Contemporary issues in marketing

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CONTEMPORARY ISSUES IN MARKETING by [your name goes here] Presented to [your Professor’s name goes here] [your class name goes here] [your university’s name] [due date of the paper] TABLE OF CONTENTS CONTENTS PAGE # 1. Introduction 1 2. Name of the Company 1 3.


Marketing means to promote a product or to make the people aware of the products of the company. Manufacturing companies launch effective marketing campaigns to create awareness among the public about the newly manufactured products and services. A marketing campaign not only includes defining marketing goals and objectives of a company but also includes development of effective strategies to achieve those goals. It is due to effective marketing plans that most of the companies get recognized all over the world in a very short span of time. Some of the benefits include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company. 2. Name of the Selected Company Apple is an American multinational company which manufactures different kinds of IT products, such as, personal computers, laptops, computer software, and mobile phones. The company was founded in 1976 by Steve Jobs and is known for the quality and reliability which it integrates in its products. In this paper, we will discuss some of the key contemporary marketing issues related to the company, which include marketing communication, marketing ethics, and customer service. 3. ...
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