To make their customers satisfied Humana differentiates its product by conducting ethnographic research. Humana provides various programs for their customers and takes complete advantage of the customers’ understanding. In the insurance market, Humana has a number of strong competitors such as Atena and Signa. As the health industry market is in growth stage, Humana tries innovation of new products which is the biggest strength of the company. The good business practices and strategies have made Humana one of the biggest players in the healthcare industry. Situation Analysis of Humana About Humana Humana is one of the top health care providing companies of the US. Unlike other companies, Humana considers it as a challenge to meet consumer expectations of reliability and personalization. Humana deals with health insurance products and health plans. Humana’s products and services are all customer centric. The customers always hope that the company understands their needs. Humana’s ‘customer service representatives’ have the capability to understand the enquiries of the customers and can provide appropriate solutions to them. Humana’s service model is designed in such a way that it can identify the specific needs of the customers. The reason is that the insurer needs to appeal exclusively to individual customers. The uniqueness in product and service appears when customers have good interaction with the company and they can experience something innovative which cannot be found in other company. The differentiation makes the customers feel that the company understands them and their problems. Through providing innovative and exclusive perspectives on health and benefits to customers, Humana has succeeded to accomplish its objectives. To successfully manage the healthcare, develop budget plan, and maintain health expenses, Humana conduct ethnographic research. Humana seeks to provide its employees the appropriate information which is needed for making the above decisions. The career in Humana is based on four principles which are consolidation, personalization, distillation and actionability. To provide good product Humana positions a prototype before introducing the end product in the market (Hewlett-Packard Development Company, “Insurance and Technology”). Understanding the Customer Humana provides flexibility, appropriate pricing and superior value for their customers. The managers and agents are the essential part for the success of Humana. Humana respects their job which they perform for the customers and continuously tries to make it simple for the customers to engage with the company. With regard to heath insurance product, Humana recognizes the needs of customers and develops customer centric plans. Its services include commercial products; self funded services and individual products. Humana conducts various programs for customers such as specialty benefit, supplemental and behavioral health program, professional life plan and wellness programs. Humana follows user centric strategy. It tries to maximize the customers’ experience by observing their actions not just their requirements. The end–user involvement is quite vital because it can provide in-depth
Create a Situation Analysis of a company I want to work for Table of Contents Create a Situation Analysis of a company I want to work for 1 Table of Contents 2 Cover Letter 3 Situation Analysis of Humana 4 About Humana 4 Understanding the Customer 5 Customer Segment 5 Understanding the Level of Competition 6 Industry Analysis 8 Demand of Health Insurance in the US 9 Product Life Cycle 10 Conclusion 11 References 12 Appendix 14 Cover Letter Humana is a health insurance and healthcare service company in the US…
The company enjoys favourable brand image among the consumers and the brand has been successful at developing a unique heritage (Simms & Trott, 2006). BMW tends to focus upon ‘light weight construction’. It also utilises Carbon Fibre Reinforced Plastics (CFRP) in automobile production (Ploon & Olesen, 2010).
Benetton, the Gap, and H&M have shown 0%, 2%, and 8% sales increase, respectively. Comparing to its direct competitors, Inditex has illustrated very high level of sales demonstrating not just viability and feasibility of its business strategy but also effectiveness of its flexibility and capability to adapt to market trends.
The roles are more equally balanced in present day than in past era’s such back in the time of the 70’s. This is what this paper explores, the variables of how wives are now compared to decades past. It is surprising how times have changed and how the
Indeed, punishments which were supposed to serve as examples for others to refrain from crimes are increasingly becoming ineffectual. Washington County Regional Correctional Facility is important part of government initiative
Toyota Motor Corporation is a Japan based automotive company with its headquarters in Toyota, Aichi. As of 2012, Toyota is the world’s largest automobile manufacturer by production, and in January 2014 the company became the world’s fourteenth-largest company in terms of revenues. In July 2012, the organisation produced its 200-millionth vehicle.
There work is to operate and manage the large vessels and ships sailing across the world. These convoys perform regular service of operations around the globe so there may arise the need for repair, service and maintenance. These vessels and
This research and analysis is based on the logistics and supply chain structure of Audi. This paper will analyze the productions and operations at Audi as they are aided by its system of supply chain and logistics.
What about a dog?
Your dog is a sample of loyalty. Your dog will never betray you and it will never leave you when you need somebody around. It will always do its best to cheer you up, it will always understand you even if nobody else around will, and of course,
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