Got a tricky question? Receive an answer from students like you! Try us!

China-home for Apple or Samsung - Research Paper Example

Only on StudentShare
Undergraduate
Author : trompayana
Research Paper
Marketing
Pages 8 (2008 words)

Summary

The study would include an analysis of the market that would also include a comparison of the marketing mix of Apple with Samsung that is a core competitor for the company. The study would further include an analysis of the existing academic literature on the aspect of marketing communication…

Extract of sample
China-home for Apple or Samsung

The age of consumerism has accentuated the need for business organizations to ensure distinction between products and services so as to emerge successful in the competitive and turbulent business market. A section would also be devoted towards analysing the ethical aspects in marketing communication. Thereafter a primary study would also be conducted to analyse the consumer behaviour of the target market audience so as to finally conclude the study and suggest a set of plausible recommendations for the company so as to ensure sustainable competitive advantage in the lucrative Chinese consumer market.
Introduction
The era of globalisation has opened up a plethora of opportunities for business organizations. The emergence of new markets like Russia and China has opened up opportunities in a market where the traditional markets like Europe and USA are getting saturated beyond limits. However in order to make a successful international expansion it is very necessary to have a well knit business plan so as to effectively capture the market. Marketing communication plays a very significant role in this regard. This is because of the fact that marketing communications are the only source where the company conveys its intended message to the target market audience. In case of new markets this assumes even more significance as the positioning and image of the brand is largely developed as a result of marketing communication strategy used by the company. The present study would analyse the integrated marketing communication strategy for Apple for its proposed expansion into the Chinese market. ...
Download paper
Not exactly what you need?

Related Essays

Market assessment, planning and strategy of Apple Inc.
The firm that is analyzed in the paper is Apple. It was co-founded by Steve Jobs and Steve Wozniak in California in 1976 as a micro-computer manufacturer. The following year the company was incorporated and released one of the first commercially successful personal computers, the Apple II. In 1984, the company released the Macintosh, which changed the computing world with its revolutionary graphical user interface. Following the success of these two products in the market, Apple had its IPO in1984. In 2001, the company changed from being a personal computer manufacturer to a consumer…
11 pages (2761 words)
Samsung Electronics
Samsung specializes in mobile phones, tablets, televisions, DVD players, home theaters, digital cameras and other household appliances like washing machines, dishwashers and the like. Samsung focuses on innovation and it promotes its services through various global ventures and entities that are formed for such purposes. Samsung Electronics is a subsidiary of Samsung Group. According to the Financial times, Samsung Group was the world’s largest technological company in terms of revenue between 2009 and 2012 (Jung-a and Oliver, 2012). As of today, December 13, the stock value of Samsung Group…
15 pages (3765 words)
Marketing strategy and tactics for a new product or brand: Apple Inc
Apple Inc is credited with producing the ‘I’ products, these are the iPads, iPods and the iPhones. When it comes to software, it has produced some of the best such as safari web surfer, the iOS used on mobile phones and the iTunes media browser. The company has also established itself among the largest players of mobile phone manufacturing in the planet scooping position number three after Samsung in position one and Nokia in position two. Over the years, Apple become among the major players in communication and entertainment devices manufacturers (Linzmayer, 1999). Among its range of…
10 pages (2510 words)
Strategic Analysis of Apple
The company is also the second largest publicly traded company in terms of market capitalization. As of 2012, the company had 394 retail stores spread throughout the world (Apple Store, 2012). The total revenue of the company for the financial year 2011-12 is $156.508 billion and the net income was $ 41.733 billion. The current employee strength of the company is around 72,800 people and has presence in many parts of the world (Golson, 2012). Some of the competitors of the company are Samsung, Nokia, LG, and Motorola among the others (NASDAQ, 2012; Gallo, 2012). …
8 pages (2008 words)
Marketing Strategies of Samsung Electronics and Apple Incorporated
Due to the heightened competition, both Samsung Electronics and Apple Inc. have embarked in strategic marketing operations over the past five years in a bid to woo more customers. They have done this through the consideration of certain aspects of strategic marketing that include market segmentation into various unique products such as the smartphone for Samsung and the iPad for Apple. In this case, the companies consider special target markets for their products by looking at both the micro-environmental and macro-environmental aspects of their markets. The findings show that through…
10 pages (2510 words)
How effective are samsung and apple attracting customers
In this age of cutthroat competition, a business greatly relies on its existing customers to sustain and survive. The purpose of a business is to fulfill the demands of consumers and in turn, the customers make it possible for the business houses to achieve its aims and objectives. Customers are therefore adjudged as the most important stakeholders of a business. A business does not operate in the vacuum and therefore it is impossible for an organization to function without having any customer. Hence, it is obvious that customers are the resources upon which the sustainability and success of a…
9 pages (2259 words)
Samsung
It has been analyzed that the company has a high driving force to expand its business in the future. Thus, the researcher has decided to formulate a research proposal revolving around the scope of business expansion for Samsung through its Smart Phone Products in the global market (Dibb 166). Rational of the Research The states of business affairs for the modern multinational corporations have become highly complex after globalization of the world economy. In this epoch, the corporate firms must try to incorporate modern strategies in their business to effectively exploit the growing market…
10 pages (2510 words)