Company Analysis - Google

Company Analysis - Google Essay example
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Marketing
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Company Analysis Table of Contents Company Analysis 1 Table of Contents 2 Introduction 3 Diversification Strategy of Google 3 Strategic Evaluation of Google 6 Conclusion 7 References 7 Introduction One of the most prominent names in the present day civilisation is ‘Google’…

Introduction

After an initial humble beginning with a small start up capital the company grew by leaps and bounds to presently emerge as one of the leading brands of the world with financial strengths that matches the likes of industry players like Apple and Microsoft. The company’s stocks are listed on the bourses of the NASDAQ. Google has a diversified product portfolio that ranges from search engines to software applications, browsers and mails. The main reason for the success of the organization has been attributed to the highly innovative approach of the organization as well as the strategy of the company to keep its products as simple and highly efficient. In addition to this certain other strengths of the organization also includes a unique algorithm for its search engine operations that provides quick and accurate response to web users without any hassles (Google, n.d.). Diversification Strategy of Google Google has a wide array of product offering that range from web browsers to social networking sites and video sharing. The company has diversified into many segments in an attempt to leverage the benefits of the opportunities of the different product segments. The company began its operations with the search engine division. It diversified into the online video sharing and viewing segment by acquiring You Tube which was acquired by the company in 2006 for a whopping 1.8 billion US dollars. ...
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