Got a tricky question? Receive an answer from students like you! Try us!

Promotional Activity and Pricing - Essay Example

Only on StudentShare
Masters
Author : uharris
Essay
Marketing
Pages 4 (1004 words)

Summary

Promotional Activity and Pricing I Southwest Airlines, a Dallas and Texas based Airlines Company is the largest one in the United States. It mainly deals with domestic passengers. In addition to aircraft facilities, Southwest Airlines provides ranges of other goods and services with intent to attract passengers…

Extract of sample
Promotional Activity and Pricing

The firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. The South west Airlines has designed special provision for the customers who are aged 65 and older; and extreme facilities are also offered to kids and disabled persons (Seniors: Southwest.com). The company has also arranged high tech facilities for providing boarding passes. The customers can receive boarding passes from the Skycap Counter (situated in selected locations) and check luggage four hours prior to the scheduled departure. The competitive promotional packages include low costs and customers’ loyalty. Since the Southwest Airlines avoids too much luxury facilities, it can cut down the passenger charges which in turn assist the company to achieve customers’ loyalty. The efficient managerial strategies of the company have assisted it to design a competitive promotional mix that effectively meets customer interests. II Wilbur L. Schramm proposed an original model of communication process in 1954 which clearly depicts the information flow in a system. ...
Download paper
Not exactly what you need?

Related Essays

Peter Alexander Promotional Plan
Target audience is subdivided into three categories. Differing products are to be designed for each target market. The markets include teenagers, young adults, couples and kids. Members of all of these audiences shall be satisfied via product differentiation. The marketing mix of the firm shall be representative of its overall strategy. Products shall be designed in ways that are differentiable and aimed towards the specific target market. Placement shall be done strategically and strong third party ties with distributors shall be ensured to ascertain timely distribution of products to…
9 pages (2259 words)
Four P's Product: Promotional and Pricing Strategies
Discussion Marketing Mix Following is the perceived marketing mix (Perreault et al, 2010) of KFC. Product As the name suggests the product of KFC is chicken, more especially fried chicken with the secret recipe of Colonel Sanders (Pride & Ferrell, 2010). The recipe is still a trade secret and only two unnamed senior executives of the company have had access to that complete recipe which is written by pencil on a piece of paper and signed by Colonel Sanders. The company has different varieties of chicken and its menu goes on to include “fried chicken, grilled chicken, chicken sandwiches,…
6 pages (1506 words)
Pricing Strategy Consulting Business
Out of the three options, the most profitable and widely accepted one is number three. Most organizations falsely believe that they are competent at pricing, whereas the case is totally different (Daly, 2002, p. 1). Thus, it is necessary to price the product at a right price in order to attract the target market and gain profits. This paper aims to discuss the pricing strategy adopted in the launch of a new product. The scenario describes a company launching a new product. The organization has sought the help of a consultant in deciding upon the price. The client deals with luxury goods and…
7 pages (1757 words)
Pricing
Ideally, skimming refers to setting high prices based on the value of the product (Holden and Burton 51). The features of the new washing machine are likely to excite the customers, creating no need for the company to opt for a discounted pricing strategy. The financial value of the product is strength to the organization. The new washing machines is built on new technology that requires very little water and energy to clean clothes. Therefore, customers are unlikely to put cost into consideration and instead consider the functionality of the washing machine. According to Holden and Burton…
3 pages (753 words)
IKEA General international markets activity
Hence, purpose of this essay is to understand marketing environment of Indonesian furniture industry and assume what can be plausible marketing strategy of IKEA to achieve competitive advantage over existing player in Indonesian furniture market. Understanding strategic dimension of international marketing mix of IKEA will help the study to predict viability of any marketing strategy of the company from international perspective. The study will also try to understand existing international marketing and strategic activities of the company in order to validate the proposed international…
12 pages (3012 words)
Branding, Pricing and Distribution
Based on psychographic variables, BEVRET offers a drink not just to quench thirst but as a lifestyle beverage. Thus the beverage should be promoted as a drink that stirs imagination. The tagline for the brand should be Drink fresh; Live life! Or, we love to see you live! This is meant to attract people who want to really live and not just exist! Brands are sold through feelings and the brand should be able to create an emotional link between the consumer and the brand (Moorthi, 2004). The logo should be trendy and carry the flavor of the new age and be futuristic. It should feature in all…
5 pages (1255 words)
Promotional techniques
Section-A: Advertising and Design: 1. Target Market Profile: The products of MAC target a wide range of consumers that encompasses people of all age groups, cultural and economic backgrounds and gender. However, they accord significance to working with children and families. Therefore, their target market is quite wide and diversified and they will have to incorporate variety in their products and well as promotional techniques. On the other hand, due to their emphasis on children, youngsters and families, their strategies will also have to be devised to appeal to this segment of audience.…
10 pages (2510 words)