Kudler Fine Foods is an establishment that offers a variety of fresh food products. The grocer is a specialty food store that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. The company offers a variety of food products which are used in the context of gourmet cooking. There is a need for the company to offer other types of food products which are more conducive to a customer who doesn’t have the time to cook the gourmet meal. By introducing a new line of prepared fresh meals, the customer can take home the meal to eat it for dinner that night or at another point during the week. Too Fresh to Go meals will encompass the spirit of Kudler Fine Foods while providing a healthy, time-saving alternative for current customers. Too Fresh to Go will be positioned in the front of the store for convenience and will include everything a customer needs for a meal, including the appropriate packaging should the dish need to be warmed up to serve. These meals will be balanced, low-fat, and of the highest quality. For instance, a freshly prepared chicken dish, complimented by a leaf lettuce salad and couscous is one of the offerings. These offering will range from various meat and fish dishes to vegetarian meals. This new product line can help the company achieve sales growth and profitability by leveraging the existing product base and customer target market. From a foreign perspective, Too Fresh to Go can attract customers into the store for a fresh alternative for to-go food. Kudler Fine Foods and the introduction of Too Fresh to Go is a natural extension of the gourmet grocery store’s current product offerings. Kudler will also add to a customer’s convenience factor as well as appeal to those customers who may be hesitant to shop at a gourmet store if he or she is not a gourmet cook. These meals will fill a niche in the market whereby more working families are looking for healthy alternatives throughout the week to feed their families and do not want to turn to fast food. Whereas there are a variety of food preparation companies and local delivery companies, the pricing of these products prices them out of the market for some families. By extended this product offering at the grocery store, Kudler already has their target audience that would benefit from this type of product. In addition, Kudler already offers wine tasting classes and this product offering goes hand-in-hand with the nature of excellent customer service Kudler provides. Product positioning From a positioning perspective, the launch of Too Fresh to Go will be placed in the front of the store to add convenience to shoppers who do not have the time, as one of the key concepts of Too Fresh to Go is for working families who simply do not have the time to cook a gourmet meal each night. This section will be small at first in both locations, domestic and foreign, and will feature samples and a customer service specialist to answer any questions, nutritional and otherwise. The packaging will be bright and vibrant, but most importantly, this packaging will be able to be placed in the
Marketing has become a critical success factor in the business world of the 21st century. Kudler Fine Foods has embarked in a project of a new product launch targeting the Canadian marketplace. For the firm to succeed it must prepare an effective marketing plan that use good balance of different advertising techniques. …
This lack of prior experience has hindered Kathy’s ability to delegate the proper responsibilities to her small management team effectively. Kathy has spent most of her time at the stores, selecting and ordering her products. She has also occasionally operated the cash register, and even stocked the shelves after the store closes and before it opens in the morning.
Factors for marketing communication plan.
Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.
This paper will critically analyze the significance of marketing research with regard to Kudler Fine Food’s marketing strategies and policies. It will also identify the firm’s other crucial areas where additional market research is required. Kudler Fine Food Virtual Organization The Kudler Fine Foods or generally Kudler is a gourmet food market which was founded by Kathy Kudler.
The Company now plans to improve its marketing strategy to increase the loyalty and profitability of customers, to increase revenues and decrease costs.
Marketing has been defined as an organizational function, which comprises a set of processes that focus upon producing,
Presently, it is now in a position to think on the next step in its business and prepare plans for the growth of the business considering its current status and its goal. There are three main possibilities,
An important aspect and thread that runs through all of them, however, is management culture. How successful a human resources department is is often a reflection of the management culture towards employees. In this overview all of these things will be discussed.
Kudler is located in three main locations, i.e. La Jolla, Del Mar, and Encinitas and the company is now also working towards expanding its business to newer locations as well. The main aim of the company presently is to expand its business and to work
The company has to decide which marketing channels are going to be used to get the message out. The firm is starting its penetration of the Canadian marketplace. Getting a big impact would a good way of starting a marketing communication campaign.