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Strategic Management Analysis
Pages 12 (3012 words)
Nike’s Strategic Management Name of the student Name of the course Name of the instructor Nike’s Strategic Management Introduction Nike Incorporation is considered as world leader in designing, developing and worldwide distribution and marketing of sports equipment, ranging from athletic footwear, athletic clothing lines, sports equipment and accessories.
In this paper, Nike strategic positioning and market environment is analyzed with the help of strategic tools in order to make the position of the company in sports equipment industry, understandable and clear. Marketing Environment Analysis PEST Analysis of Nike Political Nike’s main focus is on markets where the political environments are relatively stable and democracy flourishes. Nike’s main markets are considered to be USA, European Countries, developing countries of Asia, South Africa and few countries of North and South America. Usually, in these countries, the government has been elected through a general election. The economic conditions in these countries are relatively stable and favorable for businesses, despite of the economic slowdown experience in rest of the world. These political conditions provide a competitive advantage to Nike as it does not have to face the adverse effects of economic fluctuations and fluctuations in exchange rates (Cuizon 2009). The policies regarding the interest rates and other monitory responsibilities are made keeping in view the requirements of the businesses, therefore; it becomes easier for Nike to utilize the disposable income in a more productive way (Mishra 2010). ...
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