expansion. Efficient marketing strategies lead to escalated profit margins (Acme Articles). Marketing Research helps assessing the information needs and therefore provides management with accurate, valid, current, actionable, and relevant information.
3 pages (750 words) Research Paper
Samsung case-study?( You will find all the instructuons attached,please follow)
connection between the product and its end consumer and often, the consumers see the brand as an extension of themselves or a reflection of their lifestyles. For example, someone who always wears a Rolex may see the brand “Rolex” as an extension of his own persona and his
6 pages (1500 words) Essay
In-N-Out Burger
675). As such, the products offered were identified to be in their simplest traditional menu: burgers, fries, and milkshakes – but made from the freshest
4 pages (1000 words) Coursework
Negative Shopping experience assignment
The primary causes of the bad shopping experiences result from poor pricing of commodities, the labeling of goods on the shelves might be wrong and on reaching the counter, an entirely different amount is indicated for
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email