Create a Situation Analysis of a Company I Want to Work for

 Create a Situation Analysis of a Company I Want to Work for Essay example
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Marketing
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Create a Situation Analysis of a company I want to work for Table of Contents Create a Situation Analysis of a company I want to work for 1 Table of Contents 2 Cover Letter 3 Situation Analysis of Humana 4 About Humana 4 Understanding the Customer 5 Customer Segment 5 Understanding the Level of Competition 6 Industry Analysis 8 Demand of Health Insurance in the US 9 Product Life Cycle 10 Conclusion 11 References 12 Appendix 14 Cover Letter Humana is a health insurance and healthcare service company in the US…

Introduction

To make their customers satisfied Humana differentiates its product by conducting ethnographic research. Humana provides various programs for their customers and takes complete advantage of the customers’ understanding. In the insurance market, Humana has a number of strong competitors such as Atena and Signa. As the health industry market is in growth stage, Humana tries innovation of new products which is the biggest strength of the company. The good business practices and strategies have made Humana one of the biggest players in the healthcare industry. Situation Analysis of Humana About Humana Humana is one of the top health care providing companies of the US. Unlike other companies, Humana considers it as a challenge to meet consumer expectations of reliability and personalization. Humana deals with health insurance products and health plans. Humana’s products and services are all customer centric. The customers always hope that the company understands their needs. Humana’s ‘customer service representatives’ have the capability to understand the enquiries of the customers and can provide appropriate solutions to them. ...
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