The Challenges of Internet Technology in the Area of Marketing

The Challenges of Internet Technology in the Area of Marketing Research Paper example
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The Challenges of Internet Technology in the Area of Marketing Abstract The paper comprises of the challenges of internet technology in marketing. The internet technology is greatly in use by the marketers but it brings various disadvantages in marketing of products as well as services…


There are continuous risks and challenges that are faced by the marketing personnel while advertising the products, as there may be a chance to be imitated from the competitors. The customers are scared of online purchase and as a result it is a challenge for the marketers to convince the customers so that their perception about the internet marketing gets changed. Table of Contents Abstract 2 Table of Contents 3 1.0Introduction 4 2.0Analytical Approach 5 3.0Conclusion 8 4.0References 9 5.0 Bibliography 10 1.0 Introduction The internet technology is an advanced concept related to marketing. In present scenario, the marketers are utilizing the internet for promotion of the products. Internet marketing is full of promises from the part of marketers. The technology faced huge challenges to fulfill the purpose of marketing. In spite of various types of challenges in marketing, several small as well as large companies incorporate internet marketing in their promotional mix. Though the internet technology has altered the features of marketing, it has various drawbacks. The internet technology in marketing removes the traditional form of marketing by providing the customers with innovative form of marketing experiences (Garrott & Laliberte, 1999). ...
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