StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Sustainable Marketing - Essay Example

Nobody downloaded yet
In order to successfully deliver a competitive market, most of the companies do pass their products through the environmental effect that their products might be having; once it is clear in a particular area if sustainable marketing is effective in the overall goal of the company as whole. (Binswanger, H. 1994) This will lead to the overall improvement in the achievement of all the set objective, visions, missions and goals of a particular business despite the existing challenges in the market. Critical analysis of sustainability marketing; The main objective of sustainable marketing is not to influence consumers into a buying green; instead it practically presents clear information that the product life cycle has greatly impacted the Business environment and leaves the decision with the customer to make the final choice. This is because marketing is about creating consumer but not forcing or luring them to make consumption choices. An advantage received by implementing a sustainable marketing technique is that; it helps the company to reduce the company’s carbon footprint, crating and developing an effective sustainability as well as convincing more people about the general company intension in serving the customers by having minimum environmental burden as much as possible. There are five main key elements of a sustainable market which are follows; Delivers marketing activities which create an ongoing growth; Since most Businesses have limited capital resources, human labor and finances, then there is need to focus on only top performing market activities by using an aggressive market growth strategy so as to achieve a bigger market growth and also by adopting a powerful growth strategy for a new or an emerging market. Influence other businesses also to adopt sustainable marketing practice; Suitable marketing can effectively help the Business owner to create a bigger impact by influencing employees to adopt such a sustainable market business practice (Iwata, O. (1997). For example a new climate change initiative can help others comprehend how they can easily make a positive difference in the flight against any climatic changes. Easy to embed the sustainable Business practice into the business strategy; Measurable goals should be set by listing the key activities to be undertaken so as to competently achieve these set goals by making sure that all the senior personnel’s are responsible for effective goal achievement. (Fuller.1999). Some of these sustainable business practices are, sustainable budget which helps in ensuring financial sustainability and creation of strong relationship between the customers, staff other businesses and the community as a whole (Anderson, A R. 1995). There is need to support and help sustainable business so as to see them grow; a very important aspect of sustainable marketing is promotion which helps in developing and implementing the market plan as well as brand strategies to facilitate business growth. Conclusion; Having discussed the concept of Suitable marketing, then is quite ...Show more
Cite this document
  • APA
  • MLA
(“Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 Words)
“Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times


Name: University: Course: Tutor: Date: Introduction to sustainable marketing: Sustainable market is reoffered to, an additional market which doesn’t go beyond the firm bottom line goals and customers enchantment, In other terms, sustainable marketing is referred to as, an ecosystems comparability within its operating framework or green marketing or an eco-marketing, Therefore, according to the above definition, it is quite clear that; sustainable marketing aids in increasing the decision making boundaries of an entity so as to encompass the entire life cycle of products, both beyond and after the product is manufactured…
Sustainable Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Sustainable Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Three Es of Sustainable Marketing
This article explores the subject of sustainable marketing under the following divisions: applications of sustainable marketing; a sustainable organization of Burgerville; improving social media as a sustainable marketing tool. Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value.
4 pages (1000 words) Essay
Sustainable marketing plan for Emirates Airline
As stated from the very beginning of operations, ‘quality, not quantity,’ (Emirates Global, 2012) has always been its motto in providing exceptional service, whether it be on how to purchase tickets to flying on board in spacious seating arrangements, friendly crews, entertainment and meals served.
12 pages (3000 words) Essay
Sustainable marketing plan
Brief description of organization Oman Air is a prominent and recognized Muscat-based national airline and flagship enterprise of Sultanate of Oman’s Civil Aviation Sector. The airline commenced business operations in the year 1993 and has accorded rapid growth and expansion since the establishment.
12 pages (3000 words) Essay
International marketing mix: sustainable operation management
Standardization has emerged being a key area of focus and this regards the various marketing mix elements. Therefore standardization main interest focuses on the communication as well as the product elements of the marketing mix. Marketing mix elements have received increasing attention and various studies have been conducted exploring the degree and extent of standardization on the marketing mix elements.
10 pages (2500 words) Essay
SUSTAINABLE MARKETING- critical analyze an organization
It is part of the Emirates group that is wholly owned by the state of Dubai (Graham, Papatheodorou, and Forsyth, 2008). The triple bottom line (3BL) was coined by John Elkington in 1994. It has three tenets that are: people, planet and profit. These three tenets are further driven by seven sustainability revolutions, namely, markets, values, transparency, life-cycle technology, partnerships, time and corporate governance (Henriques and Richardson, 2004).
8 pages (2000 words) Essay
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
This suggests that there is no an absolute guarantee of long-term sustainability for Apple. As such, it is recommended that Apple select a diversification strategy that is supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust that has been long-standing with customer markets and non-customer markets.
8 pages (2000 words) Essay
Sustainable Marketing
By the integration of the social an ecological aspects, marketing can make some real valuable contribution towards sustainable development. Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future.
8 pages (2000 words) Essay
Sustainable MARKETING campaign for Virginia Community Capital Inc
The main activities of the organization are focussed towards community development through their products and services in the field of investments in the housing sectors in the form of innovative housing loan products. The non-profit entity offers banking and investment solutions in various economic housing infrastructure and developmental projects.
12 pages (3000 words) Essay
Corporate Social Responsibilty and Sustainable Marketing
Milton Friedman forcefully argued that business has no social responsibilities other than to maximize profit. This is not a view that is shared by all, also most commentator acknowledge that "there are benefit to be gained by business by at least making some efforts toward corporate responsibility"2.
4 pages (1000 words) Essay
Marketing Management - Sustainable marketing campaign for Virginia Community Capital Inc
The organization looks forward to allocating loans, majorly housing loans to their clients. The ever non-profit institution aims to offer banking and investments reliefs and solutions in the
12 pages (3000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Sustainable Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us