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Kudler Fine Foods “Too Fresh to Go” Product Launch - Essay Example
Pages 9 (2259 words)
Marketing has become a critical success factor in the business world of the 21st century. Kudler Fine Foods has embarked in a project of a new product launch targeting the Canadian marketplace. For the firm to succeed it must prepare an effective marketing plan that use good balance of different advertising techniques. …
Kudler Fine Foods is an establishment that offers a variety of fresh food products. The grocer is a specialty food store that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. The company offers a variety of food products which are used in the context of gourmet cooking. There is a need for the company to offer other types of food products which are more conducive to a customer who doesn’t have the time to cook the gourmet meal. By introducing a new line of prepared fresh meals, the customer can take home the meal to eat it for dinner that night or at another point during the week. Too Fresh to Go meals will encompass the spirit of Kudler Fine Foods while providing a healthy, time-saving alternative for current customers. Too Fresh to Go will be positioned in the front of the store for convenience and will include everything a customer needs for a meal, including the appropriate packaging should the dish need to be warmed up to serve. These meals will be balanced, low-fat, and of the highest quality. For instance, a freshly prepared chicken dish, complimented by a leaf lettuce salad and couscous is one of the offerings. These offering will range from various meat and fish dishes to vegetarian meals. This new product line can help the company achieve sales growth and profitability by leveraging the existing product base and customer target market. ...