SWOT Analysis on the Internal and External Environments relevant to Allergan pertaining to their Botox Product

College
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Marketing
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Allergan has been into discovery of innovative products the like of Botox,and marketing them through prescription by doctors in the specialty markets for a long time.It boasts of a research & development wing involved in discovering and producing specialty segment products such as BOTOX® Cosmetic,which is a prescription medicine that is injected into face muscles for improving the look …

Introduction

Allergan has been into discovery of innovative products the like of Botox,and marketing them through prescription by doctors in the specialty markets for a long time. It boasts of a research & development wing involved in discovering and producing specialty segment products such as BOTOX® Cosmetic, which is a prescription medicine that is injected into face muscles for improving the look by reducing or fully eliminating frown lines between the eyebrows in people in the age group of 18 to 65 years temporarily. SWOT Analysis Internal – Strengths Botox not only removes frown lines but is equally effective in other many ailments such as in treating migraine headaches, chronic neck and back pain, sweating overly, and probably spastic disorders also. Allergan internal strengths are many. Its 8000 employees worldwide are its major strength. Allergan has reached to its current customers via its vast network of workforce. R& D investment in the making of the product i.e. Botox has been the internal strength of the company and the product both. Being a multispecialty healthcare company into discovering, developing and commercializing pharmaceuticals, biologics and medical devices, it is deeply rooted into manufacturing of specialty products such as Botox, which has brought it to the front runners’ line by capturing a niche market worldwide of its customers belonging to all walks of life. ...
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