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An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market - Dissertation Example

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An investigation into the impact of branding on growth of tablet computer for the UK market By Submitted to (2011) Contents Table of Figures 3 List of Tables 3 Photo Credit 3 Chapter 1: Introduction 1 1.1Introduction 1 1.2 Background 1 1.3 Research Significance 2 1.4 Purpose of study 3 1.4.1 Aim of Research 3 1.4.2 Research Objectives 3 1.5 Methodology 4 1.5 Conclusion 5 Chapter 2: Literature Review 7 2.1 Introduction 7 2.1 Concepts and definitions 8 2.1.1 Brand 8 2.2 Significance 10 2.3 How branding works 11 2.3.1 Perception 11 2.3.2 Brand perception triggers 12 2.3.3 Building strong brands 14 2.4 Branding in technology markets 15 2.4.1 The Branding Process 15 2.4.2 Peculiarities of technolo…
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