Clever Marketing for Luxury Goods in the Fashion Industry
Clever Marketing for Luxury Goods in the Fashion Industry - Essay Example
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The essay "Clever Marketing for Luxury Goods in the Fashion Industry" concerns the clever fashion marketing. It first looked into the number of years that the number of years by which the latter are working as members of the marketing industry within the luxury fashion industry. Seven respondents (11.7%) reported to have been in the luxury fashion industry for less than five years. Meanwhile, twenty two (36.7%) said that they have been employed by the said industry for five to six years. In the same manner, fifteen (25.0%) noted to have been working in such for seven to ten years. Finally, sixteen (26.7%) said that they are within the luxury fashion industry for more than ten years. Aside from determining the number of years that the respondents have stayed within the luxury fashion industry, the researcher also determined which among of the three groups being studied are they a member of. Since this research is aimed towards ensuring the proper representation of the three groups, twenty respondents (33.3%) were obtained from each. These results are graphically presented in Table 2. As established in the previous chapters of this study, the era wherein fashion was characterized as super exclusive and could only be afforded by the elite has ended (Agins, 2000). In fact, designers are now taking their cues from consumers from the mainstream and creativity has been channeled to the mass-marketing clothes. As a result, members of the industry were seen to have joined financial groups.
The first portion of the essay looked into the demographical information of the respondents of the study. It first looked into the number of years that the number of years by which the latter are working as members of the marketing industry within the luxury fashion industry…
The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion.
The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010).
The economy of UAE has proved to be resilient despite of the impact caused by the global economic downturn1. After the discovery of oil the country has undergone a rapid transformation from an impoverished region to a modern state with high living standard.
Contents Introduction 3 Performance 3 General Definition of Marketing 3 Marketing 3 Marketing Environment 4 Techniques 5 Strategy 7 Marketing Plan 8 Implementation of Marketing Mix: 8 Conclusion 10 References 10 Introduction Burberry is a famous fashion house in London.
This essay analyzes the Luxury Goods and Fashion. Luxury goods are therefore those products are not necessarily basic for the survival of human beings. This does not means they are of futile in use, but it implies men can do without them through the use of substitutes for they just add pleasure to ones life. Goods are thus categorized to be luxury.
This research will attempt to understand and demonstrate the preference and habit of Chinese ladies towards the consumption of luxury brands and with respect to preference of Eastern and Western brands. The research objective demanded more focus on the teenagers as well as the young girls and ladies who are between the age group 18-30 years.
The second phase of the research will focus on the branding process and how it relates to fashion products and luxury products. This will involve the assessment of brand management principles and its relationship with fashion and luxury products.
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Additionally, the technology platform has transformed the multichannel businesses to Omi-channel ones. The fashion websites have allowed its users to access the online shops where they can get to know the variety and different designs that are being offered and their
Many of their consumers are the young generation who use social media and mobile phone applications as their buying or selling platforms. Visual merchandising involve the use of several techniques in order to capture
3 pages (750 words)Essay
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