The Role of Social Media in Branding in the UK - Dissertation Example

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The Role of Social Media in Branding in the UK

This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems. This development has allowed the Internet to become a major component of the strategies and platforms by which business enterprises operate. The social networking website is one of such breakthroughs. Friendster, MySpace, Facebook, Blogspot/Blogger and Twitter are some of the most popular forms of this Internet application/system. By the year 2000, the usage of this web system exploded to billions of users combined. Facebook alone, through the analytics tool provided by Google Ad Planner, has more than 600 million users worldwide and 25 million of these are British. (Google 2011) The statistics is further reinforced by the fact that the website has 770 billion page views and 23-hour average visitor use. (Google 2011) If one has to consider the users of other social networking websites that are popular across the World Wide Web, the staggering figure could reach up to 1 billion. ...Show more

Summary

This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. …
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