Term Paper - Kudler Fine Foods

Term Paper - Kudler Fine Foods Essay example
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Running head: KUDLER FINE FOODS – “Too Fresh to Go” PRODUCT LAUNCH Kudler Fine Foods – “Too Fresh to Go” Product Launch Pamela Cook, Connie Johnson, Julie Edmunds Smith University of Phoenix Introduction Marketing has become a critical success factor in the business world of the 21st century.


The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day. Product description Kudler Fine Foods is an establishment that offers a variety of fresh food products. The grocer is a specialty food store that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. The company offers a variety of food products which are used in the context of gourmet cooking. There is a need for the company to offer other types of food products which are more conducive to a customer who doesn’t have the time to cook the gourmet meal. By introducing a new line of prepared fresh meals, the customer can take home the meal to eat it for dinner that night or at another point during the week. Too Fresh to Go meals will encompass the spirit of Kudler Fine Foods while providing a healthy, time-saving alternative for current customers. Too Fresh to Go will be positioned in the front of the store for convenience and will include everything a customer needs for a meal, including the appropriate packaging should the dish need to be warmed up to serve. ...
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