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Sustainable Marketing - Essay Example

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Sustainable Marketing

In order to successfully deliver a competitive market, most of the companies do pass their products through the environmental effect that their products might be having; once it is clear in a particular area if sustainable marketing is effective in the overall goal of the company as whole. (Binswanger, H. 1994) This will lead to the overall improvement in the achievement of all the set objective, visions, missions and goals of a particular business despite the existing challenges in the market. Critical analysis of sustainability marketing; The main objective of sustainable marketing is not to influence consumers into a buying green; instead it practically presents clear information that the product life cycle has greatly impacted the Business environment and leaves the decision with the customer to make the final choice. This is because marketing is about creating consumer but not forcing or luring them to make consumption choices. An advantage received by implementing a sustainable marketing technique is that; it helps the company to reduce the company’s carbon footprint, crating and developing an effective sustainability as well as convincing more people about the general company intension in serving the customers by having minimum environmental burden as much as possible. There are five main key elements of a sustainable market which are follows; Delivers marketing activities which create an ongoing growth; Since most Businesses have limited capital resources, human labor and finances, then there is need to focus on only top performing market activities by using an aggressive market growth strategy so as to achieve a bigger market growth and also by adopting a powerful growth strategy for a new or an emerging market. Influence other businesses also to adopt sustainable marketing practice; Suitable marketing can effectively help the Business owner to create a bigger impact by influencing employees to adopt such a sustainable market business practice (Iwata, O. (1997). For example a new climate change initiative can help others comprehend how they can easily make a positive difference in the flight against any climatic changes. Easy to embed the sustainable Business practice into the business strategy; Measurable goals should be set by listing the key activities to be undertaken so as to competently achieve these set goals by making sure that all the senior personnel’s are responsible for effective goal achievement. (Fuller.1999). Some of these sustainable business practices are, sustainable budget which helps in ensuring financial sustainability and creation of strong relationship between the customers, staff other businesses and the community as a whole (Anderson, A R. 1995). There is need to support and help sustainable business so as to see them grow; a very important aspect of sustainable marketing is promotion which helps in developing and implementing the market plan as well as brand strategies to facilitate business growth. Conclusion; Having discussed the concept of Suitable marketing, then is quite ...Show more

Summary

Name: University: Course: Tutor: Date: Introduction to sustainable marketing: Sustainable market is reoffered to, an additional market which doesn’t go beyond the firm bottom line goals and customers enchantment, In other terms, sustainable marketing is referred to as, an ecosystems comparability within its operating framework or green marketing or an eco-marketing, Therefore, according to the above definition, it is quite clear that; sustainable marketing aids in increasing the decision making boundaries of an entity so as to encompass the entire life cycle of products, both beyond and after the product is manufactured…
Author : ephraim45
Sustainable Marketing essay example
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