After an initial humble beginning with a small start up capital the company grew by leaps and bounds to presently emerge as one of the leading brands of the world with financial strengths that matches the likes of industry players like Apple and Microsoft. The company’s stocks are listed on the bourses of the NASDAQ. Google has a diversified product portfolio that ranges from search engines to software applications, browsers and mails. The main reason for the success of the organization has been attributed to the highly innovative approach of the organization as well as the strategy of the company to keep its products as simple and highly efficient. In addition to this certain other strengths of the organization also includes a unique algorithm for its search engine operations that provides quick and accurate response to web users without any hassles (Google, n.d.). Diversification Strategy of Google Google has a wide array of product offering that range from web browsers to social networking sites and video sharing. The company has diversified into many segments in an attempt to leverage the benefits of the opportunities of the different product segments. The company began its operations with the search engine division. It diversified into the online video sharing and viewing segment by acquiring You Tube which was acquired by the company in 2006 for a whopping 1.8 billion US dollars. The company got a good response as it became the most popular video sharing site across the world with about 150 minutes of video added every hour. However the diversification strategy of Google of entering into this segment has been questioned by many researchers as they feel that the segment only increases the number of uses and adds to the popularity. However the fact that the segment generates only 240 million dollars as revenue towards an expenditure of about 500 million to 1 billion dollars raises serious question over the sustainability of this segment in the long run. This is mostly because of the fact that every video is free for viewing and there are very few advertisements on the site (Grant, 2009, p.827). The company went further ahead in its diversification plans and announced the launch of its new browser named ‘Chrome’. This browser was launched in 2008 and was increasingly seen as an attempt by Google to throw a competition to its main rival Microsoft which launched the internet web browser ‘internet explorer 8’. The company stated that this product would have the aspect of simplicity and would ensure a complete blend of innovation with simplicity. The company claims that this browser would allow faster access to information and would have better security features and would be compatible with the latest web platforms. Experts however state that the main reason behind this diversification strategy of Google was that the new version of the internet explorer launched by Microsoft had certain protective elements that would delete the cookies which in turn would not allow Google to track down the browsing habits of the users. This was a vital issue for Google as its entire advertising and search engine business model was based on the aspect of tracking users browsing habits. Google believed that the simple nature of the product and its appeal and brand image among the target audience would largely help in giving Microsoft a run for its money. Google also announced that it would launch an operating system that according to experts was a
Cite this document
(“Company Analysis - Google Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/35349-google
(Company Analysis - Google Essay Example | Topics and Well Written Essays - 1500 Words)
“Company Analysis - Google Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/marketing/35349-google.
Cited: 0 times
Company Analysis Table of Contents Company Analysis 1 Table of Contents 2 Introduction 3 Diversification Strategy of Google 3 Strategic Evaluation of Google 6 Conclusion 7 References 7 Introduction One of the most prominent names in the present day civilisation is ‘Google’…
In that working environment only, a common and feasible organizational culture can be created, which will effectively motivate the employees and will enable the employees to establish a psychological contract. Thus, all these organizational behavior issues are interrelated, and so if a common and effective organizational culture is implemented and works out well, the other two concepts will also work out effectively.
They focus on the work environment of the Google employees which may have a negative impact on the business in its entirety. The essay highlights the risks that the business faces due to the lack of structure in the management system. Organizational Culture is the shared beliefs, assumptions and values of the employees within the organization.
The main problem is to show why the Google search engine is so popular among the people. The efficiency and relevant retrieval of web pages are those features of Google search engine that make Google Inc. an attractive and top slot choice for every internet user. Google focuses more on consumer benefits as compared to other search engines, such as, MSN, Yahoo, or Bing.
Google is one of the world’s most popular search engines. In 1996, it was founded by Sergey Brin and Larry Page who wanted to revolutionize internet by streamlining world’s information and by making it universally accessible. Initially started as BackRub, the duo was able to secure $100,000 from Angel Investment and shifted their operation to friend’s garage from university’s dorm.
According to Morrow, “2004 marked the time that the company went public.” The core founders of the organization were Larry Page and Sergey Brin (Morrow, 2013). They had their foremost encounter during an academic tour. The founders formulated the organization through their professional expertise.
1). Google, through its mission statement, has a core mission of ensuring that the entire world has an easy and fast way of accessing data in the internet. They continually make data searchable from websites using the computers, phones and other gadgets. Google has marketing strategies that incorporates personality, non- profit, large and small business enterprises and have helped in the market share that the corporation controls.
As a business, Google itself owes its existence to the technological era, specifically, the incredible advancements in computing power and the World Wide Web. Google Inc. has become the leader in internet search engine services and advertising. The incredible success of their search engine with its customer base of individuals and advertisers.