Got a tricky question? Receive an answer from students like you! Try us!

A Marketing Plan for an Asset Management Company Using GPS Satellite Technology - Literature review Example

Only on StudentShare
Masters
Literature review
Marketing
Pages 6 (1506 words)

Summary

A Marketing plan for an Asset management company using GPS satellite technology to track mobile assets globally to be launched in the UK market Table of Contents A Marketing plan for an Asset management company using GPS satellite technology to track mobile assets globally to be launched in the UK market 1 Table of Contents 2 Literature Review 3 Michael Porter Generic Strategic Analyses 3 SWOT Analysis 4 PESTEL 5 New Product Development 6 Research and Development 6 Marketing Plan 7 Market Research 7 References 9 Literature Review GPS technology largely uses a linkage of satellites for keeping a track of the products…

Extract of sample
A Marketing Plan for an Asset Management Company Using GPS Satellite Technology

Haghighat (2008) conducted a research on the usage of GPS technology and noted down examples of numerous industries like airlines as well as logistics that have used this technology to generate competitive advantage. The author has also stated the use of this technology even in areas like agriculture and farming (Haghighat, 2008, p.2). Parsons & Oja (2011) in their research on GPS technology stated the use of GPS towards research purposes and also states the use of this product in areas like policing and tourism (Parsons & Oja, 2011, p.42). Gulati & Paoni in association with the Kellogg School of Management (2003) conducted a research on the use of GPS technology in logistic companies and stated that the use of this technology can largely help firms and suppliers to track down the trucks and other shipments that can help them keep a track on the exact location of the shipments (Gulati, Paoni & Kellogg School of Management, 2003, p.214). ...
Download paper
Not exactly what you need?

Related Essays

Marketing Plan on Counterfeit Protection Company
From this research it is clear that Counterfeit Shield’s main focus will be on prevention and locating sources of counterfeit items. This business to business services main goal is to seek out counterfeit items for a company that desires to do so. This in turn will increase their profit potential. Agents that work for the company will operate for fee, throughout the country and local area. As reported by the Organization for Economic Co-operation and Development it was said that over 400 Billion US was lost worldwide due to pirated goods and counterfeit items. This represents a huge market…
11 pages (2761 words)
marketing plan for a company
One cannot explain any phenomena; his/her intended feelings, his plans or anything else if there is lack of communication channels and proper marketing strategies. Thus, we can generalize this thing that effective communication and competitive marketing strategies have become mandatory in every type of business activity. With special regard to businesses, communication phenomenon, development of competitive and effective marketing strategies has grasped huge attention over the past few years. Its awareness truly started to spread when businesses realized the importance of communicating their…
12 pages (3012 words)
marketing plan for a company
The company has decided to make forward diversification into the Indian food market with the launch of a new category of product line i.e. “Ready-To-Eat” (RTE) food. This ready to eat food is very much popular in the developed countries and it has a saturated market in US. So the company has decided to make brand extension as well as diversification of business simultaneously. India has a very good potential market for ready to eat food and very few food companies are there who have this type of product differentiation in the market. Only the people of urban areas of the country have the…
11 pages (2761 words)
Marketing Plan for Red Bull Company
Cumulatively, the company sold over 35 billion cans worldwide to date. Red Bull is the brand name used by the Red Bull Company from Austriai. This energy drink contains several ingredients, which make it a super energy drink. These include glucose, glucoronolactone, caffeine, sucrose, taurine, and B-group vitamins (Red Bull GmbH, n.d.). This drink trades in two major brands i.e. R-B Energy Drink and R-B Sugar Free. The later is similar to the former, only that it lacks sugars. Aspartame and acesulfame K sweeteners replace this glucose and sucrose. Red Bull enjoys worldwide market coverage as…
10 pages (2510 words)
Phil Company Marketing Plan
Apart from the limited market of electronic products, these markets subscribe to forces of free enterprise. There is liberalization of production processes. Therefore, companies within this industry produce whatever electronic product they want and of whatever quantity. In this regard, consumers are at liberty to decide what and when to purchase these products. This means that electronics manufacturing companies like Phil have to be considerate of consumers’ interests during the production process. A company should avail products that respond to what the consumer market needs (Julie &…
4 pages (1004 words)
Toyota Motor Company Marketing Plan
January 2013: After the budget has been identified and team research tasks have been allocated, the teams will conduct their research and compile reports for top management and for marketing decisions and product management and decisions. At this point the planning stage begins. As Moorman and Miner (1998) inform, a marketing strategy beings with a “careful review of environmental and firm information” which is then followed by planning (p. 1). At this point all of the necessary research would have been completed and the budget identified for execution of the launch of the product. The…
5 pages (1255 words)
MARKETING PLAN FOR PGI COMPANY
Number of words 1482 (excluding appendices/bibliographies and tables) Contents EXECUTIVE SUMMARY 4 INTERVIEW AND ANSWERS 5 INTERVIEW SUMMARY 12 DEMOGRAPHIC SEGMENTATION 13 GENDER SEGMENTATION 13 AGE SEGMENTATION 14 BEHAVIORAL SEGMENTATION 15 BEHAVIORAL SEGMENTATION SUMMARY 16 MARKETING MIX 16 CUSTOMER AUDIT 18 OPPORTUNITIES AND THREATS 18 INTERNAL AUDIT 19 STRENGTHS AND WEAKNESSES 19 MACRO ECONOMIC AUDIT 20 MACRO ECONOMIC SUMMARY 21 MICRO ENVIRONMENT AUDIT 21 MICRO ENVIRONMENT AUDIT SUMMARY 22 MISSION 23 EXTERNAL FACTOR (EXTERNAL AUDIT) 23 INTERNAL FACTOR (INTERNAL AUDIT) 23 COMPETITOR AUDIT…
22 pages (5522 words)