StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Company Analysis - Google

Only on StudentShare
Company Analysis - Google Essay example
College
Essay
Marketing
Pages 6 (1506 words)
Company Analysis Table of Contents Company Analysis 1 Table of Contents 2 Introduction 3 Diversification Strategy of Google 3 Strategic Evaluation of Google 6 Conclusion 7 References 7 Introduction One of the most prominent names in the present day civilisation is ‘Google’…

Extract of sample

After an initial humble beginning with a small start up capital the company grew by leaps and bounds to presently emerge as one of the leading brands of the world with financial strengths that matches the likes of industry players like Apple and Microsoft. The company’s stocks are listed on the bourses of the NASDAQ. Google has a diversified product portfolio that ranges from search engines to software applications, browsers and mails. The main reason for the success of the organization has been attributed to the highly innovative approach of the organization as well as the strategy of the company to keep its products as simple and highly efficient. In addition to this certain other strengths of the organization also includes a unique algorithm for its search engine operations that provides quick and accurate response to web users without any hassles (Google, n.d.). Diversification Strategy of Google Google has a wide array of product offering that range from web browsers to social networking sites and video sharing. The company has diversified into many segments in an attempt to leverage the benefits of the opportunities of the different product segments. The company began its operations with the search engine division. It diversified into the online video sharing and viewing segment by acquiring You Tube which was acquired by the company in 2006 for a whopping 1.8 billion US dollars. ...
Download paper
Not exactly what you need?

Related papers

Google
Since its formation, the primary goal of the company has been to put information across the globe in an order and make them available to the population of the world at large. With its mission, the company has been highly successfully providing the world with several products and services including web products (Google, n.d.). The current research focuses on the growth and development of the Google…
7 pages (1757 words)
Critiquing Google as a Brand
Market relevance: Google is criticized in regard to its relevance in the market. Since its inception the company and its brands and products have been dominating the market. Gerald Reischl showed several significant facts and aspects and argued that the company has developed tremendous power by presenting many additional services which are beyond the general functionalities of original search…
Company Analysis Essay
It is more important to carry out an analysis based on the strength, weakness, opportunities and threats that FreeTitleQuote.com will face as it intends to assist customers to access information on title insurance they purchase for their real estate property through iPhone/Android app. The most important function of running the internet based Company, FreeTitleQuote.com is to ensure that there is…
3 pages (753 words)
Google
This paper describes the Google search engine and tells more about Google Inc. The company started from nearly 2 million websites in its database in 1998, which grew up to a trillion websites just after twelve years showing the speed of the growth of this search engine. No other search engine has shown such a rapid increase in its website database as yet which is one of the many signs for Google…
4 pages (1004 words)
Google company
The company has attachments to education and libraries as part of their company culture as stated in Guyette, (2007, p. 2). This is a marketing approach implemented to improve the market share. Most of the students are loyal customers of Google and help improve their brand name all over the world. Other contributors to the market share are partnerships and a wide range of advertising done using Ad…
11 pages (2761 words)
Google Adwords
A person can search for keywords using a word or a phrase, a website or a category. As an example suppose we are making an ad campaign for mobiles , then the word mobile sales can be used as an input in the word or phrase column to get information about possible keywords ; the website column can be used to get suggested keywords by entering our own website in the column or the website of a…
4 pages (1004 words)
report about google analysis and PESTLE
So a PESTEL analysis has been undertaken here to show how macro factors affect a search engine like Google. These include political, social, economic, technological, environmental and legal concerns and all these help in shaping the organization its internal strategies and conform to them. Google, Inc Google Inc, the giant in internet browsing, has been founded in the year 1998. Larry Page and…
6 pages (1506 words)