An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market - Dissertation Example
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An investigation into the impact of branding on growth of tablet computer for the UK market By Submitted to (2011) Contents Table of Figures 3 List of Tables 3 Photo Credit 3 Chapter 1: Introduction 1 1.1Introduction 1 1.2 Background 1 1.3 Research Significance 2 1.4 Purpose of study 3 1.4.1 Aim of Research 3 1.4.2 Research Objectives 3 1.5 Methodology 4 1.5 Conclusion 5 Chapter 2: Literature Review 7 2.1 Introduction 7 2.1 Concepts and definitions 8 2.1.1 Brand 8 2.2 Significance 10 2.3 How branding works 11 2.3.1 Perception 11 2.3.2 Brand perception triggers 12 2.3.3 Building strong brands 14 2.4 Branding in technology markets 15 2.4.1 The Branding Process 15 2.4.2 Peculiarities of technolo…
On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of tablet PC market in the UK. To test this hypothesis, the researcher employed quantitative survey method using 60 respondents, and semi-structured interview method for the qualitative study.
Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. The behavior of the product at each stage is very different, so there is need to design strategies in accordance with the stage that the product is in their life cycle (Kominos, 2002).
Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems.
nology markets 12 2.6. Branding in the tablet industry 15 2.7 Chapter Summary 18 2.8 Research Hypothesis 18 Chapter 3: Research Methodology 20 3.2 Research Method 21 3.3 Research Design 22 3.3.1 Types of study 23 3.3.2 Theoretical vs. empirical 24 3.3.2 Nomothetic vs.
Only 18 per cent of the respondents presently own a tablet PC and only 10 per cent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 per cent respondents opined that they will recommend their family members and friends to buy a Tablet PC.
motion but would also tend to focus on other marketing mixes on its process of operations, the internal people and physical evidences from the consumer’s viewpoint. Product McDonald’s continuously endeavours to standardise the set of products manufactured with a view to suit the local custom of a particular region.
Over the years, Apple continued to make innovations in the Information Technology (IT) industry and its products came to dominate the market. Some of these innovations included the iPod, the PowerBook, the Mac Mini, and finally, the iPhone, all of which were introduced to the market in the 2000s.
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.
Its effort to change its market’s behavior can be done through its many promotional tools such as advertising, sponsorships etch. While it could be a challenge for the traditional profit oriented firm, marketing for non-profit organization is more challenging because it usually does not usually have the corresponding product or service to be exchanged in lieu of the money given by its target market.
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