Business marketing (Methodology+ research) - Essay Example

Only on StudentShare

Extract of sample
Business marketing (Methodology+ research)

Ghauri & Gronhaug (2005) ‘Find out’ indicates that every research is based on various interrelated purposes. The above explanations give a clear idea that research is a combination of proper and clear aims and objectives, data collection, data analysis, and proper findings from the results of analysis. Research is an activity that is intended to arrive at a solution for a question or set of questions. (Ghauri & Gronhaug, 2005). Therefore, research needs to be executed in a systematic way with proper planning. Saunders et al. (2007) perceive research as an onion with different layers (figure 3.1).

Figure 3.1: The Research ‘Onion’
Source: Saunders et al., (2007)
As per the research onion, the five layers of research are Research philosophy, research approach, research strategy, time horizon and data collection (Saunders et al., 2007).
3.2 RESEARCH PHILOSOPHY
Research philosophy refers to the methodology and strategies used by the researcher based on the researcher’s individual assumptions. Saunders et al. (2007) states that a research philosophy is related to the nature and development of the knowledge. Thus, a research philosophy is mostly based on the researcher’s perception about knowledge and its development. ...Show more

Summary

Research is a systematic process carried out with an intention to analyse or find out things regarding a particular subject or field of study. The two main components of the above statements are ‘systematic’ and ‘find out.’ …
Author : ewellschroeder
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Business marketing (Methodology+ research)"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing research
The essay identifies current trend of coffee shop patronage among students on the university campus, seeks new and innovative ways of operating a coffee shop on campus to make Hot Cup a preferred coffee shop among students, explains potential factors that may act as setbacks and hinder the successful establishment and running of Hot Cup on the university campus.
9 pages (2250 words) Essay
Research Methodology: Case Study on the Company of Cheung Kong
The paper operates mainly based on research questions which can be stated as follows. Why has Cheung Kong not able to emerge as the top organizations dealing with Corporate Social Responsibility? What are the strategic measures which the organization can incorporate to claim a top position in measures of Corporate Social Responsibility?
12 pages (3000 words) Essay
Development of Scratch Radio to the Station Manager
The purpose of this study is to prepare a research proposal to inform the future development of Scratch Radio to the Station Manager. Scratch Radio is a community and radio station of the student based in Birmingham and was established in 2003 by the students and community in the region of BCU (Birmingham City University).
5 pages (1250 words) Essay
Marketing Research
Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations. Additionally, the explanatory design acts as a guide to designers as they determine new ways and techniques of doing things. This is based on the unavailability of the correct and best processes of approaching tasks.
4 pages (1000 words) Essay
Marketing - A Research Proposal
It strengthens the bond between organizations and general public. It is an ongoing process which have adverse effects if slows down. This report will illustrate a review on marketing and the debates that have changed the scope of marketing. This research proposal includes text analysis that is the supporting part of the research aim.
5 pages (1250 words) Literature review
Marketing Research
Each of these elements is of unique significance and a firm can use them on different occasions. There are many differences between qualitative and quantitative research methods. The aim and objectives of each normally differ depending on the items under study.
12 pages (3000 words) Essay
Marketing Research
This research method does not alter variables or introduce variations neither does it impose the operational definitions of the research variables on the participants. Rather this research method it lets the meaning of the concepts develop from the participants.
12 pages (3000 words) Essay
Samsung
rging digital convergence that is defined by the combination into one product of different products, as well as the linking of many technologies using a single network. The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C
4 pages (1000 words) Case Study
Sales Managment
According to the paper this process includes the use of techniques such as inducement, incentive provision, implementation of situational stimulants and multiple more. Moreover, by taking into consideration the current marketing scenario, it can be viewed that this process has found its niche as key component in a majority of the sales industry based corporations
5 pages (1250 words) Assignment
Example of Advertisement
In the advertisement, the advertising company ensures that it has clear company profile that will enable the sales agents to advertise the product easily. However,
1 pages (250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT