Sustainable Marketing - Essay Example

Only on StudentShare

Extract of sample
Sustainable Marketing

In order to successfully deliver a competitive market, most of the companies do pass their products through the environmental effect that their products might be having; once it is clear in a particular area if sustainable marketing is effective in the overall goal of the company as whole. (Binswanger, H. 1994) This will lead to the overall improvement in the achievement of all the set objective, visions, missions and goals of a particular business despite the existing challenges in the market. Critical analysis of sustainability marketing; The main objective of sustainable marketing is not to influence consumers into a buying green; instead it practically presents clear information that the product life cycle has greatly impacted the Business environment and leaves the decision with the customer to make the final choice. This is because marketing is about creating consumer but not forcing or luring them to make consumption choices. ...Show more

Summary

Name: University: Course: Tutor: Date: Introduction to sustainable marketing: Sustainable market is reoffered to, an additional market which doesn’t go beyond the firm bottom line goals and customers enchantment, In other terms, sustainable marketing is referred to as, an ecosystems comparability within its operating framework or green marketing or an eco-marketing, Therefore, according to the above definition, it is quite clear that; sustainable marketing aids in increasing the decision making boundaries of an entity so as to encompass the entire life cycle of products, both beyond and after the product is manufactured…
Author : ephraim45
Save Your Time for More Important Things
Let us write or edit the essay on your topic
" Sustainable Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Sustainable Marketing Plan
The product produced by the company tends to gain high class market leadership working on the parameters of innovation, enhancement of the reliability factor in the goods produced thereby making the company accountable to the global consumer base and finally integrating and enhancing the cooperation of its value chain elements to drive both productivity and performance (Samsung, 2012).
12 pages (3000 words) Assignment
Sustainable marketing Report
Sustainable marketing takes into consideration the preservation of natural resources and cultural beliefs. This report highlights on the areas such as the principals and values of sustainable marketing, the rational of sustainable marketing and the challenges which are faced by the companies in 21st century.
12 pages (3000 words) Assignment
Sustainable marketing plan for Emirates Airline
As stated from the very beginning of operations, ‘quality, not quantity,’ (Emirates Global, 2012) has always been its motto in providing exceptional service, whether it be on how to purchase tickets to flying on board in spacious seating arrangements, friendly crews, entertainment and meals served.
12 pages (3000 words) Essay
Sustainable marketing plan
Brief description of organization Oman Air is a prominent and recognized Muscat-based national airline and flagship enterprise of Sultanate of Oman’s Civil Aviation Sector. The airline commenced business operations in the year 1993 and has accorded rapid growth and expansion since the establishment.
12 pages (3000 words) Essay
Corporate Social Responsibility And Sustainable Marketing
These people together with their employees helped the company to develop from only a distributor of footwear pertaining to the United States market to transforming its image as a world leader in the marketing of footwear, and other sports merchandise like apparel and equipments.
8 pages (2000 words) Coursework
SUSTAINABLE MARKETING- critical analyze an organization
It is part of the Emirates group that is wholly owned by the state of Dubai (Graham, Papatheodorou, and Forsyth, 2008). The triple bottom line (3BL) was coined by John Elkington in 1994. It has three tenets that are: people, planet and profit. These three tenets are further driven by seven sustainability revolutions, namely, markets, values, transparency, life-cycle technology, partnerships, time and corporate governance (Henriques and Richardson, 2004).
8 pages (2000 words) Essay
Independent Study: Marketing strategies of low cost airline in Japan - Skymark Airline
Skymark Airline faces significant obstacles and hurdles in areas such as partnerships, network and aircraft configuration. This paper seeks to discuss the marketing strategies of Skymark Airline. Skymark Airline expects to continue with its profitable run throughout its fiscal year.
8 pages (2000 words) Essay
Sustainable Marketing
By the integration of the social an ecological aspects, marketing can make some real valuable contribution towards sustainable development. Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future.
8 pages (2000 words) Essay
How religion has an impact on marketing.
He noted that ‘Nine tenths of sustenance is in commerce’. The Islamic religion is the fastest growing in the world with about 21.01 percent of the global population. Despite the distance among the
7 pages (1750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT