The Traditional CD Marketing Company - Essay Example

Only on StudentShare

Extract of sample
The Traditional CD Marketing Company

There has been a lot of change in the retailing environment in association with the issue of downloading digital resource. At the same time, many modern players in the retail CD market have cut out on the branch style of the organization and have streamlined so that they have fewer corporate offices and zones, and more time and attention to pay to its stars and customers. In terms of price, the competition is that of a rivalry between the traditional CD of music, bought at a retailer in a brick-and-mortar form, versus a song or album that is downloaded over the internet. “Nearly all of the leading OMPs provide the same standard set of features and pricing: $0.99 singles, a dedicated software client, and an extensive catalog of music from the five major labels plus many independents” (Lin, 2009). The current research must also look at the vital issue of how many people are downloading music for free over peer to peer (p2p) networks, or paying minimal amounts through services like iTunes, therefore seriously threatening the recording industry’s and the traditional CD retailing industry’s profits. From a modern perspective, one can also take a traditional view of the overall industry, in terms of development, production, distribution and retail, talking more about making CDs than about making mp3 files, and focusing on cost requirements for making a hit in music, developing this as a sort of artist investment process. On the other hand, in considering marketing and promoting costs, it is important to register the popularity of free internet downloading and how much of a threat this represents. The current research examines economic concepts before putting them in the context of CD vs. digital song retailing. ...Show more

Summary

The current research looks generally at the traditional retail CD market in terms of its change in operational style and its reaction to events in the external business environment affecting its performance, in the light of economic theories. …
Author : nanderson
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Traditional CD Marketing Company "
with a personal 20% discount.
Grab the best paper

Related Essays

Internet and Music Industry
Traditional media retailers on the other hand, may not have has as much luck, most suffering great losses and so have shut down. Record companies have become more aware and ever so persevering in trying to find ways to stay afloat.
14 pages (3500 words) Essay
Evaluation of demand price elasticity
The consideration which we pay for a product at a certain quantity is called the price of the product. When we talk of the product price, we mean market price. That is the price at which the product is sold to all buyers in the market. The quantity of a product that we purchase at a certain price is called the demand of the product.
3 pages (750 words) Essay
Music Market
Through endless court battles against pirate music download sites and initiators of international music piracy such as the victory against Napster in 2000 and against Kazaa (http://www.kazaa.com) ending in 2005, originally a Swedish company and bought over in 2002 by an Australian company entitled Sharman Networks (http://www.sharmannetworks.com).
8 pages (2000 words) Essay
Elasticity of Demand and Price Sensitivity
For example, the cost of production per bike is the same for all levels of production. The rate of increase in the quantity demanded of the bike increases with a relative decrease in price. It is to be noted that the demand for the bike remains a constant with price changes, other factors remaining the same.
4 pages (1000 words) Essay
Supply, Demand and Elasticity
The theory of supply and demand attempts to "describe, explain, and predict changes in the price and quantity of goods sold in competitive markets. The model is only a first approximation for describing an imperfectly competitive market." (Supply and Demand, 2006).
3 pages (750 words) Essay
Price elasticity of demand
A certain good in the market can obtain several forms of demand elasticity - elastic, inelastic, and unitary elastic. A product that is elastic obtains a condition wherein the percentage change in the quantity demanded is greater than the percentage change in price.
2 pages (500 words) Essay
The influences of price elasticity of demand(Microeconomics)
These are inelastic goods that see no or little change in their demand when price changes. However, those products which are not
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT