Got a tricky question? Receive an answer from students like you! Try us!

Contemporary issues in marketing: Case of Apple Inc. - Essay Example

Masters
Essay
Marketing
Pages 10 (2510 words)
Download 1

Summary

The research firstly gives an understanding of what marketing actually is and what benefits effective marketing can provide to the companies. Then the paper discusses some key marketing issues related to a renowned multinational company Apple Inc…

Extract of sample
Contemporary issues in marketing: Case of Apple Inc.

The intention of this study is Apple Inc. as one of the famous global companies which use effective marketing strategies to promote its products. Apple Inc. develops its marketing communication strategy after analyzing the internal and external environments of the company. Apple Inc. also gives importance to ethical marketing practices and better customer service which help the company create awareness, increases product value, increases product charm, and achieve competitive advantage in the market. Implementing an effective marketing communication plan and taking steps to monitor the performance of the plan are very important for any manufacturing company. Marketing mix is one of the main tools used by the managers of Apple Inc. to monitor and control the working of the marketing communication plans. Marketing mix is one of the core components of a marketing communication plan. A marketing mix includes proper set of tools and guidelines which a company can use to market its products and services in the market. Managers make use of marketing mix to evaluate the success of the marketing plan of their products. The assessment or evaluation makes the managers know whether the marketing plan is appropriate for the product or it needs to be changed. McDaniel and Gates state, “The mix is the unique blend of product, price, promotion, and place (distribution) designed to reach a specific group of consumers.” Companies usually alter the mix components depending on the needs of the public and the market in which the product is placed. ...
Download paper
Not exactly what you need?

Related Essays

The Contemporary Issues in Marketing
There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing newer strategies and theories which may benefit the marketing of products, and ultimately help in improving human lives in the process. Such improvements and evolution of marketing concepts and…
16 pages (4016 words)
Contemporary issues in marketing
Several global companies have been designing marketing strategies since the wake of the 21st century technological development and the financial crisis in recent times, and some of them have actually survived the hard economic times. One of the companies that have had an outstanding market strategy in the 21st century is Toyota Motor Corporation. Toyota is one of the leading automakers in the world, with a wide range of vehicle models for its customers. The company’s sale in 2002 estimates around 6.17 million units worldwide. In addition, the company has more than 11 manufacturing affiliates…
10 pages (2510 words)
Contemporary issues in marketing-Apple Inc
The intention of this study is Apple Inc, previously known as Apple Computer, Inc., as a multinational corporation based in United States of America. It designs, manufactures as well as markets wide range of electronics and computer products or hardware as well as various computer software. It was established in 1976 in Cupertino, California, by Steve Jobs, Steve Wozniak, and Ronald Wayne, although Wayne got dissociated from the company the next year itself. The first product they sold was Apple I personal computer kit, which was actually a motherboard of a computer, and included a CPU, RAM…
10 pages (2510 words)
Contemporary Issues In Marketing
The paper work studies the aspects of social marketing as an avenue of generating benefits for members of the society. In the contemporary world, marketing has been influenced by various aspects that include technology development, customer relationship management, globalization and stiff competition. To ensure that companies remain competitive and the sales volume are increased, it is imperative to ensure that ethical issues are appropriately addressed during the operations of any company. Coca-Cola Company, the world market leader in the soft drink industry has portrayed effective ways of…
10 pages (2510 words)
The Management of Change
Change management is an approach which provides a way to transform the organization from present state to desired future state. It is one of the most significant aspects of management which can be regarded as an attempt to ensure that organizations react to the environmental factors in which it operates. Organization change can be implemented in various techniques, such as by altering the mission, strategy, operation, technology, and attitude or behaviour of personnel associated with an organization. It has often been argued that change occurs in an organization due to several forces such as…
13 pages (3263 words)
Contemporary Issues In Marketing
Marketing has over the years emerged as a prime business concept and pertinent organisational function. It has been observed that marketing is a key towards attaining desired level of success for every company. With the emergence of 21st century, technology has started to play a vital role for the organisations to prepare their marketing mix related strategies and also their overall product assortment (Brown, 2001). …
10 pages (2510 words)
Contemporary Issues In Marketing
Though the customers perceive the whole thing as a single offering but actually customers reacts differently to each element of the marketing mix. If each part of the marketing mix acts differently and contradicts each other, then it creates an ambiguous effect that makes the customers behave in a confused manner and they tend to purchase product from other companies who have defined brands (Foxall, 1981). The method of marketing mix is used by the marketing manager to produce optimal response in the target market. By creating a perfect blend of the marketing mix elements such that they are…
10 pages (2510 words)