Marketing Luxury Brands: The of True Religion Apparel, Inc. - Case Study Example


Extract of sample
Marketing Luxury Brands: The of True Religion Apparel, Inc.

True Religion Apparel, Inc., just like other luxury groups, targets its products at consumers on the apex of the rich scale. These self-chosen privileged consumers are essentially insensitive to price and prefer to use up their resources and time on items that are entirely lavishness instead of necessities. Due to these, prestige and luxury brands have dominated a firm and usually irrational customer loyalty.
True Religion Apparel, Inc. depends greatly on its capacity to market products/services to wealthy, trendy consumers. The luxury brand, since 2003, has highlighted wash, fit, styling, and perfection in their brand (Hoover 2008). However, just like any organization, the brand has its own strengths, weaknesses, opportunities, and threats. ...Show more


Luxury brands have usually been linked to the central competences of premium pricing, high quality, craftsmanship, creativity, innovation, and exclusivity, all of which are embodied by the True Religion brand. …
Author : leannaeffertz
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Marketing Luxury Brands: The Case of True Religion Apparel, Inc."
with a personal 20% discount.
Grab the best paper

Related Essays

Challenges of International Apparel Brands in Penetrating China
This paper sought to analyse the Chinese consumer behaviour related to the consumption of international brands. This paper further emphasises on the study of Chinese culture and its impact on the consumers’ preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country.
14 pages (3500 words) Essay
An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc.
The discussion seeks to answer the questions: How do Twitter users interact with Twitter advertising and how would they interact with other revenue strategies? How effective is the advertising strategy of Twitter at gaining revenue from users and providing value to advertisers? How does Twitter’s revenue strategy compare to the other potential social network revenue models that are available to it?
50 pages (12500 words) Dissertation
Marketing Plan of PepsiCo
According to the study conducted it is essential to look across the organization, and analyze the resources required to meet these choices and the procedure of marketing. The researcher recommends the company to adhere to its objectives strategies that will include considering the areas of the product development.
7 pages (1750 words) Essay
Nalysing the impact of Confucianism on customer behaviour and perception of western brands
Conclusion 16 Reference 18 Bibliography 21 1. Literature review 1.1. Introduction China has become one of the important parts in the global economy and no investor or business leader seems to ignore the influence of consumer in China. The preference and taste of Chinese consumers tends to sway demand and thus spend trajectory of the global consumer spending (CNBC, 2013).
16 pages (4000 words) Literature review
Real Choices at True Religion Jeans
Strategy can make or break the business. It’s in these strategies where the strengths and weaknesses of a company lie. All the business activities rest on this most important pillar. If a proper strategy is followed, it can lead to new opportunities and reduce the possible threats.
3 pages (750 words) Research Paper
Marketing - The Luxury Market
Whether fancy watches or a fancy mode of transport, the luxury segment creates a fan following that can easily be described as just plain absurd. It is difficult to fathom what convinces people to overspend to such an extent for products that easily have substitutes in the market that are not so heavy on the pocket.
8 pages (2000 words) Article
MKT302 Mod 2 Case: The Marketing Mix: Products and Brands
A definition of brands, positioning, products and relationships will be made. The assignment will also analyze two brand category examples and relate any relationship that may exist between them and the customers. It will also look at Professor Susan Fournier’s argument about the existence of a relationship between consumers and brands.
4 pages (1000 words) Coursework
Luxury Marketing-
The economy of UAE has proved to be resilient despite of the impact caused by the global economic downturn1. After the discovery of oil the country has undergone a rapid transformation from an impoverished region to a modern state with high living standard.
5 pages (1250 words) Essay
Marketing of luxury brand-VERSACE
lications 24 References 27 Appendices 30 Appendix A - Questions for Interview 30 Appendix B - Questionnaire 31 Introduction For majority of individuals, luxury products were previously considered difficult to access and an opportunity to use. Luxury used to indicate a product that is only accessible by a small fraction of individuals - it was a product or service that was in limited supply.
28 pages (7000 words) Dissertation
Kraft Tang Consumer Sales Promotions and Sales Promotions
The company has famous brands like Oreo, Kraft Cheese, Tang and Jell-O in their product portfolio that have become household names. In fact, the top selling seven brands of the company alone are responsible for USD 1 billion worth of revenue (IBM
6 pages (1500 words) Research Paper
Using the ratios to analyse a company of their own choosing, as also report on the chosen companys recent business performance, strategic decisions and financing decisions.
The more popular among Apple’s products are the iPhone, iPad, Mac, iPod, Apple TV, the iOS and OS X operating systems, iCloud, digital content and applications via iTunes Store, App Store, iBookstore and Mac App Store. Apple’s products and
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email