Business Analysis Report - Flight Centre

Business Analysis Report - Flight Centre Essay example
Ph.D.
Essay
Marketing
Pages 8 (2008 words)
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Business Analysis Report Table of Contents 1. Introduction 3 2. Organizational culture – the case of Flight Centre 3 2.1 Definition of organizational culture 3 2.2 Limitations of organizational culture theory 4 2.3 Culture in Flight Centre 5 3. Organizational structure in Flight Centre 6 3.1 Definitions and examples of common organizational structures 6 3.2 Advantages and disadvantages of organizational structures 7 3.3 Organizational structure in Flight Centre 7 4…

Introduction

Current paper focuses on the culture and structure of a well-known Australian company, the Flight Centre. The firm is based on a unique principle: the establishment of small operational centers is preferred instead of large departments; autonomous and flexible small units are used for developing the firm’s operations worldwide. At this point, the firm is strongly differentiated from its rivals – which are likely to use large operational units which can handle a high volume of work but which are characterized by lack of effective communication among their members. Despite its success until today, as explained in the case study, the firm needs to update its culture and structure in order to respond to the challenges of its external environment. The key elements of the firm’s culture and structure are critically evaluated in this paper using relevant literature; the choices available to the firm in terms of culture and structure are also presented, taking into consideration the conditions in the global market but also the firm’s existing resources and characteristics – meaning its current culture and structure. 2. ...
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