An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market

An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market Dissertation example
Masters
Dissertation
Marketing
Pages 8 (2008 words)
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An investigation into the impact of branding on growth of tablet computer for the UK market By Submitted to (2011) Contents Table of Figures 3 List of Tables 3 Photo Credit 3 Chapter 1: Introduction 1 1.1Introduction 1 1.2 Background 1 1.3 Research Significance 2 1.4 Purpose of study 3 1.4.1 Aim of Research 3 1.4.2 Research Objectives 3 1.5 Methodology 4 1.5 Conclusion 5 Chapter 2: Literature Review 7 2.1 Introduction 7 2.1 Concepts and definitions 8 2.1.1 Brand 8 2.2 Significance 10 2.3 How branding works 11 2.3.1 Perception 11 2.3.2 Brand perception triggers 12 2.3.3 Building strong brands 14 2.4 Branding in technology markets 15 2.4.1 The Branding Process 15 2.4.2 Peculiarities of technolo…

Introduction

10 Figure 4: Belief and perception systems in humans 12 Figure 5: Brand archetype triggers and benefits 13 Figure 6: Three dimensions of benefits in positioning technology brands 19 Figure 7: Operating systems of the current tablets in the market. 21 Figure 8: Three important markets for tablet PCs 22 List of Tables Table 1: Branding in technology markets vs. ...
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