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Aer Lingus Products and Target Market Segments - Essay Example
Author : jaymebayer
Pages 10 (2510 words)
This research paper describes about Aer Lingus products and its target market. This paper also analyzes the marketing mix (4 Ps); the organization is using to attract the chosen target market. It also analyzes effectiveness or ineffectiveness of the 4P mix that Aer Lingus is using and suggests if there are any changes in the marketing mix…
Aer Lingus is one of the reputable fleet carrier companies in Ireland. With the low cost model and one way fares, Aer Lingus brand has become most talked about brand in fleet services. On October 22, 2006, Aer Lingus entered into a new phage of business as it realized nearly 400 million Euros through Irish and London Stock Exchange. Most of the Aer Lingus passenger revenue will be generated from its website www.aerlingue.com. As per the latest records, nearly 81 percent of total passenger revenue was generated from the website. The effective marketing strategies for products as well as services help company to achieve great heights. With the low cost air fleet charges, Aer Lingus has become a competitor for Ryan air.
Aer Lingus has celebrated its 75th birthday in May 2001. With 1,215 million revenues in 2010, Aer Lingus is planning to push forward with wide range of products and services in the market. 2009 was a difficult year for Aer Lingus as it witnessed nearly 93 million Euros loss. To turnaround the company, Aer Lingus has come up with several strategies such as better matching of capacity to demand, connectivity improvements with in the network as well as partner’s network and partnerships. ...