China-home for Apple or Samsung

China-home for Apple or Samsung Research Paper example
Research Paper
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China-home for Apple or Samsung Table of Contents China-home for Apple or Samsung 1 Table of Contents 2 Executive Summary 3 Introduction 3 Market and Literature Review 4 Research Methods 6 Analysis and Discussion 7 Conclusions 9 Recommendations 10 References 12 Bibliography 14 Appendix 15 Annexure 1: Questionnaire 15 Executive Summary The age of consumerism has accentuated the need for business organizations to ensure distinction between products and services so as to emerge successful in the competitive and turbulent business market.


The study would include an analysis of the market that would also include a comparison of the marketing mix of Apple with Samsung that is a core competitor for the company. The study would further include an analysis of the existing academic literature on the aspect of marketing communication. A section would also be devoted towards analysing the ethical aspects in marketing communication. Thereafter a primary study would also be conducted to analyse the consumer behaviour of the target market audience so as to finally conclude the study and suggest a set of plausible recommendations for the company so as to ensure sustainable competitive advantage in the lucrative Chinese consumer market. Introduction The era of globalisation has opened up a plethora of opportunities for business organizations. The emergence of new markets like Russia and China has opened up opportunities in a market where the traditional markets like Europe and USA are getting saturated beyond limits. However in order to make a successful international expansion it is very necessary to have a well knit business plan so as to effectively capture the market. ...
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