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A Marketing Plan for an Asset Management Company Using GPS Satellite Technology - Literature review Example
Pages 6 (1506 words)
A Marketing plan for an Asset management company using GPS satellite technology to track mobile assets globally to be launched in the UK market Table of Contents A Marketing plan for an Asset management company using GPS satellite technology to track mobile assets globally to be launched in the UK market 1 Table of Contents 2 Literature Review 3 Michael Porter Generic Strategic Analyses 3 SWOT Analysis 4 PESTEL 5 New Product Development 6 Research and Development 6 Marketing Plan 7 Market Research 7 References 9 Literature Review GPS technology largely uses a linkage of satellites for keeping a track of the products…
Haghighat (2008) conducted a research on the usage of GPS technology and noted down examples of numerous industries like airlines as well as logistics that have used this technology to generate competitive advantage. The author has also stated the use of this technology even in areas like agriculture and farming (Haghighat, 2008, p.2). Parsons & Oja (2011) in their research on GPS technology stated the use of GPS towards research purposes and also states the use of this product in areas like policing and tourism (Parsons & Oja, 2011, p.42). Gulati & Paoni in association with the Kellogg School of Management (2003) conducted a research on the use of GPS technology in logistic companies and stated that the use of this technology can largely help firms and suppliers to track down the trucks and other shipments that can help them keep a track on the exact location of the shipments (Gulati, Paoni & Kellogg School of Management, 2003, p.214). ...
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