Essay sample - Aer Lingus Products and Target Market Segments

Premium quality
Aer Lingus Products and Target Market Segments  Essay example
College
Essay
Marketing
Pages 10 (2510 words)
Download 1
This research paper describes about Aer Lingus products and its target market. This paper also analyzes the marketing mix (4 Ps); the organization is using to attract the chosen target market. It also analyzes effectiveness or ineffectiveness of the 4P mix that Aer Lingus is using and suggests if there are any changes in the marketing mix…

Introduction

Aer Lingus is one of the reputable fleet carrier companies in Ireland. With the low cost model and one way fares, Aer Lingus brand has become most talked about brand in fleet services. On October 22, 2006, Aer Lingus entered into a new phage of business as it realized nearly 400 million Euros through Irish and London Stock Exchange. Most of the Aer Lingus passenger revenue will be generated from its website www.aerlingue.com. As per the latest records, nearly 81 percent of total passenger revenue was generated from the website. The effective marketing strategies for products as well as services help company to achieve great heights. With the low cost air fleet charges, Aer Lingus has become a competitor for Ryan air.

Aer Lingus has celebrated its 75th birthday in May 2001. With 1,215 million revenues in 2010, Aer Lingus is planning to push forward with wide range of products and services in the market. 2009 was a difficult year for Aer Lingus as it witnessed nearly 93 million Euros loss. To turnaround the company, Aer Lingus has come up with several strategies such as better matching of capacity to demand, connectivity improvements with in the network as well as partner’s network and partnerships. ...
Download paper
Not exactly what you need?

Related papers

Situation Analysis, Target Market Identification Report
This makes them feel more masculine. This report undertakes a comprehensive study of marketing analysis of the luxury wrist watch line of products. It will provide an opportunity to study client’s psychographic needs. This is very vital information as it provides an opportunity for Swatch Group to develop a plan for satisfying customer’s unique needs. A comprehensive analysis report gives…
10 pages (2510 words)
Target Market Strategy
This piece of research paper presents a fictitious product, called E-walker, and examines how STP strategy would help the company enter the markets and thus to achieve marketing success. E-Walker to meet emerging needs of new generation Today’s market is dominated by large numbers of electronics and computerized or digitized products. Electronic shoes and slippers seem to be a very new idea to…
4 pages (1004 words)
profit implications of customer loyalty, market segments, market share and potential market for Sony
This essay entails the implications of profits to the market variables and specifically draws comparisons on Apple Company and Sony Company (Capon, & Hulbert, 2007:60). Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at…
Individual Target Market Paper
Basing on the consumers’ essence in the distribution of the producers or the suppliers, there is need to evaluate various aspects of the customers in the market. A company should uphold excellent delivery of its products or services to the consumers in the market. Nonetheless, effective marketing would only result after a comprehensive product or service identification. Therefore, this exercise…
5 pages (1255 words)
Target market and branding (Bayer Aspirin case)
Marketing plays a particularly significant role in managing a developing organization. It involves communicating the values of products or services to potential customers. Generally, marketing is the overall strategies as well as functions of promoting the products and services to the customers. In addition, marketing helps to manage customer relationships in a way that benefits the organization…
4 pages (1004 words)
Marketing Strategy of Aer Lingus
Conjoint impact of reduction of disposable income of consumers and entry of resource rich international airlines have pushed Aer Lingus to reposition as value carrier. Hence it can be said that, although the problem for Aer Lingus is strategic in nature but the brand can reposition itself with the help of integrated marketing communication strategy. However, let’s try to understand changing…
20 pages (5020 words)
Segmentation and Target Market Paper
It is the process of splitting customers in a market into different groups (McDonald and Dunbar, 2012). Industries can segment the target market according to either large or small consumer numbers, or their geographic location. A target market refers to a group of organizations or people, for which and industry develops and implements strategic plans so as to meet the group’s needs. The essay…
4 pages (1004 words)