Contemporary issues in marketing: Case of Apple Inc. - Essay Example

Extract of sample
Contemporary issues in marketing: Case of Apple Inc.

The intention of this study is Apple Inc. as one of the famous global companies which use effective marketing strategies to promote its products. Apple Inc. develops its marketing communication strategy after analyzing the internal and external environments of the company. Apple Inc. also gives importance to ethical marketing practices and better customer service which help the company create awareness, increases product value, increases product charm, and achieve competitive advantage in the market. Implementing an effective marketing communication plan and taking steps to monitor the performance of the plan are very important for any manufacturing company. Marketing mix is one of the main tools used by the managers of Apple Inc. to monitor and control the working of the marketing communication plans. Marketing mix is one of the core components of a marketing communication plan. A marketing mix includes proper set of tools and guidelines which a company can use to market its products and services in the market. Managers make use of marketing mix to evaluate the success of the marketing plan of their products. The assessment or evaluation makes the managers know whether the marketing plan is appropriate for the product or it needs to be changed. McDaniel and Gates state, “The mix is the unique blend of product, price, promotion, and place (distribution) designed to reach a specific group of consumers.” Companies usually alter the mix components depending on the needs of the public and the market in which the product is placed. ...Show more

Summary

The research firstly gives an understanding of what marketing actually is and what benefits effective marketing can provide to the companies. Then the paper discusses some key marketing issues related to a renowned multinational company Apple Inc…
Author : huelsjacques
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Contemporary issues in marketing: Case of Apple Inc."
with a personal 20% discount.
Find out more

Related Essays

The Contemporary Issues in Marketing
The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.
16 pages (4000 words) Essay
Contemporary issues in marketing
This fact necessitates the adoption of flexible business marketing strategies to cope with the rapid changes. Ideal flexible marketing strategies will consider three important factors in its design stage: the possibility of technological changes that will affect the business, global forces that affect all individuals world wide, and the continuous push towards the deregulation of the economic sector.
10 pages (2500 words) Essay
Contemporary issues in marketing-Apple Inc
The study affirms Apple Inc. with its iPod and iPhone has been able to become a strong brand and a strong organization. However, there are still scopes for further improvement regarding certain marketing aspects. Although, Apple Inc. have tie ups with various media companies and thereby offer its products as well as its services like podcast producers, it can ‘ink’ more tie-ups with other content providers.
10 pages (2500 words) Essay
Contemporary Issues In Marketing
The author discusses the strategies in marketing and clears out that for companies to be successful in the current marketing environment, they should consider the vital roles of their consumers, employees and other stakeholders. They have to ensure that ethical issues are appropriately addressed during the operations of a company.
10 pages (2500 words) Essay
The Management of Change
With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.
13 pages (3250 words) Essay
Contemporary Issues In Marketing
Thus, the 21st century emphasises on the importance of branding and brand development activities in the marketplace in order to be a successful organisation. Today, a company’s brand is often related with the company’s products and services’ quality.
10 pages (2500 words) Essay
Contemporary Issues In Marketing
Marketing mix management deals with matching of resources of the organization with largely profitable marketing prospects (Ramesh, 2008; Koekemoer, 2004). The main aim of the marketing manager is to present the marketing mix to the customers or the potential customers as a coordinated entity.
10 pages (2500 words) Essay
Commercial
The advertisement features a sub-urban area where a middle-aged man (35 – 45 years) is driving through the woods. Suddenly, the grim reaper appears besides him and apologizes for he was about to take
2 pages (500 words) Essay
You are an entrepreneur launching a new business. Explain what marketing is and why is it important to your new business. Include the benefits of a marekting plan.
Marketing will have two main factors which are to acquire new customers and retain customers once they have been attracted to the company’s products. Retaining customers comes as a result of expanding relationships between the
2 pages (500 words) Research Paper
Tom's of Maine toothpaste 4 P's of marketing
t, our Reason for Being, which inspires our strategy; and a practical tool, our Stewardship model, which forms the basis for our everyday decision-making” (Tom’s of Maine, 2015). Remember that Tom mentioned about sustainability and profitability. In the actual operation of
2 pages (500 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT